Social Media Manager

Samaritan's Purse; Boone (NC); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

On-site Medical Clinic

FSA

Disability insurance

Paid Family Medical Leave

Term Life Insurance

401(k) retirement savings plan

10 paid holidays

12 vacation/personal days

Job summary

Samaritan's Purse is seeking a Social Media Manager to gather and publish content, manage advertising, and oversee comments across the President/CEO's social media platforms. The role supports communicating the Gospel and ministry work globally, while leading a small social media team and ensuring consistent, effective practices.

The candidate will plan campaigns, monitor engagement, and collaborate with executives and departments to secure approvals and optimize ROI.

Qualifications

• Bachelor's degree (BA) from a four-year college or university and a minimum of five (5) years of experience in social media administration or related field; or equivalent combination of education and experience is required.
• Experience with social media tools, resources, and analytics is a must
• Ability to read and comprehend simple instructions, short correspondence, and memos.
• Ability to write simple correspondence.
• Ability to effectively present information in one‑on‑one and small group situations.
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.

Responsibilities

• Gather, publish content, manage advertising, and oversee comments across the President/CEO's social media platforms.
• Plan and manage social media advertising and promotional campaigns, including budgeting and ROI analysis.
• Monitor social media activity for engagement opportunities and trends; collaborate with ministry teams for approvals.
• Lead and supervise the social media team and maintain content calendars.
• Provide backup support for content, writing, and response responsibilities during travel.

Skills

Social media management

Analytics

Communication

Data interpretation

Education

Bachelor's degree

Job description

Location: Boone, NC, United States
Job ID: 17784
Date Posted: Sep 17, 2026

Get Involved!

What do we believe?

Demonstrate Biblical Integrity

At Samaritan's Purse, the Gospel is the center of all we do! We start each day with a time of devotions and prayer for each other, our staff, and volunteers who serve around the world. As a faith-driven organization, our Statement of Faith shapes every aspect of our global work.

The Social Media Manager is responsible for gathering and publishing content, managing advertising, and overseeing comments and correspondence across the President/CEO's social media platforms. This role supports Samaritan's Purse in communicating the work God is doing through the Ministry and sharing the Gospel of Jesus Christ with audiences around the world.

In the role of Social Media Manager,you will have the opportunity to:

Maintain a personal, active relationship with Jesus Christ and be a consistent witness for Jesus Christ.

Support the President/CEO's social media outreach by researching, curating, creating, editing, and publishing engaging content across social media and multimedia platforms. Collaborate with the Executive Vice President and other Ministry departments to gather resources and secure appropriate approvals while communicating God's work and the Gospel of Jesus Christ.

Plan and manage social media advertising and promotional campaigns, including vendor relationships, budget utilization, weekly reporting, and campaign performance analysis. Partner with the Executive Vice President to develop advertising strategies and evaluate trends, results, and return on investment.

Monitor social media activity for comments, mentions, trends, and opportunities for meaningful engagement while staying informed about Samaritan's Purse and Billy Graham Evangelistic Association programs and activities. Use social media tools and platforms to identify opportunities to appropriately represent the Ministry and engage audiences.

Lead and supervise the social media team, including the Social Media Writer/Researcher and Social Media Response Coordinator, by assigning work, maintaining content calendars, and conducting weekly team meetings. Develops and maintains social media guidelines and procedures in collaboration with Ministry-wide social media teams to ensure consistent and effective practices.

Maintain and strengthen the President/CEO's social media presence by managing account access, staying current with emerging platforms, technologies, trends, and analytics, and developing integrated social media initiatives. Provides limited social media support during the President/CEO's travel and serves as backup for content, writing, and response responsibilities when needed.

Other duties may be assigned that are not specifically identified in the job description.

What are the qualifications?

Serve with Excellence

As a qualified candidate, you will have the following skills and experience:

Bachelor's degree (BA) from a four-year college or university and a minimum of five (5) years of experience in social media administration or related field; or equivalent combination of education and experience is required.

Experience with social media tools, resources, and analytics is a must

Ability to read and comprehend simple instructions, short correspondence, and memos.

Ability to write simple correspondence.

Ability to effectively present information in one‑on‑one and small group situations.

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.

Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

Ability to apply common sense understanding to carry out simple one or two-step instructions.

Ability to deal with standardized situations with only occasional or no variables

What are the benefits?

Walk in Bold Faith

• On-site Medical Clinic (staff and dependents)
• Flexible Spending Account (FSA)
• Long-term and Short-term disability insurance
• Paid Family Medical Leave
• Term Life Insurance
• 401(k) retirement savings plan
• 10 paid holidays
• 12 vacation/personal days

Type: Full-Time

Department: Quality Assurance/Social Media

Language Requirement: Fluency in English

Travel: Ability to travel domestically and internationally, approximately 15-20 days per year

Samaritan's Purse
PO Box 3000
Boone, NC 28607
828.262.1980.

Samaritan’s Purse is a 501(c)(3) tax-exempt charity. All contributions designated for specific projects shall be applied to those projects, and we may assess up to 10 percent to be used for administering the gift. Occasionally, we receive more contributions for a given project than can be wisely applied to that project. When that happens, we use these funds to meet a similar pressing need.