Social Media Lead/Creator

USA TODAY Co., Inc.; Oklahoma City (OK); On-site; USD 45,000 - 65,000; Full time

Job summary

The Oklahoman, the state’s leading source for news, culture and sports journalism, is seeking a dynamic and innovative Social Media Lead/Creator to expand our reach, deepen audience engagement, and strengthen our brand across platforms.

This role is for a creator who lives and breathes social video, who can tell compelling stories for TikTok, YouTube and Instagram, and who can translate journalism into engaging platform-native content while working closely with newsroom leadership.

Responsibilities

• Produce, shoot, and edit original video content

Job description

|Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps|

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com

Social Media Lead/Creator

The Oklahoman, the state’s leading source for news, culture and sports journalism, is seeking a dynamic and innovative Social Media Lead/Creator to help expand our reach, deepen audience engagement, and strengthen our brand across emerging and established platforms.

This role is ideal for someone who lives and breathes social media - and especially video. We're looking for a creator who understands how to tell compelling visual stories that resonate on platforms like TikTok, YouTube, and Instagram, and who can translate journalism into engaging, platform-native video content.

Position Overview

The Social Media Creator/Producer will lead the creation of high-impact video and social content across platforms including TikTok, YouTube, Instagram, Facebook, Reddit, and emerging channels. This role will work closely with newsroom leadership, reporters, and visual teams to extend the reach of our journalism through compelling, shareable video storytelling and audience-first content.

Responsibilities

• Produce, shoot, and edit original video content