Social Media Lead: Strategy, Content & Campaigns (Flexible)

Spirit Halloween; Egg Harbor Township (NJ); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Flexible work environment

Career advancement

Competitive base salary

Bonus opportunity

Vacation, Personal, Sick and Holiday

Medical, Dental, Vision, Disability, 1

401k with company match

30% merchandise discount

Job summary

Spirit Halloween is seeking an Associate Manager, Social Media to bring the brand’s voice to life across platforms. You will craft engaging content, manage calendars, and drive awareness through authentic social storytelling.

You will collaborate with cross‑functional teams to align campaigns with business objectives, analyze performance, and guide influencer and paid initiatives in a fast-paced retail environment.

Qualifications

• Bachelor’s degree in Marketing, Communications or related field.
• 3–5 years of experience in social media management and digital campaigns.
• Experience managing social media pages and familiarity with retail.

Responsibilities

• Execute a comprehensive social media strategy across key platforms (Instagram, TikTok, Facebook, Pinterest, LinkedIn, X, YouTube).
• Develop monthly content calendars aligned with campaigns and product launches.
• Create engaging social-first content reflecting each brand’s voice and audience behavior.
• Monitor social performance and deliver weekly insights to optimize content.
• Lead briefs, photoshoots concepts, timelines, and content plans for organic, paid, and influencer efforts.

Skills

Social media management

Digital campaigns

Content creation

Brand voice development

Excellent communication

Education

Bachelor’s degree in Marketing/Communications or related field

Tools

Emplifi

Meltwater

Sprinklr

CapCut

Canva

Adobe Express

Job description

Spirit Halloween is seeking an Associate Manager, Social Media to bring the brand’s voice to life across platforms. You will craft engaging content, manage calendars, and drive awareness through authentic social storytelling.

You will collaborate with cross‑functional teams to align campaigns with business objectives, analyze performance, and guide influencer and paid initiatives in a fast-paced retail environment.