Social Media Lead: Festivals & Creator Content

Insomniac Music Group; Miami (FL); On-site; USD 60,000 - 65,000; Full time

Job summary

Insomniac Events seeks a Social Media Manager to lead strategy, planning, and execution of social content for brands and festivals. You will guide a small team, shape platform-focused storytelling, and own short-form video initiatives from concept through reporting.

This role requires on-site presence at multiple event locations and collaboration across departments. The ideal candidate is a strong leader and creative writer with a passion for dance culture and audience behavior on major

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field or equivalent experience.
• 3+ years of multi-platform social media marketing ownership.
• Proven people-management experience with team development and workflows.
• Deep knowledge of TikTok and other major platforms (Instagram, YouTube, Facebook, X, Snapchat).
• Proven ability to film and edit mobile short-form videos for social platforms.
• Experience with creator/UGC programs, outreach, briefs, and campaigns.
• Familiarity with paid-social formats and Spark Ads / Meta/TikTok managers.
• Proficiency with social publishing, listening, and reporting tools.
• Working knowledge of Adobe Creative Cloud and CapCut for content production.
• Excellent copywriting, grammar, and brand-voice alignment.
• Strong understanding of electronic music, festival culture, and live events.
• Experience working on-site at concerts, festivals, or large events.
• Ability to manage multiple brands and cross-functional teams.

Responsibilities

• Execute social strategy in partnership with leadership to create content across brands and festivals.
• Manage a small team; set goals, priorities, workflows, and performance expectations.
• Provide reporting insights to leadership to support ongoing social strategy and operations.
• Own platform-specific content planning across Instagram, TikTok, YouTube Shorts, Facebook, X, and Snapchat.
• Create, film, edit, and publish engaging short-form content using mobile tools and editing software.
• Develop TikTok, Reels, and YouTube Shorts strategies tailored to each platform.
• Pitch and organize content shoots; develop briefs, shot lists, and creative direction with partners.
• Lead event coverage and on-site content capture, publishing in real-time.
• Write platform-native copy and captions aligned with brand voices.
• Build social calendars, campaign proposals, asset trackers, approvals, and publishing schedules.
• Coordinate asset distribution and social support for internal departments.
• Source and evaluate UGC creators aligned with campaign goals.
• Manage creator outreach, onboarding, briefs, and day-to-day campaign support.
• Maintain a creator database and collaborate on contracts, rights, and budgets.
• Coordinate UGC across organic and paid channels using Spark Ads and ad managers.
• Support on-site creator coordination during festivals and events.
• Track weekly performance; produce reports and actionable recaps for events and campaigns.
• Work with customer experience to monitor feedback and respond to inquiries.
• Support recruiting, hiring, and onboarding of team members and partners.

Skills

Bachelor's degree in Marketing

Social media marketing experience

People-management experience

TikTok knowledge

Mobile content creation

UGC/creator programs experience

Paid-social amplification

Social tools (Sprinklr/Hootsuite)

Adobe Creative Cloud / CapCut

Copywriting / attention to detail

Electronic music / festival knowledge

On-site event experience

Multi-brand management across teams

Education

Bachelor's degree in Marketing or related field

Tools

Sprinklr

Hootsuite

Adobe Creative Cloud

CapCut

Job description

Insomniac Events seeks a Social Media Manager to lead strategy, planning, and execution of social content for brands and festivals. You will guide a small team, shape platform-focused storytelling, and own short-form video initiatives from concept through reporting.

This role requires on-site presence at multiple event locations and collaboration across departments. The ideal candidate is a strong leader and creative writer with a passion for dance culture and audience behavior on major