Social Media & Events Coordinator-Hospitality

New Land Enterprises; Milwaukee (WI); On-site; USD 42,000 - 58,000; Full time

Benefits offered by this job

Health Insurance

PTO 1 week

401K Matching

Employee Discounts on Housing

Cell Phone Reimbursement

Job summary

New Land Enterprises, Milwaukee, seeks a Social Media & Event Coordinator to attract and engage our audience, manage reputation, and create unique customer experiences across all New Land Hospitality locations. You will oversee editorial calendars, craft brand stories, manage reviews, plan events, and coordinate vendor partnerships while supporting campaigns with data-driven insights.

This is a full-time role with an average of 30 hours/week, including some nights and weekends to capture peak

Qualifications

• 3–5+ years in social media marketing and event coordination.
• Excellent writing, communication, and customer service skills.
• Proficiency in graphic design and photo/video editing; understanding of social analytics.
• Strong organizational, leadership, and project management abilities.
• Willingness to work nights and weekends for peak content.

Responsibilities

• Create and manage editorial calendars for social channels.
• Craft brand stories and publish engaging content across platforms.
• Grow followers and engagement for each property via multiple channels.
• Monitor online reputation and respond to reviews promptly.
• Coordinate events with vendors and onsite staff from start to finish.
• Design campaigns for events and marketing promotion with the team.

Skills

Social media marketing

Event coordination

Copywriting

Communication

Graphic design

Photo editing

Video editing

Analytics

Leadership

Project management

Tools

Adobe Creative Suite

Social media analytics tools

Job description

The Social Media & Event Coordinator is responsible for attracting and interacting with our target audience, managing our reputation, and creating one-of-a-kind customer experiences through social media coordination, event planning, programming, and communications across all New Land Hospitality locations. This position is considered full-time with an average of 30 hours/week spent primarily on admin and event duties, but some bartending may be required if the location needs assistance.

Responsibilities

Social Media Coordination

• Create and coordinate editorial calendars
• Use social media channels to craft brand stories; generate, edit, and publish engaging content
• Build social media followers and engagement on applicable platforms for each property through multiple avenues including but not limited to: strategic community engagement, targeted paid social ads, influencer partnerships, community promotions and contests
• Manage online reputation by responding to online reviews on a variety of platforms in a timely fashion; solicit positive reviews from community members, customers, visitors, etc. based on each brand platform
• Manage Loyalty perks through POS platform, SMS marketing, or email marketing

Digital & Print Media

• With the support of the Marketing Team, create social tiles, flyers, infographics, table signs, menus
• Collaborate with supervisor and marketing team to establish marketing strategies that support profitability

Data Analysis

• Capture and analyze data; use insights to guide social media strategy
• Manage marketing spend and identify opportunities for cost optimization
• Analyze sales mix vs spend to determine sustainability and educate future marketing decisions

Event Coordination

• Develop and oversee daily, weekly, monthly, quarterly, and annual programming & events calendar
• Keep costs within the budget by recruiting sponsors and other funding
• Coordinate all applicable parties in the execution of each event, including onsite team and outside vendors, ensuring the entire event is set up for success from start to finish
• With the support of NLE Marketing Team, design marketing campaigns for each event, including but not limited to social media promotion, press, collaborations, digital & print media

Training & Leadership

• Train bartenders and 3rd party vendors on event standards and service standards
• Develop event briefs for the onsite team and provide training for all new hires
• Act as Manager on Duty when onsite

Qualifications

• 3-5+ years of proven experience in social media marketing and event coordination
• Excellent writing, communication, and customer service skills
• Proficiency in graphic design and photo/video editing; understanding of social media analytics and tools, digital marketing, and marketing channels
• Strong organizational, communication, analytical, leadership, and project management skills
• Ability to work the hours needed for each location; including some nights and weekends to capture content during peak hours

Benefits

• Health Insurance Reimbursement up to $100/mo
• 1 week of PTO (40 hours)
• 401K Matching up to 5%
• 10% Employee Discounts on Housing
• $35/mo Cell Phone Reimbursement
• Limited access to New Land Property Amenities