Social Media Director

Dalton; Jacksonville (FL); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Flex PTO

Dog-friendly office

Paid cell phone service

Phone discount

Parking subsidy

10 paid holidays + remote the week

401k with company match

Parental leave

HSA option

Life/AD&D & disability insurance

Collaborative work environment

Job summary

Dalton Agency is seeking a Social Media Director to set the strategic direction and oversee execution of social media initiatives across the agency’s client portfolio. You will mentor the social team and serve as the senior strategic lead on key accounts.

You will lead development of social strategies, guide content across channels and partner with other departments to ensure integrated marketing success. The role requires leadership, deep platform expertise and strong writing.

Qualifications

• Bachelor’s degree in communications or a related field.
• 7+ years of experience in a social media role, including team leadership and senior client relationships.
• Experience in agency or multi-client environments and integrated marketing campaigns is highly beneficial.

Responsibilities

• Set overarching social media strategy for client accounts, aligning with marketing, PR and business objectives.
• Oversee development, management and execution of content across channels with quality and consistency.
• Provide senior-level oversight of social media accounts, leading team members on day-to-day management and reputation management.
• Lead comprehensive social media strategies to drive client growth, engagement and ROI.
• Partner with other departments to align social with integrated marketing and PR efforts.
• Analyze and report campaign performance; translate data into actionable recommendations.
• Mentor and train social media team members on best practices, tools and growth.
• Serve as primary contact for senior client stakeholders and present as the agency’s social media expert.
• Contribute to new business efforts including pitches and proposals.
• Champion adoption of new tools, platforms and procedures across the team.

Skills

Strategic leadership

Advanced writing

Problem solving

Independent work

Client relationship management

Cross-functional collaboration

Education

Bachelor’s degree in communications or related field

Tools

Sprout Social

Microsoft Office

Adobe Creative Suite

Job description

As a leader of the Social Media team, the Social Media Director is responsible for setting the strategic direction and overseeing execution of social media initiatives across the agency’s client portfolio. The Social Media Director demonstrates mastery across content and overall social media strategy, and is responsible for mentoring and developing other members of the social team. Employees at this level serve as the senior strategic lead on key accounts and the primary agency representative for social media with client leadership.

What you'll be doing in the role:

• Set overarching social media strategy for client accounts, aligning social efforts with broader marketing, PR and business objectives
• Oversee the development, management and execution of content across social channels, ensuring quality and consistency across the team
• Provide senior-level oversight of social media accounts, leading team members on day to day management, brand advocacy, community outreach and reputation management
• Lead the development of comprehensive social media strategies to drive client growth, engagement and ROI
• Partner with leaders across other Dalton Agency departments to ensure alignment and success of clients’ integrated marketing and PR efforts
• Analyze and report on campaign performance at a strategic level, translating data into clear recommendations for clients and agency leadership
• Mentor, train and manage social media team members, including guidance on best practices, tools and professional growth
• Serve as the primary point of contact and trusted advisor for senior client stakeholders, leading client meetings and presenting as the agency’s social media expert
• Contribute to new business efforts, including pitches and proposals, showcasing the agency’s social media capabilities
• Champion the adoption of new tools, platforms and procedures across the social team

What you'll bring to the role:

• Bachelor’s degree in communications or a related field
• A minimum of seven (7) years of experience in a social media role, including experience leading teams and senior client relationships
• Background in agency or multi-client environments and experience with integrated marketing campaigns is highly beneficial
• Strategic, results-oriented leader capable of managing and inspiring a team while also working independently
• Demonstrates advanced writing ability and deep, current expertise across social media platforms
• Strong problem-solving skills and experience navigating complex or sensitive community issues
• Mastery of social media platforms (Facebook, Instagram, TikTok, X, LinkedIn, YouTube), social management tools (ie Sprout Social), Microsoft Office (word, powerpoint, excel). Adobe Suite a plus.

Agency offerings:

• Flex PTO, flexible work schedule with remote work one day per week (4 days in office, 1 day remote)
• Dog-friendly office!
• Paid cell phone service + discounted new phone
• Subsidized covered parking
• 10 paid holidays plus remote the week between Christmas and New Year’s
• 401k plan with company match
• Parental leave for primary and non-primary caregivers
• HSA option (only w/ High-Deductible medical plan); Health care flex spending option
• Employer-paid life, voluntary AD&D & disability insurance
• A fun, fast-paced, and collaborative work environment

It is the Agency’s policy not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, veteran status or any other characteristic protected by law.