Senior Social Media Manager, Developer Go-to-Market Program Manager, Cloud Marketing

Google; New York (NY); On-site; USD 165,000 - 245,000; Full time

Job summary

An established industry player is seeking a Senior Social Media Manager to lead innovative marketing strategies. In this pivotal role, you will launch developer-focused products while engaging with the community and influencers to foster authentic conversations. Collaborating across teams, you will shape the product's journey from strategy to execution, ensuring that the technology resonates with users. If you are passionate about driving impactful social media initiatives and thrive in a dynamic environment, this opportunity is perfect for you. Join a company where creativity meets technology, and make a significant impact on the global developer community.

Benefits

Bonus

Equity

Comprehensive Benefits

Qualifications

• 9+ years of marketing experience across various fields.
• 5+ years of experience in social media strategy development.

Responsibilities

• Launch developer-focused products and features in a social-first way.
• Develop content that drives engagement on social platforms.

Skills

Social Media Strategy

Influencing Stakeholders

Cross-functional Project Management

Community Engagement

Content Creation

Education

Bachelor's degree

Tools

Sprinklr

Business Manager

YouTube Studio

Job description

Senior Social Media Manager, Developer Go-to-Market Program Manager, Cloud Marketing

Company: Google

Location: San Francisco, CA, USA; New York, NY, USA; Seattle, WA, USA

Advanced

Experience owning outcomes and decision making, solving ambiguous problems and influencing stakeholders; deep expertise in domain.

Minimum Qualifications:

• Bachelor's degree or equivalent practical experience.
• 9 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• 5 years of experience developing and driving Social Media strategies.
• Experience managing cross-functional or cross-team projects.
• Experience working with Developer communities (i.e. active participant, influencer, and launching Go-to-market (GTM) programs).

Preferred Qualifications:

• Experience driving earned conversation on social media and in Public Relations (PR).
• Experience of how to use and implement social listening at the strategy and operational level.
• Experience driving bold consumer-facing social marketing programs and earned conversations.
• Experience with social media content publishing and reporting tools like Sprinklr, Business Manager, YouTube Studio, other Native channel platform tools, etc.
• Experience in being an influencer, building a fanbase for your own brand.
• Experience in building software/apps or developer skills.

About the Job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

In this role, you will launch developer-focused products, features and updates in a social-first way. This includes engaging the community, working with influencers, and representing their voice back to Google. You will work collaboratively across Google to build a program around them, bring them into the product launches, inspire positive conversations on channels and engage them in an active, organic and authentic way.

You will be responsible for reaching developers globally through social platforms and driving healthy engagement. You will have to play many roles like product marketer, and creative and talent manager. You will work with the Cloud team’s developer program, product and marketing leaders. You will also partner with Deepmind, other developer marketing teams, Developer Relations and Artificial Intelligence (AI) Teams at Google.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $165,000-$245,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Launch cloud developer focused products, features and updates in a social-first way.
• Develop editorial content and calendars that drive engagement and sharing on social platforms.
• Be a part of the developer ecosystem, attend and host events on the ground, engage in live online discussions, nurture executive google leaders to engage with the audience and drive towards the right level of conversations online with the help of this community.
• Oversee content reporting, and optimize future content based on performance.
• Build content programs that drive social conversation, as part of an in between product announcements.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.