Regional Marketing Leader: Community & Sponsorships

Raising Cane's; Lexington (KY); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

401(k) eligibility

Paid time off

Job summary

Raising Cane’s Chicken Fingers is seeking an Area Leader of Marketing to drive local market strategies across multiple restaurants. The ALM will apply market insights to develop and execute market and restaurant-level marketing plans, manage sponsorships, and strengthen community partnerships.

This role requires extensive travel within the assigned area, living in the market, and the ability to work nonstandard hours to support events.

Qualifications

• Bachelor’s degree in Marketing or Communications preferred.
• 3+ years of marketing experience.
• Experience with sponsorship planning and community partnerships.
• Detail-oriented, organized, and able to manage multiple priorities.
• Must be able to travel up to 80% and live in the market.

Responsibilities

• Act as the market expert by tracking demographics and traffic drivers.
• Serve as brand ambassador within the market and build community relationships.
• Spend most time in market and restaurants engaging with community and partners.
• Lead market-level activities supporting brand and local community.
• Oversee community involvement and sponsorship requests.
• Create and update annual market and restaurant marketing plans.
• Lead New Restaurant Opening marketing planning and execution.
• Manage sponsorships from planning to execution and assessment.
• Provide feedback to RSO on campaigns and tools.

Skills

Marketing

Field marketing

Sponsorship planning

Communication

MS Office

Travel

Independent work

Education

Bachelor’s degree (Marketing & Communications)

Tools

Excel

PowerPoint

Word

Job description

At Raising Cane’s Chicken Fingers® we serve only the best tasting and most craveable chicken finger meals. It’s our ONE LOVE®. Our Crew make it happen, our Culture makes it unique and the Community makes it all worthwhile.

Every talented Crewmember in our Restaurant Support Office (RSO) is important to our success and a value to our rapidly growing Company. We all work with a sense of purpose and focus on our chicken finger meals, Customers, Crew, Communities and Company Culture. We are constantly striving to Raise The Bar. The future for Raising Cane’s is growth focused and we’re on the path to being one of the top 10 restaurant companies in the United States.

Job Description

*Candidates must live in or relocate to market*

The Area Leader of Marketing (ALM) is responsible for all local marketing efforts that support their restaurants within their areas. This includes leveraging their expert knowledge of the market, staying on top of changing market dynamics, using their market expertise to identify traffic drivers within each of their restaurant trade area, and creating and executing market and restaurant-level marketing plans. The ALM must remain nimble, constantly looking for ways to keep the brand top of mind. They are also responsible for leading the planning, negotiation, and execution of sponsorships that support their market. Additionally, this role directly supports each restaurant with day-to-day branding and marketing needs, always working in collaboration and alignment with their Business Unit (BU) team.

The physical work environment includes working in a fast-paced kitchen environment (which requires extended periods of physical exertion, such as walking, standing, lifting and bending) and interacting with customers. It also includes both inside and outside work in varied temperatures, working with and around food products, common allergens, industrial equipment, commercial cleaning products that require the use of personal protective equipment and physical activities necessary to complete the responsibilities of the job.

Your Impact and Responsibilities:

• Acts as the market expert, staying informed about market demographics, traffic drivers, competition, and other market dynamics impacting sales, and applies this knowledge to restaurant and market-level marketing plans
• Serves as a brand ambassador within the market by being primary contact for community partners and building strong relationships within the community
• Spends the majority of time in the market and the restaurants, connecting with the community, building relationships with community partners, promoting Raising Cane’s, and supporting restaurants in the designated area
• Leads on- and off-site market-level activities that support the brand and local community
• Oversees the planning and execution of active community involvement, including outreach to the local community and managing requests submitted through the community request system
• Creates and executes market and restaurant-level marketing plans annually, with quarterly re-evaluations
• Leads New Restaurant Opening (NRO) marketing planning and execution, including developing marketing plans, pre-canvassing activities, on-site support of pre-opening and opening days activities, and post-opening marketing support
• Manages all aspects of the sponsorship process, including planning, negotiation, and partnership management, ensuring adherence to the approved sponsorship process and maximizing sponsorship benefits
• Directly supports restaurants within the area with all marketing-related activities and questions
• Enforces Raising Cane’s brand standards and marketing philosophies within the restaurant and market
• Supports activations and activities planned at the support office level as needed
• Prepares weekly, monthly, and quarterly business reports detailing the impact of marketing activities
• Provides feedback to the RSO on campaigns, programs, and tools

Qualifications

• 3+ years of marketing experience
• Field marketing experience in a multi-unit restaurant or retail environment
• Knowledge and experience in planning and negotiating sponsorships, including establishing new relationships, negotiating contracts, managing relationships, implementing assets, and assessing impact
• Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing
• Self-driven, flexible, and highly energetic with strong written and verbal communication skills
• Able to work effectively and efficiently both independently and collaboratively
• Microsoft proficient: Excel, PowerPoint and Word
• Able to travel up to 80% within the designated area and required to live within the assigned area
• Able to work nonstandard hours, including nights and weekends, to support events and activities that support that promote the brand and restaurants within the market
• Bachelor’s degree (Marketing & Communications degree preferred) or relevant experience in a field marketing role
• The total compensation package for this position may also include other elements, including a performance bonus and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Pay is based on location, experience, and qualifications etc.

Additional Information

All your information will be kept confidential according to EEO guidelines.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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