Social Media & Digital Creative Leader

Mitsubishi Power Americas, Inc. (Mitsubishi Power); Florida; Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401K Matching

Tuition reimbursement

Job summary

Mitsubishi Power Americas, Inc. in Lake Mary, Florida is seeking a Social Media & Digital Creative Lead to shape our social strategy, channel management, and employer branding across key digital platforms.

You will translate complex energy and technology topics into engaging visual stories, oversee video, photography, and social content production, and partner with marketing, talent acquisition, human resources, and agency partners to drive recruiting and brand impact.

Qualifications

• Bachelor's degree in marketing, communications, public relations, journalism, digital media, graphic design, or related field, or equivalent professional experience.
• 5-8 years of experience in social media, content marketing, brand marketing, creative development, digital marketing, or related discipline.
• Demonstrated experience developing and executing social media strategies for corporate, B2B, recruiting, employer brand, or similarly complex organizations. Corporate B2B experience is required.

Responsibilities

• Develop and execute a comprehensive organic social media strategy aligned with business, brand, recruiting, employer brand, campaign, and thought leadership objectives.
• Own the social media roadmap, channel strategy, content calendar, publishing cadence, and governance process.
• Create channel-specific approaches that strengthen audience growth, engagement, traffic, visibility, and campaign amplification.
• Translate technical and energy topics into clear, engaging visual stories for external audiences.
• Develop creative concepts, messaging approaches, scripts, storyboards, shot lists, interview questions, and creative briefs.
• Create, curate, edit, and optimize social content, including short-form videos, executive clips, employee stories, recruiting content, event recaps, social graphics, photography, and motion-based assets.

Skills

Social strategy

Content marketing

Brand marketing

Creative development

Digital marketing

Corporate B2B experience

Education

Bachelor's degree in marketing

Tools

Sprout Social

Canva

Figma

Adobe Creative Cloud

Meta Campaign Manager

LinkedIn Campaign Manager

Video editing tools

Job description

Mitsubishi Power Americas, Inc. in Lake Mary, Florida is seeking a Social Media & Digital Creative Lead to shape our social strategy, channel management, and employer branding across key digital platforms.

You will translate complex energy and technology topics into engaging visual stories, oversee video, photography, and social content production, and partner with marketing, talent acquisition, human resources, and agency partners to drive recruiting and brand impact.