Social Media & Influencer Marketing Manager

TOPIX Skin Health; New York (NY); On-site; USD 200,000 - 230,000; Full time

Job summary

TOPIX Skin Health is seeking a Social Media & Influencer Marketing Manager to spearhead social media and influencer strategies for its brands, DERMA E and thinksun. The successful candidate will leverage their creativity and influencer network to enhance brand visibility and engagement across various platforms, focusing on the beauty and skincare markets.

Benefits

Medical insurance

Vision insurance

401(k)

Qualifications

• 4+ years of experience in social media and influencer marketing, preferably in beauty/skincare.
• Strong understanding of platform-specific trends and analytics tools.
• Established network of influencer contacts in the beauty/skincare space.

Responsibilities

• Develop and manage social media strategies for DERMA E and thinksun.
• Manage influencer partnerships and content creation.
• Foster community engagement and monitor customer sentiment.

Skills

Social Media Management

Influencer Marketing

Creative Thinking

Analytics

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Hootsuite

Google Analytics

Sprout Social

Job description

Social Media & Influencer Marketing Manager

Social Media & Influencer Marketing Manager

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*Must Live in the New York Tri-State Area*

States: New York, New Jersey, Connecticut

Social Media & Influencer Marketing Manager

Job Summary:

Topix Skin Health is seeking a dynamic and creative Social Media & Influencer Marketing Manager to lead the social media strategy and influencer marketing efforts for our DERMA E and thinksun brands. The ideal candidate will have a passion for beauty and skincare, a deep understanding of social media trends, and a proven track record of building brand awareness through influencer partnerships and innovative digital marketing campaigns.

Key Responsibilities:

1. Social Media Management:

• In conjunction with the Sr. Manager:

o develop, implement, and manage social media strategies across multiple platforms (Instagram, TikTok, YouTube, Facebook, Pinterest, etc.) for DERMA E and thinksun.

o Create and curate engaging, on-brand content (posts, stories, videos, etc.) that resonates with the target audience and drives engagement.

• Manage the thinksun content calendars to ensure timely execution of campaigns, promotions, and product launches.
• Monitor, analyze, and report on key performance metrics (KPIs) for thinksun such as follower growth, engagement rates, website traffic, and conversions.
• Stay up-to-date with social media trends, platform changes, and industry best practices to ensure the company’s strategy remains cutting-edge.

2. Influencer Marketing & Partnerships:

• Manage box sends & gifting strategy for all influencers for DERMA E & thinksun
• Track KPIs and monitor social response for gifting/box sends
• Facilitate working with warehouse on timely send outs
• Collaborate with the creative team to develop visually compelling, high-quality content that aligns with brand aesthetics and messaging.
• Coordinate photo and video shoots for social media, ensuring all content highlights product features and skincare benefits.
• Develop social-first campaigns that drive awareness, education, and sales conversions.

4. Community Management & Engagement:

• Manage the community manager consultants to:

o Foster an engaged and loyal online community by responding to comments, messages, and mentions in a timely and personable manner.

o Monitor customer sentiment, feedback, and reviews on social media, providing insights to internal teams to improve the customer experience.

o Organize and manage online events, giveaways, and collaborations that generate excitement and increase brand visibility.

5. Cross-Functional Collaboration:

• Work closely with the marketing, e-commerce, and product teams to ensure social media strategies align with broader marketing initiatives.
• Collaborate with teams to integrate influencer and organic content into advertising campaigns.
• Support key retail partnerships by developing social media content and influencer activations that drive traffic and sales.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 4+ years of experience in social media and influencer marketing, preferably in the beauty or skincare industry.
• Strong understanding of the social media landscape, including platform-specific trends, best practices, and analytics tools.
• Proven experience managing multiple social media accounts and developing cross-platform strategies for different brands.
• Established network of influencer contacts in the beauty/skincare space.
• Creative mindset with the ability to think outside the box and adapt to changing trends quickly.
• Excellent communication, negotiation, and organizational skills. Self-starter, comfortable in an evolving, fast-paced office environment
• Experience using social media management tools (e.g., Hootsuite, Later) and analytics platforms (e.g., Google Analytics, Sprout Social).
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Customer Service

• Industries

  Personal Care Product Manufacturing

Referrals increase your chances of interviewing at TOPIX Skin Health by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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Expression of Interest: Social Media Manager

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