Social Creative Director

Raising Cane's; Plano (TX); On-site; USD 120,000 - 190,000; Full time

Job summary

Raising Cane’s in Plano, Texas, seeks a seasoned Social Creative Director to shape the brand’s social voice, guide a cross-functional team, and drive trend-driven storytelling across platforms. You will own the creative direction from concept to production, collaborating with Brand, Marketing, and Agencies, and mentoring talent while translating data into scalable content.

This role emphasizes bold, culturally relevant activations and hands‑on leadership to keep Cane’s at the forefront of social

Qualifications

• 8+ years of social or creative experience with a focus on social media in a senior role.
• Bachelor's degree in Graphic Design, Visual Communication, or a related field, or equivalent experience.
• Experience concepting and executing large-scale earned social media campaigns.
• Proven ability to capitalize on cultural moments by quickly creating impact social activations.
• Expert knowledge of current social media marketing methodologies and nuances of various social media platforms.
• Hands‑on experience from concept to production, with a willingness to contribute to directly to execution.
• Extreme attention to detail, with a strong understanding of design principles and the creative process.

Responsibilities

• Lead the creative strategy and execution of photo, video, and copy-based social content across all brand channels, ensuring a bold, consistent, and on-brand presence
• Define and evolve Cane’s social creative vision, leveraging cultural moments, platform trends, and emerging formats to maximize engagement and relevance
• Oversee content ideation, capture, editing, and publishing workflows to ensure timely, high-quality execution
• Partner cross-functionally with Brand, Marketing, Operations, and external agencies to align social content with campaign objectives and brand pillars
• Guide and mentor creative talent, fostering collaboration, innovation, and continuous development across the team
• Translate insights, performance data, and industry trends into actionable creative direction and scalable content strategies
• Ensure social content remains at the frontier of pop culture, driving conversation and reinforcing Cane’s brand identity
• Concept and execute bold, earned social moments and culturally relevant activations through hands‑on creative leadership

Education

Bachelor's degree in Graphic Design, Visual Communication, or a related field

Tools

Adobe Creative Cloud

Illustrator

InDesign

Photoshop

Premiere Pro

Job description

At Raising Cane’s Chicken Fingers®, we serve only the most craveable chicken finger meals – it’s our One Love! Known for our great Crew and cool Culture, we follow a Work Hard, Have Fun, philosophy. Raising Cane’s is the fastest-growing chicken concept around and is on track to be a Top 10 Restaurant Brand in the United States. Each Crewmember is important to our rapid growth and enduring success. Now is your chance to join the team and Raise the Bar!

Job Description

The Social Creative Director leads the strategy, creative vision, and execution of Raising Cane’s social media presence to drive brand affinity, engagement, cultural relevance, and meaningful business impact. This role oversees social content development across platforms, guiding the team in delivering high-impact, trend-driven storytelling that keeps Cane’s at the forefront of social conversations while supporting broader brand and business priorities.

Your Impact and Responsibilities:

• Lead the creative strategy and execution of photo, video, and copy-based social content across all brand channels, ensuring a bold, consistent, and on-brand presence
• Define and evolve Cane’s social creative vision, leveraging cultural moments, platform trends, and emerging formats to maximize engagement and relevance
• Oversee content ideation, capture, editing, and publishing workflows to ensure timely, high-quality execution
• Partner cross-functionally with Brand, Marketing, Operations, and external agencies to align social content with campaign objectives and brand pillars
• Guide and mentor creative talent, fostering collaboration, innovation, and continuous development across the team
• Translate insights, performance data, and industry trends into actionable creative direction and scalable content strategies
• Ensure social content remains at the frontier of pop culture, driving conversation and reinforcing Cane’s brand identity
• Concept and execute bold, earned social moments and culturally relevant activations through hands‑on creative leadership

Travel Requirements:

• Up to 30% of travel

Qualifications

Required Qualifications:

• 8+ years of social or creative experience with a focus on social media with a proven track record in a senior creative leadership role within a top-tier agency or in-house team
• Bachelor's degree in Graphic Design, Visual Communication, or a related field, or equivalent experience
• Experience concepting and executing large-scale earned social media stunts, platforms, and campaigns
• Proven ability to capitalize on cultural moments by quickly creating impact social activations
• Expert knowledge of current social media marketing methodologies and nuances of various social media platforms
• Hands‑on experience from concept to production, with a willingness to contribute to directly to execution
• Expertise in Adobe Creative Cloud, including Illustrator, InDesign, Photoshop, and Premiere Pro
• Extreme attention to detail, with a strong understanding of design principles and the creative process

Additional Information

All your information will be kept confidential according to EEO guidelines.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Job Location