Social Media Manager

Muck Rack; Austin (TX); Remote; USD 97,000 - 120,000; Full time

Benefits offered by this job

Home office stipend

Phone and internet reimbursement

Coworking membership

401(k) with employer contributions

Equity opportunities

Job summary

Muck Rack is a fully distributed company seeking a creative, organized and metrics-driven Social Media Manager to guide strategy and content, protect the brand on social, and drive engagement across platforms.

You will develop and execute social media strategies for B2B SaaS, monitor conversations, and report results while leveraging AI tools to accelerate delivery and improve performance.

Qualifications

• 5+ years professional experience in social media management.
• Experience developing social media strategies for B2B software/SaaS brands.
• Proficiency with Sprout Social or similar platform.

Responsibilities

• Develop and execute social media strategy aligned with company goals and campaigns.
• Develop creative and engaging copy for campaigns.
• Collaborate with design, communications and marketing on strategy, measurement and execution.
• Engage with PR and comms professionals, journalists and media-adjacent audiences on social platforms.
• Monitor social media mentions and respond in a timely manner.
• Analyze and report on results.
• Manage social media calendar, publish and schedule posts.

Skills

Social media management

Copywriting

Analytics

Video production

Tools

Sprout Social

Google Analytics

Job description

Muck Rack is trusted by thousands of organizations around the world to understand how their brands show up across news, social media and AI-generated answers.

Our AI-powered platform connects the entire PR workflow in one place, helping communications teams manage media relationships, understand the conversations shaping their brands, take action and measure their impact. Combined with analyst-led Media Intelligence and advisory services, Muck Rack turns signals into insights and insights into action.

Founder-controlled and growing profitably and sustainably, we have the freedom to build forward-thinking products, put our customers first, and offer an inclusive culture that welcomes diverse perspectives.

Social Media Manager

We’re looking for a creative, organized and metrics-driven Social Media Manager to join our team and guide social media strategy and content, track and protect Muck Rack’s brand reputation on social media and drive engagement across social media platforms.

As our Social Media Manager, your mission will be to develop and execute social media strategies that align with our business goals, monitor and track related conversations on social media, drive engagement and following on social media and report on results.

You’ll be a great fit for this role if you have experience developing and executing social media strategies for B2B SaaS brands and executives, have experience with social listening and competitive tracking, employee advocacy and experience with reputation management.

What you’ll do:

Muck Rack is trusted by thousands of organizations around the world to understand how their brands show up across news, social media and AI-generated answers.

Our AI-powered platform connects the entire PR workflow in one place, helping communications teams manage media relationships, understand the conversations shaping their brands, take action and measure their impact. Combined with analyst-led Media Intelligence and advisory services, Muck Rack turns signals into insights and insights into action.

Founder-controlled and growing profitably and sustainably, we have the freedom to build forward-thinking products, put our customers first, and offer an inclusive culture that welcomes diverse perspectives.

We’re looking for a creative, organized and metrics-driven Social Media Manager to join our team and guide social media strategy and content, track and protect Muck Rack’s brand reputation on social media and drive engagement across social media platforms.

As our Social Media Manager, your mission will be to develop and execute social media strategies that align with our business goals, monitor and track related conversations on social media, drive engagement and following on social media and report on results.

You’ll be a great fit for this role if you have experience developing and executing social media strategies for B2B SaaS brands and executives, have experience with social listening and competitive tracking, employee advocacy and experience with reputation management.

What you’ll do:

• Develop and execute social media strategy aligned with company goals and campaigns
• Develop creative and engaging copy for campaigns
• Collaborate with design, communications and marketing team on strategy, measurement and creative execution
• Engage with our community of public relations and communications professionals, journalists and other media-adjacent audience members on social platforms
• Monitor social media mentions, escalation issues and respond in a timely manner
• Analyze and report on results
• Manage social media calendar, publish and schedule posts

How success will be measured in this role:

• Increased engagement and followings across social channels
• Successfully planned for and executed social media strategies for key campaigns
• Increase response rate to customer service inquiries

If the details below describe you, you could be a great fit for this role:

• 5+ years professional experience, with as many years of related experience (directly in social media management])
• Proficiency in Sprout Social or similar platform
• Comfortable with tools including Muck Rack, Google Analytics
• Experience developing and executing social media strategies for B2B companies (preferably SaaS) for LinkedIn, Instagram, TikTok and X
• Data-driven mindset with a focus on performance metrics
• Experience with social listening and competitive tracking
• Content creation and copywriting
• Communication skills (written and verbal)
• Ability to work in a fast-paced environment
• Self-starter/ability to work autonomously
• Experience with reputation and crisis management
• Experience with running and optimizing paid social media advertising
• Experience with video production, scripting and editing
• Proactively incorporate AI tools into day to day work to improve productively and accelerate delivery

Interview Overview

Below you'll find an outline of the interview plan for this role. Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision.

• 30 min interview with a member of our Talent Team
• A 1 hour zoom interview with the hiring manager
• Skills assessment (2 hours max)
• Peer interviews with several team members
• 30 min Executive interview
• 30 min Bar Raiser interview

Travel & Team Engagement Expectations

This role requires up to 10% travel for team collaboration, customer engagements, and company events. As part of our commitment to building strong connections across our fully distributed team, attendance at our annual company offsite (typically held in Mexico) is expected.

Salary

In the US, the base salary for this role is between $97,000 and $120,000+, depending on skills and experience. Total compensation for this role consists of base salary and a quarterly bonus plan. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. For all other countries, we have competitive pay bands based on market standards.

Individual compensation decisions are based on a number of factors, including experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. We recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.

Why Muck Rack?

Remote Work, Forever

• Fully distributed team with a permanent remote setup
• Home office stipend, phone and internet reimbursement, coworking membership
• Virtual and in-person team bonding (lunches, events, competitions)

Transparent & Fair Compensation

• Competitive geo-neutral pay in the U.S.
• Annual reviews to ensure equity and market alignment
• Standardized bonus or commission structure
• 401(k) with employer contributions
• Equity opportunities

Health & Wellness

• Comprehensive medical, dental, vision, disability, and life insurance for employees and dependents
• 100% premium coverage for individuals on high-deductible plans
• 24/7 Virtual Care and Employee Assistance Program
• Employer-funded HSA contributions and other pre-tax benefits
• Quarterly wellness stipend and free Headspace subscription

Time Off & Family Benefits

• 4+ weeks of PTO, plus paid sick and mental health days
• 13 paid holidays with the option to swap for personal days
• Up to 16 weeks of fully paid parental leave

Learning and Development

• Transparent pathways for internal mobility and promotion
• Bi-annual performance reviews, team workshops, and leadership training
• Unlimited access to Coursera and O’Reilly
• 2 additional PTO days annually for learning and development

Inclusive, Customer-First Culture

• Commitment to equity and valuing diverse perspectives
• Agile, founder-led company focused on collaboration and innovation
• Trusted by 3,000+ companies worldwide

Note: Benefits and compensation reflect offerings for U.S.-based employees. Support is provided for employees in other locations, in compliance with local laws and regulations.

While we are a fully distributed team, we do have limitations on where we can hire and maintain a list of acceptable working locations based on job function. If we are unable to hire in your current location for the role for which you applied, you will be notified via email. While we enjoy many benefits as a permanently distributed and remote company, we cannot always support relocation or extended travel and have guidelines in place to ensure compliant work away from your designated permanent residence.