Social Media Coordinator (US)

MCoBeauty; New York (NY); On-site; USD 78,000 - 113,000; Full time

Job summary

MCoBeauty is seeking a Social Media Coordinator to enhance community engagement and manage content creation. This entry-level role involves community management, UGC partnerships, and content publishing across various social platforms. The ideal candidate is detail-oriented, creative, and passionate about beauty and social media.

Benefits

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Qualifications

• 2–4 years experience in social media for beauty or CPG brand.
• Proficiency in social media platforms and tools.

Responsibilities

• Engage with and monitor MCoBeauty’s social community.
• Contract creators to produce high-quality UGC.
• Publish all social media content maintaining brand voice.

Skills

Communication

Detail-Oriented

Creative Eye

Tools

Instagram

TikTok

Facebook

YouTube

Job description

MCoBeauty Expands Across the US, with a New Office in the Heart of NYC!

MCoBeauty, one of Australia's largest beauty brands, has officially landed in the United States and is continuing its rapid growth! With our US headquarters now based in the iconic Rockefeller Center in New York City, we’re thrilled to bring our high-quality, affordable beauty products to the US. MCoBeauty’s innovative range is already making waves in the US market, and we’re excited about the opportunities ahead as we grow our presence and continue to deliver exceptional beauty solutions across the country.

Join us as we build on this exciting momentum and solidify our position as a top beauty brand in the US!

The Social Media Coordinator will support our social strategy through community management, content creation, and platform publishing. You’ll engage directly with our fast-growing audience, manage community-led programs, and collaborate closely with the influencer and digital teams to drive brand love. You’ll also play a key role in contracting creators to produce top-tier UGC for our brand channels, managing the process end-to-end to ensure we consistently deliver engaging, social-first content.

Key Responsibilities

Community Management

• Engage with and monitor MCoBeauty’s rapidly growing social community.
• Manage real-time interactions, responding to comments, messages, and brand mentions across platforms.
• Identify and foster relationships with brand advocates and top community members.
• Assist in developing and executing community-led social programs.

UGC & Creator Partnerships

• Help identify and contract creators to produce high-quality, on-brand UGC for use across MCoBeauty’s social platforms.
• Own the end-to-end sourcing, contracting, billing, and relationship management of a small group of creators.
• Maintain a pipeline of creator content and ensure timely delivery, rights management, and brand compliance.
• Work closely with the influencer and digital teams to develop initiatives that drive community engagement and follower growth.
• Support social media campaigns that enhance brand visibility and engagement.
• Assist in developing new strategies to increase reach and audience interaction.

Content Publishing

• Help publish all social media content and maintain a strong brand voice across platforms.
• Ensure content quality control, reviewing assets for alignment with brand guidelines before posting.
• Attend branded events to assist with real-time content capture and coverage as needed.
• Monitor trends, competitor activity, and audience insights to help inform content strategy.
• Provide regular reports on community engagement, sentiment, and key social metrics.
• Identify emerging trends and opportunities for brand engagement.

Skills & Qualifications

• Experience: 2–4 years working in social media for a beauty or CPG brand.
• Technical Skills: Proficiency in social media platforms and tools (Instagram, TikTok, Facebook, YouTube, etc.).
• Communication: Strong copywriting and online engagement skills.
• Creative Eye: Understanding of social-first content creation and beauty industry trends.
• Detail-Oriented: Organized, with a keen eye for quality control and community interactions.
• Beauty Enthusiast: A deep understanding of beauty consumers and digital culture.

If you’re an energetic, creative, and detail-oriented social media enthusiast who thrives in a fast-paced environment, apply now to be part of the MCoBeauty team!

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail

Referrals increase your chances of interviewing at MCoBeauty by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

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