Social Media Executive

TAD International Business Services; Newtown (CT); On-site; USD 50,000 - 70,000; Full time

Job summary

TAD International Business Services is seeking a Social Media Executive in Newtown, Connecticut. The ideal candidate will develop and execute social media strategies, create engaging content, and manage profiles across various platforms. Required qualifications include a degree in Marketing or Communications and proficiency in social media tools. Successful candidates will demonstrate strong organizational and communication skills. Join us in enhancing our social media presence and engaging with our audience effectively.

Qualifications

• In-depth knowledge of various social media platforms and best practices.
• Proficiency with social media management and analytics tools.
• Flexibility to adapt to changing social media landscape.
• Strong copywriting and editing skills, attention to detail.
• Strong organizational and time management skills.

Responsibilities

• Develop and execute a comprehensive social media strategy.
• Create and curate engaging content for social media platforms.
• Manage and maintain the organization’s social media profiles.
• Plan and schedule social media posts and campaigns.
• Interact with followers and foster positive interactions.

Skills

Social media management

Communication

Copywriting

Creative thinking

Organizational skills

Education

Degree in Marketing, Communications, or related field

Tools

Social media analytics tools

Job description

We are looking for Social Media Executive for Newtown Location

• Academic Qualification: Graduation
• Work Experience: 4 years
• Working Days: Monday – Saturday

Roles and Responsibilities:

• Develop and execute a comprehensive social media strategy that aligns with the organization’s marketing goals and brand identity.
• Create and curate high-quality, engaging content (text, images, videos, and graphics) for various social media platforms, ensuring it resonates with the target audience.
• Manage and maintain the organization’s social media profiles and presence on platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.
• Plan and schedule social media posts and campaigns, including paid promotions, and monitor posting consistency.
• Interact with followers, respond to comments and messages, and build a strong community by fostering positive interactions and conversations.
• Create and manage paid advertising campaigns on platforms like Facebook Ads, Instagram Ads, and LinkedIn Ads to increase reach and conversions.
• Monitor social media trends, tools, applications, and best practices, and apply that knowledge to increase the organization’s social media presence.
• Track and analyze key performance indicators (KPIs) to measure the success of social media campaigns and provide regular reports to management.
• Collaborate with other departments (e.g., marketing, PR, and customer service) to ensure brand consistency and leverage social media for broader organizational goals.
• Stay up to date with changes in all social platforms to ensure maximum effectiveness.

Desired Candidates:

• In-depth knowledge of various social media platforms and their best practices.
• Proficiency with social media management and analytics tools.
• Flexibility to adapt to the ever-changing social media landscape.
• Strong copywriting and editing skills, with attention to detail.
• Creative thinking and ability to generate innovative ideas for content and campaigns.
• Strong organizational and time management skills, with the ability to handle multiple projects simultaneously.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• A degree in Marketing, Communications, or a related field is preferred