Social Media & Digital Marketing Specialist

Arona Home Essentials; Des Moines (IA); On-site; USD 40,000 - 60,000; Full time

Job summary

A retail company in Des Moines is seeking a Social Media Expert to enhance brand presence and drive sales. Responsibilities include crafting social media strategies, managing ads, and creating engaging content. Ideal candidates will have experience in retail social media management and a proven ability to convert leads into sales. Join us to make an impact on local markets and drive customer engagement effectively.

Qualifications

• Experience managing social media for retail or consumer-facing businesses.
• Strong understanding of paid ads and local targeting.
• Ability to create compelling offers and calls-to-action.

Responsibilities

• Create and execute a social media strategy that drives in-store traffic and online leads.
• Promote weekly specials and campaigns.
• Manage and optimize paid ads on various platforms.
• Create engaging content such as reels and video promos.

Skills

Social media management

Paid ads management

Content creation

Data analysis

Local targeting

Job description

Arona Home Essentials has a long legacy as an industry leader, with continued growth regardless of the economy in the Rent-to-own industry. We are built on a foundation of excellence, customer focus, quality products and services. We are dedicated to building a diverse community, one where employees feel a sense of belonging, and are valued for their contributions.

We currently operate 55 stores in 13 states, including Puerto Rico. We are looking for a creative, sales-driven Social Media Expert (all platforms) to help grow our brand, increase store traffic, and generate high-quality leads for our Rent-to-Own/Retail business.

This role is about more than posting — it’s about driving dollars.

What You’ll Do:

• Create and execute a social media strategy that drives in-store traffic and online leads
• Promote weekly specials, tax season campaigns, rebooking opportunities, and new inventory
• Manage and optimize paid ads (Meta, TikTok, Google, etc.)
• Oversee Facebook Marketplace listings and local lead generation
• Create engaging content (reels, short-form videos, promos, testimonials)
• Track analytics and adjust campaigns to improve ROI
• Support multiple locations with localized marketing efforts

What We’re Looking For:

• Experience managing social media for retail or consumer-facing businesses
• Strong understanding of paid ads and local targeting
• Ability to create compelling offers and calls-to-action
• Skilled in short-form video and promotional content
• Data-driven mindset with a focus on lead conversion
• Self-starter who understands urgency and revenue impact

Success in This Role Looks Like:

• Increased store traffic
• More qualified leads
• Higher rebooking rates
• Strong engagement and brand presence in local markets

If you know how to turn content into customers and engagement into revenue — we want to talk to you.