Social Media Growth Lead — Software Product

Hercules; United States; Hybrid; USD 100,000 - 250,000; Full time

Benefits offered by this job

Health benefits

Unlimited AI budget

Flexible vacation

Free meals

Career growth

Job summary

Hercules is seeking a Social Media Manager to own our presence across X, LinkedIn, and Instagram. This role focuses on growing organic channels for a software product and driving engagement that converts to sales or support.

You will lead content creation, editorial voice, and use AI workflows for ideation, drafting, editing, and analysis. In-office preferred with US-friendly remote options for exceptional candidates.

Qualifications

• Proven track record growing organic social for a software product.
• Excellent writing and editorial judgment (hooks, clarity, voice, pacing).
• Strong creative direction for short-form video (scripting, structure, creator guidance).
• Comfort with analytics (what moved, why it moved, and what to do next).
• Strong AI workflows for ideation, drafting, editing, repurposing, and performance analysis.

Responsibilities

• Channels: You will manage our X, LinkedIn, and Instagram accounts.
• Content creation: You will create compelling content that converts and grows Hercules' brand
• Account management: You will engage with customers and prospective customers and direct them to sales or support as needed

Skills

Organic social growth

Editing and writing

Video direction

Analytics

AI workflows

Job description

Hercules is seeking a Social Media Manager to own our presence across X, LinkedIn, and Instagram. This role focuses on growing organic channels for a software product and driving engagement that converts to sales or support.

You will lead content creation, editorial voice, and use AI workflows for ideation, drafting, editing, and analysis. In-office preferred with US-friendly remote options for exceptional candidates.