Senior Social Media Manager — Brand Voice & Growth

Raising Cane's; Plano (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Raising Cane's in Plano, TX is seeking a Senior Social Media Manager to execute our social media strategy across all platforms, oversee content calendars, publishing, creation and ideation, community management, and performance reporting.

The Senior Manager collaborates with cross-functional teams to support marketing campaigns and initiatives and provides evening, weekend, and holiday support as business needs require.

Qualifications

• 5+ years of social media management experience for a major consumer-facing brand.
• 3+ years of agency or client-side social media management experience.
• Bachelor’s degree in Marketing, Advertising, or related field.
• Strong knowledge of platforms (Facebook, Instagram, TikTok, X, YouTube) and tools like Sprinklr.
• Excellent copywriting, brand voice development, and communication skills.
• Highly organized with the ability to manage multiple priorities in a fast-paced environment.
• Willingness to work weekends, holidays, early mornings, and evenings as needed.

Responsibilities

• Lead daily publishing across all brand social platforms (Facebook, Instagram, Threads, TikTok, X, YouTube).
• Oversee content calendars and founder content updates.
• Develop social copy aligned with brand voice; collaborate with Creative Services.
• Produce weekly, monthly, and quarterly social performance reports and analysis.
• Manage profile updates and bios across channels; monitor platform information pages.
• Evaluate partnerships with focus on culture and trends; monitor sentiment.
• Lead community engagement, respond to customer interactions, and manage UGC permissions.
• Support post amplification and event page creation for local teams.
• Stay ahead of emerging trends and assist in surprise-and-delight initiatives.

Skills

Social media management

Agency or client-side experience

Copywriting & brand voice

Analytical reporting

Content calendar planning

Community management

Communication

Detail orientation

Weekend/holiday flexibility

Education

Bachelor’s degree in Marketing, Advertising, or related field

Tools

Sprinklr

Job description

At Raising Cane’s Chicken Fingers®, we serve only the most Craveable Chicken Finger Meals® — it’s our ONE LOVE®. What began as a dream by our Owner and Founder, Todd Graves, has grown into one of the fastest-growing chicken concepts, with over 1,000 Restaurants worldwide. Known for our great Crew and cool Culture, we live by a Work Hard, Have Fun philosophy. As we continue to grow across the U.S. and internationally, including Restaurants in the U.K. and Mexico, every Crewmember plays an important role in our success. Now is your chance to join the team and help establish Cane’s in the U.K!

Job Description

As part of the Social Media & Influencer team, the Senior Social Media Manager executes Raising Cane’s social media strategy across all social platforms. This role is responsible for overseeing content calendars, social publishing, content creation and ideation, community management, monitoring trends and brand mentions, and social media performance reporting. The Senior Social Media Manager collaborates with cross-functional teams to support marketing campaigns and initiatives and provides evening, weekend, and holiday support as business needs require.

Your Impact and Responsibilities:

• Lead daily publishing across all brand social media platforms, including Facebook, Instagram, Threads, TikTok, X, and YouTube
• Oversee brand and founder content calendars and drive ongoing updates
• Develop social media copy that aligns with brand and founder voice and messaging
• Partner with Creative Services to develop and execute content, including trend-based, food-focused, and culturally relevant social content
• Prepare weekly, monthly, and quarterly social media performance reports and provide strategic analysis
• Oversee social media channel maintenance, including profile updates, social media bio links, and platform information pages
• Evaluate potential partnerships through a social media and brand reputation lens and demonstrate an understanding of cultural and consumer trends
• Lead community engagement activities, including monitoring sentiment across social platforms, responding to Customer interactions, identifying user-generated content opportunities, and securing permissions for use across brand social channels
• Monitor emerging trends and escalate potential social media issues in partnership with the Customer Relations team
• Execute surprise-and-delight initiatives, manage communications with contest and giveaway winners, and support social media requests from local teams, including post amplification and event page creation

Travel Requirements:

• Up to 30%

Qualifications

• 5+ years of social media management experience supporting a major consumer-facing brand
• 3+ years of agency or client-side social media management experience
• Bachelor’s degree in Marketing, Advertising, or related field
• Strong knowledge of social media platforms, including Facebook, Instagram, TikTok, X, YouTube, and emerging channels, with experience using social media scheduling, analytics, and reporting tools such as Sprinklr
• Strong written, verbal, and interpersonal communication skills, including experience with social media copywriting and brand voice development
• Exceptional organizational skills, attention to detail, and the ability to manage multiple priorities in a fast-paced environment
• Flexibility to work weekends, holidays, early mornings, and evenings, as business needs require

Additional Information

All your information will be kept confidential according to EEO guidelines.

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