Senior Manager, Social Media & Digital Marketing

White & Case LLP; New York (NY); On-site; USD 150,000 - 242,000; Full time

Job summary

A leading global law firm is seeking a Senior Manager, Social Media & Digital Marketing to enhance its digital and social media strategies. You will collaborate within an integrated marketing team to elevate the firm's profile and drive growth, utilizing innovative campaigns and data-driven insights.

Benefits

Medical, dental, and vision insurance

Life and disability coverage

401(k) retirement savings

Paid vacation time

Parental leave

Performance bonus eligibility

Qualifications

• At least seven (7) years of professional experience in digital marketing and social media strategy.
• Proven success developing integrated marketing campaigns that drive business results.
• High attention to detail, with a strategic mindset and collaborative spirit.

Responsibilities

• Shape and evolve social media strategy to support visibility and engagement.
• Develop social-first campaigns to support brand and practice-level storytelling.
• Partner with teams to optimize the Firm's website for a user-friendly experience.

Skills

Communication

Social Media Strategy

Digital Marketing

Data Analysis

Campaign Development

Education

Bachelor’s degree in marketing, communications, or related field

MA, JD, or MBA

Tools

Hootsuite

TalkWalker

Canva

Job description

Job Description - Senior Manager, Social Media & Digital Marketing (250000OS)

Senior Manager, Social Media & Digital Marketing

Firm Summary

White & Case is an elite global law firm serving leading companies, financial institutions and governments worldwide. Our long history as an international firm means we are perfectly placed to help our clients resolve their most complex legal challenges wherever they may be.

With lawyers operating from more than 40 locations, working in virtually every country of the world, we have invested heavily in building a high-quality full-service practice competing at the top of the market. We are distinguished by our on-the-ground presence in the world’s key financial markets and our strengths in handling complex cross-border work.

It is not just about our global network of offices and shared service centers; it’s the global interconnectedness of the Firm that our people, and our clients, value most. We work well together across geographic and practice boundaries. It is one of the reasons we attract and retain cross-border work.

Our lawyers are globally minded, enterprising, collaborative and committed to excellence. Our people represent 90 nationalities and speak 80 languages.

Position Summary

We are seeking an experienced and creative Senior Manager, Social Media & Digital Marketing to join our newly formed Integrated Marketing team within the Marketing & Business Development function. The Integrated Marketing team plays a central role in delivering a modern, brand-led marketing strategy aimed at raising the profile of the Firm and supporting its growth ambitions. Under the leadership of a new Chief Marketing Officer, the wider Marketing & BD function at White & Case values team members who bring a broad range of experience and expertise, both from within and outside the legal industry. The team’s collective objectives are to support the Firm’s business goals, promote its global brand, and create a cohesive and compelling narrative that resonates with clients, prospects, and employees alike.

This role offers a unique opportunity to help shape the digital voice and presence of a globally respected law firm. The individual will help lead the evolution of our social media strategy across all audiences; amplify the digital profiles of key Firm executives; and play a pivotal role in optimizing the user journey across our website and digital channels.

Duties and Accountabilities 1

Social Media & Executive Communications

• Shape and evolve White & Case’s global social media strategy across corporate andleadership channels to support visibility, engagement, and business objectives.
• Identify robust audience segments including clients, prospects, recruits, and other influencers of legal buying decisions and reputation
• Develop social-first campaigns that support storytelling at both the brand-level and practice-
  level (i.e. M&A, debt finance, litigation, etc.)
• Leverage social media best practices and trends to help drive modernization and innovation.
• Partner cross-functionally to manage and grow the social media presence of select leaders, assisting with copywriting, content development, and performance metrics.
• Educate internal stakeholders on best-in-class social media use, providing guidance andrecommendations rooted in data.
• Optimize management and effectiveness of Employee Advocacy program as a channel forbuilding client relationships and bolstering the Firm’s reputation.
• Explore and expand recruitment marketing efforts through new and existing platforms (i.e.Instagram, YouTube Shorts, Reddit, etc.)
• Monitor platform KPIs, track performance trends, and deliver insights and optimizationsaligned to business goals.
• Utilize tools such as Hootsuite, TalkWalker, and/or Canva to improve campaign workflow,monitor conversation, scale creative, and boost efficiency.

Digital Marketing

• Partner with cross-functional team to shape the strategy and content delivery of the Firm’swebsite to ensure a user-friendly and impactful online presence for clients and other
  audiences.
• Implement a data-driven digital strategy to increase qualified leads from owned and paidchannels, passed to business development teams.
• Advance the Firm’s SEO program and digital funnel performance to improve visibility andconversion rates.
• Stay ahead of trends in digital innovation, user behavior, and legal/professional servicesmarketing.
• Support global recruitment marketing strategies for entry-level and lateral hires, and businessservices professionals across digital properties.

Qualifications

• Bachelor’s degree in marketing, communications, or related field; MA, JD, or MBA a plus
• At least seven (7) years of professional experience in digital marketing and social media strategy (B2B/professional services preferred)
• Fluency in institutional audiences of importance, ranging from clients, recruits, media and other stakeholders
• Proven success developing integrated marketing campaigns that drive business results and brand equity
• Deep knowledge of global social platforms, trends, and audience behaviors – across LinkedIn, Instagram, YouTube, X/Twitter, Reddit and emerging platforms
• Outstanding written and verbal communication skills, with a strong editorial sense and attention to tone
• High attention to detail, with a strategic mindset and collaborative spirit

Location and Reporting

• This role is based in our New York office.
• This role reports to the Director, Integrated Marketing.

Equal Opportunities

White & Case is an Equal Employment Opportunity (EEO) employer and is committed to creating a fair workplace. It is our Firm’s policy to recruit, employ, train, compensate and promote without regard to race, color, religion, creed, national origin, age, gender, sexual orientation, marital status, military or veteran status, disability, genetic information, or any other category protected by applicable law.

Applicants who are interested in applying for a position and require an accommodation during the process should contact [e-mail]

Notice to Recruitment Agencies

Our internal Recruitment team are responsible for all end-to-end lateral recruitment processes. All agencies must sign White & Case terms of business, which are office specific. Candidates submitted by an agency without terms of business agreed with the appropriate office, and/or outside of our online application tracking system, will not be considered a formal introduction. Any applications and CVs sent directly to White & Case Partners and employees will not be accepted as formal introductions. If you have any questions, please contact the Americas Lateral Recruitment team.

Benefits at White & Case

White & Case LLP offers a comprehensive suite of benefit programs to all eligible employees, including medical, dental, and vision insurance, life and disability coverage, 401(k) retirement savings, vacation time, and leave programs (including parental leave). Exempt roles are also performance bonus eligible.

The Firm may modify and amend this job description at any time at its sole discretion. Nothing herein creates a contract of employment or otherwise modifies the at-will nature of employment.

1 The above is a general description of the essential duties associated with this position and does not represent an exhaustive or comprehensive list of all duties.

Primary Location

Primary Location

: United States-New York

Expected Workplace : Onsite

Job Posting

Salary range for New York market: 150,000 - 241,200 US Dollars (USD) Yearly

Salary range in other markets will vary

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