Social Media Growth Manager, Entertainment Experiences

Niceboard; Burbank (CA); Sur place; USD 72 000 - 134 000; Plein temps

Résumé du poste

Warner Bros. Discovery is seeking a commercially focused Manager, Social Media to lead strategy and execution for the Americas portfolio including Studio Tour Hollywood and related experiences.

You will drive social initiatives across Meta, TikTok, YouTube, Pinterest and emerging platforms, building a cohesive portfolio approach. The role requires leadership, editorial judgment and a focus on measurable business outcomes.

Qualifications

• 5–8 years of solid experience in social media, content strategy or integrated marketing.
• Demonstrated success growing reach, engagement and audiences across multiple platforms.
• Strong understanding of short-form and long-form video, creator and influencer programs.

Responsabilités

• Lead the social strategy across the Americas portfolio to build awareness, engagement and conversion.
• Translate business objectives and audience insights into clear social objectives and content pillars.
• Develop distinct social approaches for different experiences and audiences with shared standards and playbooks.
• Connect social storytelling to commercial priorities including ticket sales, retail and experiences.
• Build annual, seasonal and launch-specific social plans balancing long-range planning with timely moments.
• Own the integrated social editorial calendar and day-to-day publishing rhythm across experiences.
• Develop platform-native approaches and emphasize short-form video, entertainment and participation.
• Lead day-to-day social agency relationship, briefs, priorities, budgets and approvals.
• Establish social listening practices to monitor sentiment, trends and opportunities.
• Provide actionable recommendations for content, campaigns and guest experience.

Connaissances

Social strategy

Platform knowledge

Content creation

Agency management

Project management

Data analytics

Description du poste

Warner Bros. Discovery is seeking a commercially focused Manager, Social Media to lead strategy and execution for the Americas portfolio including Studio Tour Hollywood and related experiences.

You will drive social initiatives across Meta, TikTok, YouTube, Pinterest and emerging platforms, building a cohesive portfolio approach. The role requires leadership, editorial judgment and a focus on measurable business outcomes.