Global Social Media Lead (Remote)

CXM Direct LLC; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

CXM Direct LLC is seeking a Social Media Lead to own and scale the company’s global social presence across organic and paid channels. This hands-on, player-coach role combines strategy, execution, and performance optimisation while guiding a distributed team.

You’ll consolidate regional efforts, drive ROAS targets, and build scalable processes for ongoing social excellence in a fully remote setup across European time zones.

Qualifications

• Proven experience managing social media for a global or multi-market brand.
• Strong hands-on experience with paid social, particularly Meta Ads.
• Strong understanding of organic social, content strategy, and community management.
• Demonstrable ability to analyse social performance and optimise based on data.
• Experience managing budgets, campaigns, audiences, and creative testing.
• Strong brand, content, and copy judgement.
• Excellent stakeholder and cross-functional communication skills.
• Experience working in regulated industries such as fintech, crypto, or financial services is advantageous.
• Experience managing or mentoring social media teams is a plus.
• Comfortable working independently in a fully remote environment.

Responsibilities

• Develop and execute CXM’s global social media strategy in line with wider marketing objectives.
• Build content calendars across campaigns, promotions, company updates, and market opportunities.
• Coordinate, schedule, and publish content across relevant social platforms.
• Maintain brand identity, tone, messaging, and positioning.
• Manage comments, direct messages, and community interactions professionally.
• Monitor sentiment and escalate customer issues to relevant teams.
• Plan, launch, manage, and optimise paid social campaigns, particularly across Meta.
• Manage budgets across markets and campaign objectives.
• Test and optimise audiences, creatives, placements, and messaging.
• Improve campaign performance across reach, traffic, engagement, conversions, and cost efficiency.
• Track and analyse organic and paid social performance.
• Produce regular performance reports with insights and recommendations.
• Turn data into actionable optimisation decisions.
• Monitor competitor activity and platform developments.
• Work with design, content, regional marketing, CXM Support, compliance, and other teams.
• Support product launches, promotions, events, partnerships, and wider marketing campaigns.

Skills

Global social media

Paid social

Brand & copy judgment

Stakeholder comms

Team mentoring

Tools

Meta Ads

Job description

CXM Direct LLC is seeking a Social Media Lead to own and scale the company’s global social presence across organic and paid channels. This hands-on, player-coach role combines strategy, execution, and performance optimisation while guiding a distributed team.

You’ll consolidate regional efforts, drive ROAS targets, and build scalable processes for ongoing social excellence in a fully remote setup across European time zones.