Social Media Director

Global Electronics Association; Washington; Hybrid; USD 122,000 - 149,000; Full time

Benefits offered by this job

Hybrid work environment

Competitive salary

Health benefits

Job summary

Global Electronics Association seeks a Social Media Director to lead a world‑class organic social presence across LinkedIn, YouTube, Instagram, X, and more. You will guide end‑to‑end social strategy, governance, and storytelling to advance our advocacy, technology, standards, and workforce priorities.

You will collaborate with Communications, Marketing, Government Relations, and regional teams to drive engagement, growth, and policy influence while maintaining compliant, accessible content

Qualifications

• 8+ years in social media or digital marketing with leadership of multi‑channel programs.
• Proven success building organic strategies that drive outcomes like reach and engagement.
• Fluent across LinkedIn, YouTube, X, Instagram, Facebook, Threads and listening platforms.
• Hands‑on experience scaling YouTube and mastering metadata and analytics.
• Strong editorial judgment to translate policy topics into social narratives.
• Advanced analytics literacy; GA4 familiarity helpful with marketing.
• Excellent written and verbal communication; comfortable presenting to executives.
• Bachelor’s degree or equivalent experience in related field.

Responsibilities

• Build and lead the global organic social strategy across major platforms.
• Define audiences, pillars, KPIs, and measurement framework; report insights.
• Develop an always‑on editorial calendar aligned to news, milestones, and events.
• Collaborate with teams on campaigns, site integrations, and GEO/SEO insights.
• Monitor platform changes and industry moments; forecast risks and opportunities.
• Enable employee advocacy via toolkits, guidelines, and training.
• Maintain compliant practices and data hygiene across regions.
• Ensure accessibility and brand compliance in all social content.

Skills

Leadership

Multi-channel

B2B experience

Analytics

Executive comms

Storytelling

Education

Bachelor’s degree in Communications/Marketing/Journalism/Public Affairs

Tools

Sprout

Sprinklr

Hootsuite

Brandwatch

Meltwater

GA4

YouTube Studio

Adobe/Canva

Job description

The Social Media Director will build and lead a world‑class organic social and digital presence for the Association – elevating our work in Advocacy, Technology, Standards, Workforce, Industry Intelligence, and engaging members, media, and policymakers globally. This role leads and is responsible for end‑to‑end organic social strategy and channel growth across LinkedIn, YouTube, Instagram, Facebook, X, Threads, and emerging platforms aligned to our mission. You will establish governance, define success metrics, and guide an integrated team to deliver social‑first storytelling to advance the electronics industry. This role reports to the Chief Communications Officer and collaborates closely with Communications, Marketing, Government Relations, and Regional communications, marketing, and social team members.

RESPONSIBILITIES

• Build and lead the global organic social strategy spanning primary platforms, executive social thought leadership, and employee advocacy. Includes oversight of daily operations for all current active and emerging platforms.
• Define channel purpose, target audiences, and editorial pillars. Define KPIs and a measurement framework that connects organic social to brand reputation, policy influence, audience growth, website referrals, event registrations, and member engagement. Provide regular reporting, analysis, and insights and recommendations to optimize performance.
• Develop an always‑on editorial calendar and craft content in sync with Association and industry news, advocacy milestones, intelligence and research reports, events, and member spotlights, ensuring complex industry and policy issues are engaging and tailored to audiences.
• Partner with internal teams on campaign alignment, website integrations, and GEO/SEO informed insights to supplement organic social.
• Monitor platform changes, cultural/industry moments, and peer benchmarks; forecast risks and opportunities with actionable recommendations.
• Enable employee advocacy via toolkits, guidelines, and training.
• Maintain compliant practices globally (disclosures, privacy, data hygiene, platform terms).
• Ensure content meets accessibility standards (accurate captions, alt text, color contrast, readable typography) and adheres to brand guidelines.

Qualifications

• 8+ years in social media, digital marketing, or brand communications with demonstrated leadership of multi‑channel organic programs; B2B, association, or advocacy experience preferred.
• Proven success building organic strategies that drive measurable outcomes (reputation, reach, engagement, web referrals, event registrations, grassroots actions).
• Deep fluency across LinkedIn, YouTube, X, Instagram, Facebook, Threads, and social listening/management platforms.
• Hands‑on experience scaling YouTube, including programming, retention tactics, metadata within YouTube Studio, and analytics.
• Strong creative judgment and editorial instincts; ability to translate technical/policy topics into compelling, on‑brand social‑first narratives.
• Advanced analytics literacy: KPI frameworks, dashboards, test‑and‑learn plans; GA4 familiarity preferred in partnership with Marketing.
• Exceptional written and verbal communication; comfort presenting to executives; strong project and stakeholder management.
• Bachelor’s degree in Communications, Marketing, Journalism, Public Affairs, or related field (or equivalent experience).
• Proficiency with tools such as Sprout/Sprinklr/Hootsuite, Brandwatch/Meltwater, GA4, YouTube Studio, and Adobe/Canva.

Global Electronics Association is an Equal Opportunity Employer offering a competitive salary and excellent employee benefits. The Association has a hybrid work environment. Position reports to the Washington D.C. office.

The pay range for this position is $135K+. The Global Electronics Association considers education, experience, internal equity, and other qualifying criteria to determine starting payrates. In addition to compensation benefits, and offers a variety of health and welfare benefits, based on eligibility, including job status/hours worked each week.

Global Electronics Association, formerly known as IPC, is the leading voice of the $6 trillion global electronics industry. Since 1957, we’ve supported the growth and success of more than 3,000 member companies across the electronics supply chain, from design and printed boards to advanced packaging, assembly, and testing.

As a member-driven organization, we deliver internationally recognized standards, trusted certification programs, workforce education, market intelligence, and public policy advocacy to strengthen and advance the global electronics ecosystem. Our mission is to enable better electronics for a better world through smarter collaboration, resilient supply chains, and shared innovation.

With global headquarters in Bannockburn, Illinois, Global Electronics Association has operations in Belgium, China, Germany, India, Japan, Korea, Malaysia, Mexico, Taiwan, and the United States and a presence across dozens more countries to support its members.