Social & Digital Creative Lead (Hybrid)

MHI RJ Aviation Group; Florida; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401K matching

Tuition reimbursement

Job summary

Mitsubishi Power Americas, Inc. in Lake Mary, Florida, is seeking a Social Media & Digital Creative Lead to shape the company’s social presence, storytelling, and employer brand across LinkedIn, YouTube, Instagram, and more.

The role partners with Marketing, Communications, Talent Acquisition, Human Resources, and agencies to translate complex technical topics into accessible visuals, lead video/photo projects, and deliver compelling campaigns.

Qualifications

• Bachelor’s degree in marketing, communications, public relations, journalism, digital media, graphic design, or related field or equivalent professional experience.
• 5–8 years of experience in social media, content marketing, brand marketing, creative development, or related discipline.
• Demonstrated experience developing and executing social media strategies for corporate, B2B, recruiting, or employer brand.

Responsibilities

• Develop and execute a comprehensive organic social media strategy aligned with business, brand, recruiting, employer brand, campaign and thought leadership objectives.
• Own the social media roadmap, channel strategy, content calendar, publishing cadence and governance process.
• Manage corporate social media channels including LinkedIn, YouTube, Instagram, Facebook and emerging platforms.
• Lead content development for social campaigns, employee storytelling, product and technology awareness, events and thought leadership.
• Translate technical topics into accessible visual stories; create briefs, scripts, storyboards and shot lists.
• Capture and produce social video and photography content; review edits and final assets for brand alignment.
• Attend priority events to capture content and build reusable content packages.

Skills

Social media strategy

Channel management

Creative storytelling

Video production

Analytics

Education

Bachelor’s degree or equivalent

Tools

Sprout Social

Canva

Figma

Adobe Creative Cloud

LinkedIn Campaign Manager

Job description

Mitsubishi Power Americas, Inc. in Lake Mary, Florida, is seeking a Social Media & Digital Creative Lead to shape the company’s social presence, storytelling, and employer brand across LinkedIn, YouTube, Instagram, and more.

The role partners with Marketing, Communications, Talent Acquisition, Human Resources, and agencies to translate complex technical topics into accessible visuals, lead video/photo projects, and deliver compelling campaigns.