Social Media Lead

Bitpanda; United States; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid working model

Stock option plan

OpenUP coaching support

3 additional days off per year

Udemy courses access

Partner discounts

New parent leave

Free onsite dining

Tenure rewards

Bitpanda merchandise

Team events

Job summary

Bitpanda is seeking a Social Media Lead to define and grow our social presence across X, Instagram and TikTok. You will own strategy, lead the Social team and external partners, and shape content that resonates with a diverse audience while safeguarding the brand voice.

You will work in a hybrid setup, collaborating with Brand Direction and Community teams to drive meaningful engagement and measurable growth across our social channels.

Qualifications

• Experience building organic social for a fintech, crypto, or consumer brand.
• Ability to manage or co-lead an agency and deliver quality results.

Responsibilities

• Own and evolve the social strategy for Bitpanda across X, Instagram and TikTok.
• Lead the Social team and interim agency to build a strong, in-house setup.
• Measure engagement, growth, and registrations, and align content with strategy.

Job description

Who we are

We simplify wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, we re here to help people trust themselves enough to build their financial freedom - for now and the future. Our user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks*, precious metals and commodities* they want - with any sized budget, 24/7. Our global team works across different cultures and time zones, bringing our products to more than 7 million customers, making us one of Europe s safest and most secure platforms that powers modern investing. Headquartered in Austria but operating across Europe, our products are built by fast-moving, talented, "roll-up-your-sleeves-and-make-it-happen" kind of people. It s these diverse perspectives and innovative minds operating as ONE TEAM that keep Bitpanda at the cutting edge of our industry. So if you re someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry-changing team. Let s go!

Your mission

Give Bitpanda a voice on social and build the team behind it. You will set the strategy for X, Instagram and TikTok, own how we sound and decide how the channel is run: You ll inherit an established interim agency setup, work closely with Brand & Creative Direction, and lead the development of a strong, independent in-house Social team. Social at Bitpanda has been reactive; your job is to make it a channel that grows attention, trust and customers.

What you'll do

Own and continuously evolve our existing social strategy, channel priorities and growth targets, translating our established brand voice into relevant, social-native content across X, Instagram and TikTok. Lead the Social team and interim agency, ensuring clear ownership, high-quality execution and a smooth transition towards a strong, independent in-house setup. Drive creative excellence and organic growth, developing engaging, culturally relevant content and formats that spark conversations, reach new audiences and strengthen community engagement. Own editorial planning and stakeholder prioritization, ensuring the existing intake process and channel framework are consistently applied, with content decisions driven by strategic relevance and performance. Measure and optimize what matters, from engagement quality and audience growth to registrations and funded accounts where attributable, while working closely with our Head of Community on listening, escalation and community development.

Who you are

You built, or were second in command on, organic social for a European consumer fintech, crypto or consumer brand, with a small team and measurable channel growth. You have strong creative judgment and experience developing social-native content within an established brand identity and tone of voice. You have managed an agency and know how to get quality out of one. You are hands-on: you can brief, edit, publish and respond, and you still do. You have worked in a regulated or trust-sensitive category and are comfortable with the constraints that brings.

What s in it for you

• Flexibility to work where you thrive - Enjoy the freedom of our Hybrid working model, combining onsite collaboration and remote work, with an additional 25 days per year to work from a city or country of your choice.
• Reward for your impact - Receive a competitive total compensation package aligned with Bitpanda s pay-for-impact policy, including participation in our stock option plan.
• Support for your mental wellbeing - Access confidential coaching, counselling, and mental health resources whenever you need them through OpenUP.
• Time to recharge - On top of your standard annual leave, prioritise your wellbeing in 2027 with 3 additional days of paid time off to rest, reset, and recharge, available once you ve been with us for 6 months.
• Continuous learning and growth - Grow your skills and stay ahead in your career with unlimited access to Udemy s library of online courses at your own pace.
• Exclusive perks and rewards - Enjoy discounts, rewards, and perks from partners worldwide across lifestyle, wellness, tech, and travel.
• Support during life milestones - Take advantage of up to 8 additional weeks of gender-neutral new parent leave to welcome and bond with your new addition to the family.
• Fuel and focus on-site - Pandas in Vienna, Bucharest, Barcelona, and Berlin can enjoy free onsite dining, with freshly prepared lunches and snacks to keep you fueled and focused all day long.
• Recognition for your contributions - Celebrate milestones and achievements with recognition and rewards for your Tenure at Bitpanda.
• Show your Bitpanda pride - Access exclusive Bitpanda-branded merchandise and gear to represent.
• Connect and celebrate with your team - Join unforgettable company events, from our Winter Party in Vienna to gatherings worldwide, fostering fun, connection, and cel