Social Media Lead, US

Adoreal; Colorado; Remote; USD 70,000 - 90,000; Full time

Benefits offered by this job

Paid time off (PTO)

Performance-based bonuses

Company equity opportunities

Flexible schedules

Job summary

Adoreal is seeking a Social Media Lead to define and execute content strategies across social media channels. This role requires leadership in managing a team and producing engaging content for plastic surgery practices in the United States.

The ideal candidate has 5 years of experience in social media marketing, particularly in SaaS or healthcare, with a strong portfolio showcasing expertise in platforms like Instagram and TikTok. Adoreal offers a fully remote work environment and a collaborative culture.

Qualifications

• 5 years of experience in social media strategy, preferably in SaaS or health-focused brands.
• Demonstrated expertise on Instagram, Facebook, and TikTok.
• Strong analytical skills for performance and trend analysis.

Responsibilities

• Define content strategy across social media channels.
• Develop and optimize content calendars and campaigns.
• Monitor performance and provide analytical insights.

Skills

Social media content strategy

Social media marketing

Email campaign execution

Copy editing

Data analysis

Short-form video content

Project management

Job description

Who We Are

We are a fast-growing vertical SaaS company that leverages innovation and disruptive technologies to improve consumer experiences, outcomes, and predictability in elective medicine. Our team thrives on challenges, embraces change, and is dedicated to transforming our industry. At Adoreal, we don’t just follow trends — we set them, and we’re looking for people who are ready to do the same.

As a Social Media Lead at Adoreal, you will help define content strategy and execution across our core social media channels for 20 plastic surgery practices in the United States. You’ll lead our social media team, working in lockstep with our Social Media Lead for EMEA. You’ll work closely with other internal teams — including design, brand, and others — to build compelling, data-informed content that deepens brand awareness, engages audiences, and drives measurable outcomes for each practice. This is a hands‑on role for someone who is equally comfortable thinking strategically and executing at a high level.

While we are a remote‑first company, we are currently only able to hire candidates located in the following U.S. states: CA, CO, FL, GA, IL, OK, OR, PA, RI, TX, UT, and WA. We hope to expand to additional states in the future. Ideally we are targeting in the Chicago, IL area as part of our growing local team there.

What You’ll Do

• Execute a cohesive content strategy across Instagram, Facebook, and TikTok that aligns with each practice’s brand voice, campaign goals, and audience insights
• Support and develop the content calendar end‑to‑end — planning, briefing, writing, scheduling, and optimizing across channels
• Help conceive and produce engaging short‑form video content and copy for TikTok and Instagram Reels, including ideation, scripting, and coordination with creative teams
• Plan and execute email marketing campaigns — from segmentation and copywriting to A/B testing and performance analysis
• Monitor channel performance using platform analytics and email KPIs; translate data into actionable insights and continuous improvements
• Stay ahead of platform algorithm changes, content trends, and best practices across social and email
• Partner with cross‑functional teams to ensure content supports broader marketing and product initiatives
• Lead, develop, and delegate work to a team of social media strategists, specialists, and creatives

Requirements

• 5 years of experience as a lead in social media content strategy, social media marketing, or a related role — ideally within a SaaS or health‑focused brand, in both a B2B and B2C capacity
• Demonstrated expertise managing brand presence on Instagram, Facebook, and TikTok, with a portfolio to show for it
• Hands‑on experience planning and executing email campaigns, including familiarity with common platforms
• Strong copy editing skills with an ability to identify issues with voice, tone, and style across platforms and audiences
• Analytical mindset — you’re comfortable pulling reports, identifying trends, and making data‑driven decisions
• Experience with short‑form video content creation and an eye for what performs on TikTok and Reels
• Highly organized self‑starter who can manage multiple projects in a fast‑paced, evolving environment
• Passion for healthcare, wellness, and the elective aesthetics industry is a plus
• A portfolio showcasing your relevant work

Benefits

• Paid time off (PTO) and paid holidays
• Performance-based bonuses and company equity opportunities
• Fully remote work environment with flexible schedules
• Collaborative and thriving team culture guided by Adoreal’s core values

At this time, Adoreal is not offering visa sponsorship for this position. Candidates must have current and valid authorization to work in the country where they are applying. We comply with all applicable employment and immigration laws, including U.S. regulations, and encourage applicants to verify their work authorization status before applying.

Adoreal is an equal opportunity employer committed to fostering a diverse, inclusive, and fair workplace. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic under applicable U.S. law (EEOC) or local employment regulations where we operate. We encourage applications from candidates of all backgrounds.

Accommodations for disabilities are available upon request throughout the recruitment process.