Social Media Lead

CXM Direct LLC; United States; Remote; USD 90.000 - 150.000; Vollzeit

Benefits dieser Stelle

Fully remote

Own global function

European time zones

Global build

Supportive team

Bonus tied to KPIs

Zusammenfassung

CXM Direct LLC is seeking a Social Media Lead to own and grow CXM’s global social media presence across organic and paid channels in a fully remote role.

This hands-on, player-coach role combines strategy, execution, performance optimisation, community management, and team leadership, with a focus on consolidating regional presence and driving measurable ROAS and engagement.

Aufgaben

• Develop and execute CXM’s global social media strategy in line with wider marketing objectives.
• Build and manage content calendars across campaigns, promotions, company updates, and market opportunities.
• Identify emerging platform, audience, and content trends.
• Coordinate, schedule, and publish content across relevant social platforms.
• Maintain consistency in brand identity, tone of voice, messaging, and positioning.
• Manage comments, direct messages, and community interactions professionally and promptly.
• Monitor sentiment and elevate customer issues to the appropriate teams.
• Plan, launch, manage, and optimise paid social campaigns across Meta.
• Manage budgets across markets and campaign objectives.
• Test and optimise audiences, creatives, placements, messaging.
• Improve campaign performance across reach, traffic, engagement, conversions, cost efficiency.
• Track and analyse organic and paid social performance.
• Produce regular performance reports with clear insights and recommendations.
• Turn data into actionable optimisation decisions.
• Work closely with design, content, regional marketing, CXM Support, compliance, and other internal teams.
• Support product launches, promotions, events, partnerships, and wider marketing campaigns through social media.
• Provide direction and support to local social media managers as the team develops.
• Establish standards, processes, and best practices across markets.
• Remain hands-on while coaching and developing the wider social team.

Jobbeschreibung

Social Media Lead

Reporting to: Chief Marketing Officer
Location: Fully Remote — European Time Zones
Employment: Full-time

About the Role

We are looking for a Social Media Lead to own and grow CXM’s global social media presence across organic and paid channels. This is a hands-on, player-coach role combining strategy, execution, performance optimisation, community management, and team leadership.

You will play a key role in consolidating CXM’s regional social presence, improving performance across markets, and building a consistent, engaging global brand presence.

Key Objectives

• Consolidate all regional Facebook pages into a single global page within the first 90 days, with no loss of existing followers.

• Deliver agreed ROAS targets across paid social campaigns by the end of Q4.

• Drive quarter-on-quarter improvement in reach, engagement, follower growth, and CTR.

• Establish a consistent monthly social media performance reporting and optimisation rhythm.

• Launch a follower-exclusive content and promotions programme within the first six months.

• Build scalable processes and, over time, support and lead local social media managers.

Key ResponsibilitiesStrategy & Planning

• Develop and execute CXM’s global social media strategy in line with wider marketing objectives.

• Build and manage content calendars across campaigns, promotions, company updates, and market opportunities.

Content & Community

• Identify emerging platform, audience, and content trends.

• Coordinate, schedule, and publish content across relevant social platforms.

• Maintain consistency in brand identity, tone of voice, messaging, and positioning.

• Manage comments, direct messages, and community interactions professionally and promptly.

• Monitor sentiment and elevate customer issues or recurring concerns to the appropriate teams.

Paid Social

• Plan, launch, manage, and optimise paid social campaigns, particularly across Meta.

• Manage budgets across markets and campaign objectives.

• Test and optimise audiences, creatives, placements, and messaging.

• Improve campaign performance across reach, traffic, engagement, conversions, and cost efficiency.

Analytics & Reporting

• Track and analyse organic and paid social performance.

• Produce regular performance reports with clear insights and recommendations.

• Turn data into actionable optimisation decisions.

Cross-Functional Collaboration

• Work closely with design, content, regional marketing, CXM Support, compliance, and other internal teams.

Team Leadership

• Support product launches, promotions, events, partnerships, and wider marketing campaigns through social media.

• Provide direction and support to local social media managers as the team develops.

• Establish standards, processes, and best practices across markets.

• Remain hands-on while coaching and developing the wider social team.

What We Offer

• Comfortable working independently in a fully remote environment.

• The opportunity to own and shape CXM’s global social media function.

• A genuinely remote role with flexibility across European time zones.

• The chance to consolidate and build a global social operation from the ground up.

• A strong, experienced team and supportive leadership environment.

• Competitive base salary plus a performance-based bonus linked to social KPIs and campaign results.

Recruitment Process

Stage 1: HR screening interview
Stage 2: Interview with the CMO, potentially including the CEO