Senior Performance Marketing Specialist

Bitpanda; United States; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Stock option plan

OpenUP mental health resources

Extra 3 days PTO after 6 months

Udemy courses access

Company events

Merchandise

Parental leave

Onsite dining

Job summary

Bitpanda is seeking a senior growth marketer to own daily operations of Meta, TikTok, and Google campaigns across European markets. You will run creative tests with the in-house Studio, and execute incrementality and geo-lift experiments to improve CAC and payback.

You will collaborate with Growth Analytics and MarTech to ensure accurate tracking and attribution, turning insights into the next experiment and driving scalable growth.

Qualifications

• Experience running paid social and app campaigns at >€1m per month in-house.
• Experience with incrementality or geo-lift tests and interpreting results.
• Ability to judge performance by CAC, payback and customer quality rather than platform metrics.
• Experience briefing and coordinating with a Creative Studio or creative team.

Responsibilities

• Build, launch and optimize campaigns across paid social, app and search (Meta, TikTok, Google).
• Run structured creative and landing-page tests with clear hypotheses.
• Design and run incrementality and geo-lift tests; read results by cohort and customer quality.
• Collaborate with Growth Analytics and MarTech to ensure tracking and attribution are correct.
• Report performance in CAC/payback framework and translate learnings into the next experiment.

Skills

Meta ads

TikTok ads

Google ads

CAC analysis

Job description

Who we are

We simplify wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, we re here to help people trust themselves enough to build their financial freedom - for now and the future. Our user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks*, precious metals and commodities* they want - with any sized budget, 24/7. Our global team works across different cultures and time zones, bringing our products to more than 7 million customers, making us one of Europe s safest and most secure platforms that powers modern investing. Headquartered in Austria but operating across Europe, our products are built by fast-moving, talented, "roll‑up‑your‑sleeves‑and‑make‑it‑happen" kind of people. It s these diverse perspectives and innovative minds operating as ONE TEAM that keep Bitpanda at the cutting edge of our industry. So if you re someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry‑changing team. Let s go!

Your mission

Run Bitpanda s paid acquisition hands‑on and make experimentation the way we work. You will own the daily operation of our Meta, TikTok and Google campaigns across European markets, run a weekly creative‑testing cadence with our in‑house Studio, and prove what works with incrementality tests rather than platform dashboards. You join a performance team that has just restarted with a clear mandate and a measurement framework built on CAC and payback.

What you ll do

Build, launch and optimise campaigns across paid social, app and search: account structure, bidding, audiences, pacing and budgets. Run structured creative and landing‑page tests with clear hypotheses, together with the Creative Studio. Design and run incrementality and geo‑lift tests; read results by cohort and customer quality. Work with Growth Analytics and our MarTech Engineer to keep tracking and attribution right. Report performance in our CAC and payback framework and turn learnings into the next experiment.

Who you are

You have personally run paid social and app campaigns at more than €1m a month, in‑house. You have run incrementality or geo‑lift tests and can say what they changed. You judge performance by CAC, payback and customer quality, not by platform‑reported conversions. You have run a creative‑testing cadence with a creative team and know how to brief for it. Fintech, trading or gaming experience is a strong plus; hands‑on depth is the bar.

What s in it for you

• Flexibility to work where you thrive - Enjoy the freedom of our Hybrid working model, combining onsite collaboration and remote work, with an additional 25 days per year to work from a city or country of your choice.
• Reward for your impact - Receive a competitive total compensation package aligned with Bitpanda s pay‑for‑impact policy, including participation in our stock option plan.
• Support for your mental wellbeing - Access confidential coaching, counselling, and mental health resources whenever you need them through OpenUP.
• Time to recharge - On top of your standard annual leave, prioritise your wellbeing in 2027 with 3 additional days of paid time off to rest, reset, and recharge, available once you ve been with us for 6 months.
• Continuous learning and growth - Grow your skills and stay ahead in your career with unlimited access to Udemy s library of online courses at your own pace.
• Exclusive perks and rewards - Enjoy discounts, rewards, and perks from partners worldwide across lifestyle, wellness, tech, and travel.
• Support during life milestones - Take advantage of up to 8 additional weeks of gender‑neutral new parent leave to welcome and bond with your new addition to the family.
• Fuel and focus on‑site - Pandas in Vienna, Bucharest, Barcelona, and Berlin can enjoy free onsite dining, with freshly prepared lunches and snacks to keep you fueled and focused all day long.
• Recognition for your contributions - Celebrate milestones and achievements with recognition and rewards for your Tenure at Bitpanda.
• Show your Bitpanda pride - Access exclusive Bitpanda‑branded merchandise and gear to represent.
• Connect and celebrate with your team - Join unforgettable company events, from our Winter Party in Vienna to gatherings worldwide, fostering fun, connection, and celebration ....and even more location‑specific benefits designed to make life at Bitpanda even more rewarding wherever you are.

Bitpanda is committed to fostering a fair and equal environment based on trust and mutual respect. We believe that a diverse and inclusive workplace is paramount to our success and we are committed to building a team that represents a wide variety of backgrounds, perspectives, and skills.

* These benefits may be adjusted