Social Media Manager

IU Health; Avon (IN); Hybrid; USD 70,000 - 90,000; Full time

Job summary

Indiana University Health is seeking a Social Media Manager to lead strategy, guide a talented team, and shape how we engage patients, team members, job seekers, and communities across Indiana. The role combines strategic vision with hands-on content creation and performance analytics, including expanding our presence on platforms like TikTok.

Based at Fairbanks Hall in Indianapolis with a hybrid schedule (2-3 days in office weekly), travel across our system will be required to support campaigns

Qualifications

• Bachelor's degree in journalism, communications, English, or related field.
• 7–10 years of relevant experience.
• Proven experience developing engaging news content.
• Knowledge of analytics and publishing tools.
• Knowledge of written, video, and photo content development.
• Helps shape how great communications work gets done through leadership.

Responsibilities

• Lead social media strategy for IU Health.
• Oversee team and content across platforms.
• Engage communities and drive real-time management.
• Develop relationships with stakeholders and contributors.

Skills

Story development

Analytics & insights

Content strategy

Team leadership

Education

Bachelor's degree in Journalism, Communications, English, or related field

Tools

Analytics tools

Publishing systems

Job description

Overview

Our leaders shape strategic initiatives, develop passionate teams, and work to improve health outcomes.They advance our mission and exemplify excellence, compassion, teamwork and purpose in all that they do.. Indiana University Health is seeking individuals who embody these values to join Communications team in the role of Social Media Manager. This position will work a hybrid schedule, (2-3 days in office per week) and will be based at Fairbanks Hall in Indianapolis, IN however travel throughout our system will be required as needed.

Ready to lead the social media strategy for Indiana's largest healthcare system? IU Health is seeking an innovative and strategic Social Media Manager to oversee our growing social media presence, lead a talented team, and shape how we engage patients, team members, job seekers, and communities across the state. This is an exciting opportunity for a seasoned social media professional who thrives on developing impactful content, driving engagement, identifying emerging trends, and building a forward-thinking strategy, including expanding our presence on platforms like TikTok. Join us and help tell the stories that support IU Health's mission of improving the health of Hoosiers every day.

Minimum Candidate Qualifications

• Bachelor's Degree in Journalism, Communications, English, or related field required.


• Requires 7-10 years of relevant experience, which may include experience working as part of the media.


• Requires proven experience developing engaging news content, including the ability to seek out and form story ideas and sources.


• Requires knowledge of analytics and publishing tools, content, and visual management systems, and best in class customer service practices.


• Requires knowledge of written, video, and photo content development and best practices.


• Helps shape how great communications work gets done at IU Health—through team leadership and development, identifying and implementing best practices, and contributing to the standards and approaches that make the entire team stronger.

Core Competencies

• Serves as the strategic lead for IU Health Social Media.


• Enhance the organization's reputation and brand awareness through team leadership, social media channel management and news delivery.


• Owns the overall planning, creation and performance of content across all social platforms, including through partnership with regional communicators.


• Translates complex topics into accessible content that supports community engagement and strengthens the system's brand.


• Identifies and implements the strategy to deliver relevant news and real-time community management.


• Develops relationships with a diverse set of stakeholders and contributors.


• Delivers increased engagement, audience acquisition, and real-time community management.


• Maintains an ongoing knowledge of current events, news, trends and the changes occurring in social media.

Indiana University Health is unlike any other healthcare system and we're looking for team members who share the things that matter most to us. IU Health leaders play a crucial role in advancing the mission of our organization and inspiring teams to make a meaningful difference in the lives of patients. As one of Indiana’s largest employers and the most comprehensive medical system in the state, our vision is to lead the transformation of healthcare through quality, innovation and education, and make Indiana one of the nation’s healthiest states.

IU Health is the largest health system in Indiana with nearly 40,000 team members, 15 hospitals and $8.64 billion in operating revenue. The system’s programs in cancer, cardiovascular, neuroscience, orthopedics, pediatrics and transplants have received national recognition for quality patient care. IU Health, in partnership with the Indiana University School of Medicine, bring together highly skilled physicians, researchers, and educators into close collaboration to provide world‑class care for children and adults and improve the health of patients and communities across Indiana.

Indiana University Health is dedicated to a fair hiring process and is committed to equal opportunity and nondiscrimination for all individuals, regardless of age, color, disability, ethnicity, marital status, national origin, race, religion, gender identity, expression, sexual orientation, or veteran status.