Lead Social Video & Audience Growth

USA TODAY; United States; A distancia; USD 73.000 - 90.000; Jornada completa

Descripción de la vacante

USA TODAY is seeking a high-energy Social Video Specialist with journalism experience to monitor and advise on the performance and innovation of USA TODAY’s off-platform video portfolio across social channels.

You will lead audience-focused experimentation, translate data into newsroom guidance, coach journalists in social video storytelling, and collaborate with video production and AI teams to grow audience, engagement, and revenue opportunities while maintaining the brand voice.

Formación

• Bachelor’s or Master’s degree in communications, journalism, marketing or related field or equivalent combination of education and experience.
• 5+ years of experience in digital journalism or newsroom leadership, including experience in a digital, print, or television news organization.
• Journalism experience is mandatory.

Responsabilidades

• Lead USA TODAY’s social video strategy (including user-generated content), assessing portfolio performance and driving innovation.
• Establish a cohesive editorial style for social video journalism, tailored to platform behaviors and audience needs.
• Monitor trends in the creator industry, emerging platforms, and audience behavior; translate insights into experiments and newsroom guidance.
• Develop strategies across the entire audience journey to maximize engagement and retention.
• Analyze performance, identify growth opportunities, and lead experiments in partnership with content strategy.
• Adapt platform strategy in real time for breaking news and major events; contribute to content creation as needed.
• Translate data points into actionable insights; apply analytical mindset to content decisions.
• Collaborate with AI leads to test tools that improve social video production and workflow.
• Coach journalists on social video storytelling, production techniques, and tools; train reporters, visual journalists, and editors.

Conocimientos

Journalism experience

Digital journalism

Audience strategy

Educación

Bachelor’s or Master’s degree in communications, journalism, marketing or related field

Descripción del empleo

USA TODAY is seeking a high-energy Social Video Specialist with journalism experience to monitor and advise on the performance and innovation of USA TODAY’s off-platform video portfolio across social channels.

You will lead audience-focused experimentation, translate data into newsroom guidance, coach journalists in social video storytelling, and collaborate with video production and AI teams to grow audience, engagement, and revenue opportunities while maintaining the brand voice.