Social Media & Digital Engagement Specialist

Texas A&M Foundation; College Station (TX); On-site; USD 55,000 - 70,000; Full time

Benefits offered by this job

Total compensation package

Medical & dental benefits

17% employer retirement contribution

Professional development

Collaborative team

Meaningful work

Job summary

Texas A&M Foundation seeks a Social Media & Digital Engagement Specialist to advance our philanthropic mission by delivering audience-focused content across platforms, engaging donors, alumni, and supporters.

You will work with campaign, creative, analytics, and development teams to translate fundraising priorities into coordinated social experiences, measure impact, and grow our online community.

Qualifications

• Bachelor’s degree in marketing, communications, digital media, journalism, or related field, or equivalent experience.
• Experience creating, adapting, scheduling, and publishing content across multiple social media platforms.
• Strong writing, editing, visual communication, and audience-focused storytelling skills.
• Experience using social media management, analytics, and marketing tools to manage content and evaluate performance.
• Experience supporting digital or social campaigns focused on audience growth, engagement, website traffic, registrations, subscriptions, inquiries, lead capture, or charitable giving.
• Ability to interpret social and digital performance data and translate findings into practical recommendations.
• Excellent organizational and project-management skills with ability to manage multiple deadlines and coordinate content approvals.
• Sound judgment and professional online engagement.

Responsibilities

• Create, schedule, and publish written, visual, and multimedia content across the Foundation’s social media platforms.
• Adapt organizational stories and campaign materials for different social channels, audience segments, and engagement stages.
• Maintain social media calendars and coordinate content development, approvals, scheduling, and delivery.
• Develop clear calls to action that encourage audiences to visit a webpage, subscribe, register, give, or inquire.
• Monitor social channels, engage with followers, and support online community development.
• Collaborate with marketing, analytics, digital experience, and development teams to support fundraising priorities.
• Track and analyze reach, engagement, website traffic, conversions, and audience growth.
• Use social listening and testing to improve content and campaign performance.

Skills

Social media management

Content creation

Storytelling

Analytics

Project management

Written communication

Education

Bachelor’s degree in marketing or related field

Tools

HubSpot

Sprout Social

CMS basics

Job description

Brief Description

Social Media & Digital Engagement Specialist

Brief Description

Social Media & Digital Engagement Specialist

The Social Media & Digital Engagement Specialist plays a vital role in advancing the Texas A&M Foundation’s philanthropic mission by using social media and digital platforms to identify, reach, and engage donors, alumni, friends, and prospective supporters. This position creates and delivers audience-focused content that connects individuals with meaningful opportunities to learn, participate, respond, and take action.

This position works closely with campaign, creative, digital experience, analytics, and development partners to translate organizational stories and fundraising priorities into coordinated social experiences. Through compelling storytelling, community engagement, social listening, testing, and performance analysis, the Social Media & Digital Engagement Specialist helps grow qualified audiences, increase digital engagement, and strengthen relationships with current and prospective supporters.

At the Texas A&M Foundation, we believe in the power of philanthropy to transform Texas A&M University and positively impact the state, nation, and world. Are you ready to use your creativity and digital expertise to connect passions with purpose?

What you’ll do...

Role

• Create, schedule, and publish written, visual, and multimedia content across the Foundation’s social media platforms.
• Adapt organizational stories and campaign materials for different social channels, audience segments, and stages of engagement.
• Maintain social media calendars and coordinate content development, approvals, scheduling, and delivery.
• Develop clear calls to action that encourage audiences to visit a webpage, subscribe, register, make an inquiry, or give.
• Monitor social media channels, engage with followers, and support online community development.
• Collaborate across marketing, analytics, digital experience, and development teams to support fundraising priorities.
• Track and analyze reach, engagement, website traffic, conversions, and audience growth.
• Use social listening, behavioral data, testing, and conversion tracking to improve content and campaign performance.

What we have to offer...

• Competitive total compensation package with performance-based incentives.
• Comprehensive benefits including medical, dental, life insurance, identity protection, and more, available at no cost to you.
• Retirement planning with a 17% employer contribution toward your retirement.
• Opportunities for professional growth and development within a mission-driven organization.
• Collaboration with a creative and passionate team dedicated to advancing the future of Texas A&M University.
• Meaningful work that helps strengthen relationships, inspire generosity, and increase the impact of philanthropy.

What we require...

• Bachelor’s degree in marketing, communications, digital media, journalism, or a related field, or an equivalent combination of education and relevant experience.
• Experience creating, adapting, scheduling, and publishing written, visual, and multimedia content across multiple social media platforms.
• Strong writing, editing, visual communication, and audience-focused storytelling skills.
• Experience using social media management, analytics, and marketing tools to manage content and evaluate performance.
• Experience supporting digital or social campaigns focused on audience growth, engagement, website traffic, registrations, subscriptions, inquiries, lead capture, or charitable giving.
• Ability to interpret social and digital performance data and translate findings into practical recommendations.
• Excellent organizational and project-management skills with the ability to manage multiple deadlines and coordinate content approvals.
• Sound judgment and the ability to engage online audiences professionally.
• Working knowledge of brand standards, digital accessibility, data privacy, consent, and crisis-communication practices.
• Strong commitment to the mission and vision of the Texas A&M Foundation.

We’d love to find someone with...

• Master’s degree in marketing, communications, public relations, digital media, or a related field.
• Experience with HubSpot, Sprout Social, or similar social media management, marketing automation, social listening, and analytics platforms.
• Experience using social listening, audience segmentation, behavioral data, testing, and conversion tracking to improve campaign performance.
• Experience within higher education, nonprofit organizations, fundraising, advancement, or donor-focused communications.
• Experience with content management systems, basic HTML, graphic design, photography, or video editing.
• Knowledge of digital accessibility standards, data privacy and consent practices, and the responsible use of audience and engagement data.
• A passion for digital storytelling, audience engagement, and using social media to inspire philanthropy.

We expect our team members to...

• Demonstrate the attributes of a Passionate Professional Dedicated to Purposeful Philanthropy.
• Embody the Aggie Core Values and the Foundation Beliefs.
• Contribute to team effectiveness through collaboration, knowledge-sharing, and continuous improvement.
• Support the achievement of individual, departmental, divisional, and organizational goals aligned with the Foundation’s mission and vision.
• Serve donors, colleagues, university partners, and digital audiences with professionalism, integrity, and a commitment to excellence.