Strategic Social Media Manager - News & Tech Growth

Sightline Media Group; Washington; On-site; USD 80,000 - 100,000; Full time

Job summary

Sightline Media Group and Sunset Publishing are seeking a creative, strategic Social Media Manager to lead and elevate their combined social presence across X, LinkedIn, Facebook, Instagram, YouTube, TikTok, and emerging channels. The role requires building a cohesive content strategy and coordinating with editorial, video, marketing, and product teams.

The ideal candidate has a proven track record of growing audiences and engagement in a fast-paced media environment, with strong writing and

Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
• 3–5 years of professional social media management experience, preferably in a news organization or complex business/tech-focused media environment.
• Demonstrated success in implementing strategies that drive growth and engagement across multiple platforms.

Responsibilities

• Develop, implement, and maintain a cohesive social media strategy for Sightline Media Group and Sunset Publishing across major platforms.
• Lead and grow official accounts (X, LinkedIn, Facebook, Instagram, YouTube, TikTok) including content calendars and paid campaigns.
• Track performance, optimize content, and engage with audiences to build a healthy online community.

Skills

Social media strategy

Content creation

Analytics & reporting

Community management

Cross-brand collaboration

Education

Bachelor’s degree in Communications, Marketing, Journalism, or related field

Tools

Sprout Social

Hootsuite

CrowdTangle

Native platform analytics

Adobe Premiere

Final Cut Pro

Canva

Adobe Photoshop

Job description

Sightline Media Group and Sunset Publishing are seeking a creative, strategic Social Media Manager to lead and elevate their combined social presence across X, LinkedIn, Facebook, Instagram, YouTube, TikTok, and emerging channels. The role requires building a cohesive content strategy and coordinating with editorial, video, marketing, and product teams.

The ideal candidate has a proven track record of growing audiences and engagement in a fast-paced media environment, with strong writing and