Social Media Manager

Indiana University Health; Avon (IN); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Indiana University Health is seeking a Social Media Manager to lead our social media strategy and oversee a growing team in a hybrid role based in Indianapolis. The position calls for developing engaging content, guiding real-time community management, and expanding our presence across platforms, including emerging trends like TikTok.

The role involves translating complex healthcare topics for broad audiences, analyzing performance, and collaborating with regional communicators to strengthen IU

Qualifications

• Bachelor's Degree in Journalism, Communications, English, or related field required.
• 7-10 years of relevant experience, including media experience.
• Proven experience developing engaging news content and sourcing stories.
• Knowledge of analytics, publishing tools, content and visual management systems, and customer service practices.
• Knowledge of written, video, and photo content development and best practices.
• Leadership and development of team, and contributing to standards that strengthen the team.

Responsibilities

• Serve as the strategic lead for IU Health social media.
• Enhance brand awareness through team leadership and social media channel management.
• Own planning, creation and performance of content across all social platforms.
• Translate complex topics into accessible content for community engagement.
• Identify strategy to deliver relevant news and real-time community management.
• Develop relationships with diverse stakeholders and contributors.
• Deliver increased engagement and audience growth.

Skills

Team leadership

Analytics

Content development

Story sourcing

Video content

Education

Bachelor's Degree in Journalism/Communications/English or related field

Tools

Analytics tools

Job description

Overview

Our leaders shape strategic initiatives, develop passionate teams, and work to improve health outcomes. They advance our mission and exemplify excellence, compassion, teamwork and purpose in all that they do. Indiana University Health is seeking individuals who embody these values to join Communications team in the role of Social Media Manager. This position will work a hybrid schedule, (2-3 days in office per week) and will be based at Fairbanks Hall in Indianapolis, IN however travel throughout our system will be required as needed.

Ready to lead the social media strategy for Indiana's largest healthcare system? IU Health is seeking an innovative and strategic Social Media Manager to oversee our growing social media presence, lead a talented team, and shape how we engage patients, team members, job seekers, and communities across the state. This is an exciting opportunity for a seasoned social media professional who thrives on developing impactful content, driving engagement, identifying emerging trends, and building a forward-thinking strategy, including expanding our presence on platforms like TikTok. Join us and help tell the stories that support IU Health's mission of improving the health of Hoosiers every day.

Minimum Candidate Qualifications

• Bachelor's Degree in Journalism, Communications, English, or related field required.
• Requires 7-10 years of relevant experience, which may include experience working as part of the media.
• Requires proven experience developing engaging news content, including the ability to seek out and form story ideas and sources.
• Requires knowledge of analytics and publishing tools, content, and visual management systems, and best in class customer service practices.
• Requires knowledge of written, video, and photo content development and best practices.
• Helps shape how great communications work gets done at IU Health—through team leadership and development, identifying and implementing best practices, and contributing to the standards and approaches that make the entire team stronger.

Core Competencies

• Serves as the strategic lead for IU Health Social Media.
• Enhance the organization's reputation and brand awareness through team leadership, social media channel management and news delivery.
• Owns the overall planning, creation and performance of content across all social platforms, including through partnership with regional communicators.
• Translates complex topics into accessible content that supports community engagement and strengthens the system's brand.
• Identifies and implements the strategy to deliver relevant news and real-time community management.
• Develops relationships with a diverse set of stakeholders and contributors.
• Delivers increased engagement, audience acquisition, and real-time community management.
• Maintains an ongoing knowledge of current events, news, trends and the changes occurring in social media.

Indiana University Health is unlike any other healthcare system and we're looking for team members who share the things that matter most to us. IU Health leaders play a crucial role in advancing the mission of our organization and inspiring teams to make a meaningful difference in the lives of patients. As one of Indiana’s largest employers and the most comprehensive medical system in the state, our vision to lead the transformation of healthcare through quality, innovation and education, and make Indiana one of the nation’s healthiest states. IU Health is the largest health system in Indiana with nearly 40,000 team members, 15 hospitals and $8.64 billion in operating revenue. The system’s programs in cancer, cardiovascular, neuroscience, orthopedics, pediatrics and transplants have received national recognition for quality patient care. IU Health, in partnership with the Indiana University School of Medicine, bring together highly skilled physicians, researchers, and educators into close collaboration to provide world-class care for children and adults and improve the health of patients and communities across Indiana.

Indiana University Health is dedicated to a fair hiring process and is committed to equal opportunity and nondiscrimination for all individuals, regardless of age, color, disability, ethnicity, marital status, national origin, race, religion, gender identity, expression, sexual orientation, or veteran status. We are an equal opportunity employer. IU Health does not discriminate on the basis of race, color, religion, sex, sexual orientation, age, disability, genetic information, veteran status, national origin, gender identity and/or expression, marital status or any other characteristic protected by federal, state or local law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.