Social Media Lead: Content Creator & Brand Storyteller

RYSE; Prosper (TX); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Employee discounts

Health insurance

Paid time off

Vision insurance

Job summary

RYSE is seeking a Social Media Manager & Content Creator to lead day-to-day management of social platforms and produce trend-driven content that strengthens brand awareness and grows our community.

You will blend social strategy, platform management, and hands-on content creation, collaborating with athletes and internal teams while staying ahead of platform updates and competitive activity.

Qualifications

• 3-5 years of experience in social media management and content creation.
• Strong understanding of Instagram, TikTok, YouTube, and emerging trends.
• Experience filming and editing short-form video using CapCut or Adobe Premiere Pro.
• Strong copywriting, storytelling, and visual-content skills.
• Comfortable appearing on camera.
• Highly organized and able to manage multiple deadlines in a fast-paced environment.
• Experience in sports nutrition, fitness, wellness, beverage, or consumer brands is preferred.
• Portfolio or examples of social content required.

Responsibilities

• Develop and manage the monthly social media content calendar.
• Create, film, edit, and publish platform-native content for Instagram, TikTok, YouTube Shorts, Facebook, and emerging channels.
• Write compelling captions and social copy that reflect the brand voice.
• Capture content at product launches, events, retail activations, athlete shoots, and behind-the-scenes moments.
• Manage the OnBrand platform, including coordinating sampling events, reviewing ambassador activity, tracking campaign performance, and ensuring brand guidelines and deliverables are met.
• Identify trends, cultural moments, and reactive content opportunities.
• Manage daily posting, scheduling, tagging, and quality control.
• Monitor comments, messages, and brand mentions while engaging with the community.
• Collaborate with athletes, influencers, and internal creative teams to produce content.
• Support product launches and campaigns with platform-specific social strategies.
• Track performance and deliver regular reporting on reach, engagement, follower growth, and content effectiveness.
• Use performance insights to optimize future content and platform strategy.
• Maintain an organized library of social content and creative assets.
• Stay current on platform updates, best practices, and competitor activity.

Skills

Social media management

Content creation

Video editing

Storytelling

Tools

CapCut

Adobe Premiere Pro

Job description

RYSE is seeking a Social Media Manager & Content Creator to lead day-to-day management of social platforms and produce trend-driven content that strengthens brand awareness and grows our community.

You will blend social strategy, platform management, and hands-on content creation, collaborating with athletes and internal teams while staying ahead of platform updates and competitive activity.