Social Media Manager

Softline Solutions, Inc.; Glendale (CA); On-site; USD 90,000 - 115,000; Full time

Job summary

Softline Solutions, Inc. is seeking three experienced Social Media Managers to oversee the day-to-day execution of social media for their brands. This hands-on role requires a balance of creative ideation and analytical skills to grow engaged online communities.

Responsibilities include developing content strategies, managing brand presence across platforms, and collaborating with Content Creators and the Influencer team. The role offers the opportunity to work in a dynamic environment with substantial growth potential.

The salary for this position ranges from $90,000 to $115,000 annually.

Qualifications

• 3–6+ years of experience in social media management for a consumer brand, agency, or media company.
• Strong understanding of how each major platform works.
• Hands-on content creation ability.
• Demonstrated track record of growing brand social presence.
• Organized and self-directed with editorial calendar management skills.
• Data-literate and comfortable with analytics.
• Experience in home, lifestyle, or design categories is a plus.
• Video content experience (Reels, TikTok) is required.

Responsibilities

• Own social media strategy and execution for the assigned brand.
• Develop and manage a content calendar balancing brand storytelling and community engagement.
• Brief and collaborate with the brand's Content Creator.
• Write compelling copy for posts and captions.
• Manage community engagement promptly and appropriately.
• Coordinate with the Influencer team on brand messaging.
• Monitor platform trends and adapt strategy accordingly.
• Track and report on social performance metrics.
• Support campaign launches with timely social content.
• Collaborate on paid social amplification.

Skills

Social media management

Content creation

Analytics

Community engagement

Organizational skills

Video content creation

Job description

Softline Solutions is a full-service digital marketing agency based in Southern California that helps small and mid-sized businesses grow online by increasing visibility, generating leads, and boosting sales. They build tailored, data-driven campaigns across key digital channels and manage everything from strategy to execution and reporting. The goal is measurable growth, not buzzwords. Some companies include Closets by Design, Canada Dental Group, travel companies, and merchandise distribution companies.

About the role

We're looking for three Social Media Managers — one dedicated to each brand in our portfolio — to own day‑to‑day social media execution and grow engaged communities across platforms. This is a hands‑on role for a social-native marketer who can move from creative ideation to post-ready execution quickly, while keeping a clear eye on what's working and what's not.

Each Social Media Manager will report into the Director of Social Marketing and manager Content Creators and work closely with the Influencer team and brand stakeholders to build a consistent, compelling, and on-brand social presence. While each role supports a single brand, managers will collaborate across the team and share best practices.

The ideal candidate is equal parts creative and analytical — someone who genuinely loves social media, understands platform nuance, and can develop content strategies that build brand affinity and drive real engagement.

What You'll Do

• Own social media strategy and execution for your assigned brand across all active platforms (Instagram, TikTok, Facebook, Pinterest, and others)
• Develop and manage a content calendar that balances brand storytelling, product promotion, community engagement, and trend participation
• Brief, direct, and collaborate with your brand's Content Creator on video and photo content needs
• Write compelling copy for posts, captions, Stories, and short-form video
• Manage community engagement, responding to comments, DMs, and mentions in a timely, brand-appropriate voice
• Coordinate with the Influencer team to amplify creator content and align on brand messaging
• Monitor platform trends, algorithm changes, and competitor activity; adapt strategy accordingly
• Track and report on social performance metrics
• Support campaign launches, product announcements, and brand moments with timely, relevant social content
• Collaborate with Performance team on paid social amplification of organic content

What We're Looking For

• 3–6+ years of experience in social media management for a consumer brand, agency, or media company
• Strong understanding of how each major platform works and what actually performs on each
• Hands‑on content creation ability: you can write great copy, direct a shoot, and produce basic graphics or video edits
• Demonstrated track record of growing brand social presence and driving meaningful engagement
• Organized and self‑directed, able to manage an editorial calendar and meet deadlines without hand‑holding
• Data-literate, comfortable pulling platform analytics and translating them into actionable insights
• Experience in home, lifestyle, or design categories is a strong plus
• Video content experience (Reels, TikTok) is required

Why Join Us

• Own the social presence for a brand with real investment, audience, and growth potential
• Work alongside a dedicated Content Creator and an experienced cross-functional marketing team
• Collaborate with a team of peers across the brand portfolio, sharing learnings, testing formats, and raising the bar together
• Be part of building a best‑in‑class internal agency from the ground up

The pay range for this role is:

90,000 - 115,000 USD per year (Softline HQ)