Social Media Manager

Socket.dev; Avon (IN); On-site; USD 90,000 - 130,000; Full time

Job summary

IU Health, Indiana's largest health system, is seeking a seasoned Social Media Manager to lead the strategy, content creation, and real-time engagement across platforms, including emerging channels like TikTok. You will guide a talented team, translate complex health topics into accessible stories, and collaborate with regional communicators to strengthen the system's brand.

The ideal candidate holds a Bachelor's in Journalism/Communications, 7–10 years of relevant experience, strong analytics,

Qualifications

• Bachelor's degree in journalism/communications/english or related field.
• 7–10 years of relevant experience in media or communications.
• Proven ability to develop engaging news content and story ideas.
• Knowledge of analytics, publishing tools, and best practices in customer service.

Responsibilities

• Lead strategic social media planning for IU Health across platforms.
• Oversee content creation and performance, working with regional communicators.
• Translate complex health topics into accessible content for diverse audiences.
• Identify trends, manage real-time engagement, and build a proactive strategy.

Skills

Strategic leadership

Social media strategy

Content development

Analytics proficiency

Team leadership

Stakeholder engagement

Education

Bachelor's Degree in Journalism, Communications, English, or related field

Tools

Analytics tools

Publishing platforms

Social media management systems

Job description

Our leaders shape strategic initiatives, develop passionate teams, and work to improve health outcomes.They advance our mission and exemplify excellence, compassion, teamwork and purpose in all that they do.

Ready to lead the social media strategy for Indiana's largest healthcare system? IU Health is seeking an innovative and strategic Social Media Manager to oversee our growing social media presence, lead a talented team, and shape how we engage patients, team members, job seekers, and communities across the state. This is an exciting opportunity for a seasoned social media professional who thrives on developing impactful content, driving engagement, identifying emerging trends, and building a forward-thinking strategy, including expanding our presence on platforms like TikTok. Join us and help tell the stories that support IU Health's mission of improving the health of Hoosiers every day.

Minimum Candidate Qualifications

• Bachelor's Degree in Journalism, Communications, English, or related field required.

• Requires 7-10 years of relevant experience, which may include experience working as part of the media.

• Requires proven experience developing engaging news content, including the ability to seek out and form story ideas and sources.

• Requires knowledge of analytics and publishing tools, content, and visual management systems, and best in class customer service practices.

• Requires knowledge of written, video, and photo content development and best practices.

• Helps shape how great communications work gets done at IU Health—through team leadership and development, identifying and implementing best practices, and contributing to the standards and approaches that make the entire team stronger.

Core Competencies

• Serves as the strategic lead for IU Health Social Media.

• Enhance the organization's reputation and brand awareness through team leadership, social media channel management and news delivery.

• Owns the overall planning, creation and performance of content across all social platforms, including through partnership with regional communicators.

• Translates complex topics into accessible content that supports community engagement and strengthens the system's brand.

• Identifies and implements the strategy to deliver relevant news and real-time community management.

• Develops relationships with a diverse set of stakeholders and contributors.

• Delivers increased engagement, audience acquisition, and real-time community management.

• Maintains an ongoing knowledge of current events, news, trends and the changes occurring in social media.

Indiana University Health isunlike any other healthcare system and we're looking for team members who share the things that matter most to us. IU Health leaders play a crucial role in advancing the mission of our organization and inspiring teams to make a meaningful difference in the lives of patients. As one of Indiana’s largest employers and the most comprehensive medical system in the state, our vision is to lead the transformation of healthcare through quality, innovation and education, and make Indiana one of the nation’s healthiest states.

IU Health is the largest health system in Indiana with nearly 40,000 team members, 15 hospitals and $8.64 billion in operating revenue. The system’s programs in cancer, cardiovascular, neuroscience, orthopedics, pediatrics and transplants have received national recognition for quality patient care. IU Health, in partnership with the Indiana University School of Medicine, bring together highly skilled physicians, researchers, and educators into close collaboration to provide world-class care for children and adults and improve the health of patients and communities across Indiana.

Indiana University Health is dedicated to a fair hiring process and is committed to equal opportunity and nondiscrimination for all individuals, regardless of age, color, disability, ethnicity, marital status, national origin, race, religion, gender identity, expression, sexual orientation, or veteran status.

• Indiana University Health has nearly 40,000 team members, including more than 3,600 physicians and 1,200 advanced practice providers, and we’re home to the largest nursing network in Indiana with more than 9,000 nursing team members at over 800 sites of care.
• IU Health is ranked No. 1 in Indiana by U.S. News & World Report, Riley Children's Health is ranked among the top children's hospitals in the country by U.S. News & World Report.
• A unique partnership with the Indiana University School of Medicine – one of the nation’s largest medical schools – gives patients access to groundbreaking research and innovative treatments, and it offers team members access to the latest science and the very best training – advancing healthcare for all.
• With 15 hospitals, including seven with Magnet designation and eight with Pathways to Excellence designation, our team members are leading the way through excellence.
• At Indiana University Health, your personal and professional growth is a top priority. You will have access to many diverse opportunities to learn and develop in meaningful ways that matter most to you, such as advanced clinical training, leadership development, promotion opportunities and cross training development.
• Indiana University Health is invested in the lives of Hoosiers, leading the transformation of healthcare to make Indiana one of the nation’s healthiest states.

Indiana University Health is Indiana’s most comprehensive health system, with 15 hospitals and nearly 40,000 team members serving Hoosiers across the state. We’re looking for team members who are inspired by challenging and meaningful work for the good of every patient. People who are compassionate and serve with a purpose. People who aspire to excellence every day.