Social Media Designer

Raising Cane's; Plano (TX); On-site; USD 60,000 - 80,000; Full time

Job summary

Raising Cane’s in Plano, TX is seeking a Social Content Creator to craft engaging, on-brand content that elevates our presence across Instagram, TikTok, X, Facebook, and YouTube.

You will collaborate with the Social Creative Director and internal teams to produce videos and images, edit on-site and in-studio, and help manage content calendars.

The role requires a 2+ year track record in social content or a creative role, a strong portfolio, and proficiency with Adobe Creative Cloud.

Qualifications

• 2+ years in a social content, digital, or creative role with hands-on involvement in creating content for social platforms.
• Bachelor's degree in Graphic Design, Visual Communication, or a related field.
• Hands-on experience creating social content from concept through production, including ideation, capture, and execution.
• Proficiency in Adobe Creative Cloud, including Illustrator, InDesign, Photoshop, and Premiere Pro.
• Deep understanding of major social platforms and their creative formats, with the ability to create platform-native content.
• Demonstrated ability to translate trends and cultural moments into timely, relevant social content.
• Strong portfolio demonstrating creative versatility, conceptual thinking, and high-quality execution across formats.

Responsibilities

• Research and identify emerging trends, formats, and opportunities to elevate social content and audience engagement
• Concept, create, and deliver social-first content including videos, images, and text captions across platforms such as Instagram, TikTok, X, Facebook, and YouTube
• Capture and edit content on-site and in-studio, including filming, photography, video editing, and basic motion design, to support brand activations and campaigns
• Contribute to content calendars across brand, owner, and mascot social channels
• React quickly to moments in culture by creating timely and relevant social activations
• Collaborate with internal partners and external vendors to execute content aligned with brand voice, visual standards, and campaign objectives
• Develop content concepts and creative solutions that support strategic brand narratives and moments
• Maintain content organization, versioning, and asset management to ensure efficiency and consistency
• Continuously refine creative execution through feedback, performance insights, and evolving best practices

Skills

Social content creation

Adobe Creative Cloud

Platform-native content

Portfolio

Time management

Education

Bachelor's degree in Graphic Design, Visual Communication, or related field

Tools

Illustrator

InDesign

Photoshop

Premiere Pro

Job description

At Raising Cane’s Chicken Fingers®, we serve only the most craveable chicken finger meals – it’s our One Love! Known for our great Crew and cool Culture, we follow a Work Hard, Have Fun, philosophy. Raising Cane’s is the fastest-growing chicken concept around and is on track to be a Top 10 Restaurant Brand in the United States. Each Crewmember is important to our rapid growth and enduring success. Now is your chance to join the team and Raise the Bar!

Job Description

The Social Content Creator brings a strong creative eye, cultural awareness, and a deep understanding of social platforms to develop and deliver engaging, on-brand content that elevates Raising Cane’s presence across social channels. Reporting to the Social Creative Director, this role partners closely with internal teams and external collaborators to execute content that drives engagement, supports brand priorities, and showcases the Cane’s Culture and community.

Your Impact and Responsibilities:

• Research and identify emerging trends, formats, and opportunities to elevate social content and audience engagement
• Concept, create, and deliver social-first content including videos, images, and text captions across platforms such as Instagram, TikTok, X, Facebook, and YouTube
• Capture and edit content on-site and in-studio, including filming, photography, video editing, and basic motion design, to support brand activations and campaigns
• Contribute to content calendars across brand, owner, and mascot social channels
• React quickly to moments in culture by creating timely and relevant social activations
• Collaborate with internal partners and external vendors to execute content aligned with brand voice, visual standards, and campaign objectives
• Develop content concepts and creative solutions that support strategic brand narratives and moments
• Maintain content organization, versioning, and asset management to ensure efficiency and consistency
• Continuously refine creative execution through feedback, performance insights, and evolving best practices

Travel Requirements:

• Up to 10%

Qualifications

• 2+ years of experience in a social content, digital, or creative role, with hands-on involvement in creating content for social platforms
• Bachelor's degree in Graphic Design, Visual Communication, or a related field
• Hands-on experience creating social content from concept through production, including ideation, capture, and execution
• Proficiency in Adobe Creative Cloud, including Illustrator, InDesign, Photoshop, and Premiere Pro
• Deep understanding of major social platforms and their creative formats, with the ability to create platform-native content
• Demonstrated ability to translate trends and cultural moments into timely, relevant social content
• Strong portfolio demonstrating creative versatility, conceptual thinking, and high-quality execution across formats
• Ability to manage multiple priorities in a collaborative creative environment, with strong attention to detail and a thoughtful approach to feedback and deadlines

Preferred Qualifications:

• Working knowledge of design principles and creative workflows

Additional Information

All your information will be kept confidential according to EEO guidelines.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.