Social Media Editor

lumalabs-ai; Los Angeles (CA); On-site; USD 119,000 - 149,000; Full time

Job summary

Luma is seeking a visionary Social Media Editor to translate our multimodal AI breakthroughs into viral, culture-defining content. You will own the end-to-end creation and editing of short-form videos across X, TikTok, Instagram, and YouTube, collaborating with product and research teams.

A proven builder with a stunning portfolio, you thrive in ambiguity, crafting high-quality visuals in Premiere Pro, After Effects, CapCut, and you stay ahead of trends to grow a global creator community around

Qualifications

• A proven builder with a standout public portfolio and viral content track record.
• Hands-on expertise in video editing and motion design with strong visual taste.
• Deep understanding of short-form video platforms and engagement drivers.

Responsibilities

• Own end-to-end editing and execution of high-craft short-form video content across X, TikTok, Instagram, and YouTube.
• Produce a high volume of content (minimum 5 videos per week) focused on trend-driven concepts.
• Translate AI breakthroughs into engaging, visually stunning social assets.
• Collaborate with the Senior Social Media Strategist to turn vision into assets.
• Build and nurture a global creator community around Luma's mission.
• Monitor trends and feedback to keep Luma at the center of AI culture.

Skills

Video editing

Motion design

Premiere Pro

After Effects

CapCut

Social media editing

TikTok knowledge

Tools

Dream Machine

Midjourney

Runway

Job description

About Luma

Luma's mission is to build multimodal AI to expand human imagination and capabilities. We believe that multimodality is critical for intelligence. To go beyond language models and build more aware, capable and useful systems, the next step function change will come from vision. So we are working on training and scaling up multimodal foundation models for systems that can see and understand, show and explain, and eventually interact with our world to effect change.

Where You Come In

This is a rare, foundational opportunity to define the visual identity and social narrative of the next creative frontier. As our Social Media Editor, you will work directly with Brett Wietecha and our world-class research and product teams to translate Luma's cutting-edge multimodal AI models into magical, culture-defining social content. You will be the catalyst that transforms our technological breakthroughs into a global creative movement, capturing the imagination of millions of creators worldwide.

What You'll Do

This is not a maintenance role, but a 0-to-1 opportunity to build Luma's social engine from scratch:

• Own the end-to-end editing, concepting, and execution of high-craft, short-form video content across Luma's primary social channels (X, TikTok, Instagram, YouTube).
• Produce a high volume of content (minimum 5 videos per week) focused on fast-turnaround, trend-driven concepts that capture eyeballs.
• Translate complex research breakthroughs and model capabilities into highly engaging, visually stunning, and easily digestible social media assets.
• Collaborate closely with our Senior Social Media Strategist to turn vision and strategy into compelling visual assets.
• Build and nurture a highly engaged global community of creators, developers, and AI enthusiasts from the ground up.
• Monitor social trends, community feedback, and creative movements to keep Luma at the absolute center of the cultural conversation around AI.

Who You Are

• A proven "builder" with a stunning public portfolio that demonstrates impeccable aesthetic taste, a track record of creating viral content, and an obsession with detail.
• Hands-on expertise in video editing and motion design, with mastery of tools like Premiere Pro, After Effects, and CapCut.
• A deep, native understanding of short-form video platforms (TikTok, Reels, Shorts) and what drives engagement.
• High agency and the ability to thrive in ambiguity, taking complete ownership of projects end-to-end in a fast-paced, resource-constrained environment.
• A genuine passion for the creative potential of AI and a deep alignment with Luma's mission to expand human imagination.

What Sets You Apart (Bonus Points)

• Experience working natively with generative AI video, image, or audio tools (e.g., Dream Machine, Midjourney, Runway).
• An established personal social media presence or a history of building highly engaged organic communities from scratch.
• Experience at a product-led startup (e.g., Figma, Notion, Linear) or a top-tier creative software company.
• A non-traditional background (e.g., an artist, filmmaker, or designer who loves to build and experiment with new mediums).

Compensation

The base pay range for this role is $119,000 – $149,000 per year.