Social Media Manager

Descript; San Francisco (CA); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

generous healthcare package

401k matching program

catered lunches

flexible vacation time

Job summary

Descript in San Francisco is hiring a Social Media Manager to own the company's social presence and employee advocacy program. You will build systems, not just post content, and partner with execs to support thought leadership across channels.

You'll develop channel-specific strategies, craft a content calendar, and drive cross-functional launches to reach the right audiences. Remote and hybrid options are available in a flexible, collaborative environment.

Qualifications

• Minimum 3–5 years of social media management experience in B2B or hybrid environments.
• Deep familiarity with current social media and new media landscape.
• Proven ability to build social systems and programs, not just manage a content calendar.
• Strong writer with ability to produce platform-native content across tones and formats.
• Data-informed approach to optimization and growth.

Responsibilities

• Own Descript's social presence across channels (LinkedIn, X/Twitter, Instagram, TikTok, YouTube Shorts).
• Develop channel-specific strategy that plays to each platform's strengths and audience.
• Build a content calendar, publishing cadence, and engagement framework.

Skills

Social strategy

B2B marketing

Content creation

Analytics

Writing

Education

Bachelor's degree in Marketing or Communications

Tools

Claude-powered tooling

Job description

Social media is one of the most visible expressions of who Descript is, and right now, we have an opportunity to do it much better. We're hiring a Social Media Manager who understands the new media landscape, knows how to build systems (not just post content), and is excited to make Descript's presence something people really want to follow.

This role goes beyond owned channels. You'll own Descript's employee advocacy program - surveying employees, building training, and enabling them to show up authentically online. You'll support executive thought leadership, working directly with our "first team" executives. And you'll work cross-functionally to make sure launches, campaigns, and content from across the company reach the right social audiences.

What You'll Do

• Own Descript's social presence across channels (LinkedIn, X/Twitter, Instagram, TikTok, YouTube Shorts, and others as relevant)
• Develop channel-specific strategy that plays to each platform's strengths and audience
• Build a content calendar, publishing cadence, and engagement framework

Content Repurposing & Atomization

• Build a system to transform one piece of content into multiple platform-native formats
• Partner with Content, PMM, and Brand to ensure social content is aligned and on-message
• Produce or direct the production of short-form social content

Community & Engagement

• Monitor conversations, trends, and brand mentions to engage in the right places, in the right way
• Build a social listening system that surfaces opportunities for brand participation
• Develop and maintain a response framework and community management guidelines

Employee Advocacy

• Build a program that makes it easy for employees to amplify company content and create their own - with Descript as the tool, turning posts into living product demos
• Design the incentive structure and enablement resources (templates, training, Claude-powered tooling) that drive consistent participation

Executive Social Brand Building

• Own execution of Descript's executive social program - managing cadence, content production, and platform presence in partnership with the VP of Marketing and PMM on topics and positioning

What You Bring

Minimum Qualifications

• 3-5 years of social media management experience, ideally in B2B or B2B/B2C hybrid environments
• Deep familiarity with the current social media and new media landscape
• Proven ability to build social systems and programs, not just manage a content calendar
• Strong writer; can produce platform-native content across tones and formats
• Data-informed approach to optimization and growth

Preferred Qualifications

• Experience building or running an employee advocacy program
• Experience supporting exec communications or thought leadership
• Background in content repurposing or multimedia content production
• Familiarity with Descript or similar creative and video tools

Success In This Role

Within your first 12 months, you will:

• Deliver a documented social strategy with channel prioritization and measurement framework
• Launch Descript's employee advocacy program, including training curriculum and enabling tooling
• Establish executive thought leadership support for at least 3 Descript leaders
• Show measurable audience growth and engagement improvement across owned channels

The base salary range for this role is $110k - 140k/year. Final offer amounts will carefully consider multiple factors, including prior experience, expertise, location, level, and may vary from the amount above.

• a generous healthcare package
• 401k matching program
• catered lunches
• flexible vacation time

Our headquarters are located in the Mission District of San Francisco, CA. We're hiring for a mix of remote roles and hybrid roles. For those who are remote, we have a handful of opportunities throughout the year for in person collaboration. For our hybrid roles, we're flexible, and you're an adult—we don't expect or mandate that you're in the office every day. We do believe there are valuable and serendipitous moments of discovery and collaboration that come from working together in person.

Descript is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We believe in actively building a team rich in diverse backgrounds, experiences, and opinions to better allow our employees, products, and community to thrive.