Social Media Coordinator

Guardian Dentistry Partners; Torch of Friendship (FL); Remote; USD 65,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

401(k) with company match

Job summary

Guardian Dentistry Partners is seeking a creative Social Media Coordinator to elevate our multi-location network. This role goes beyond posting; you will film, edit, and strategize content that showcases doctors, teams, and office culture while growing the Guardian Dentistry Partners brand.

You will train local offices, develop scalable content processes, and travel to regional shoots. The position offers a remote-friendly schedule and a chance to shape authentic content for 200+ practices.

Qualifications

• 2–4 years of experience in social media, content creation, digital marketing, or a related role.
• Strong experience creating and editing short-form video content.
• Proficiency with CapCut, Adobe Premiere Pro, Canva, or similar editing platforms.
• Comfortable filming content using both smartphones and professional/basic camera equipment.
• Strong understanding of Instagram, Facebook, TikTok, Reels, trends, algorithms, and platform best practices.
• Ability to take a broad strategy and translate it into creative, engaging content.
• Comfortable coaching and training people who may have little social media experience.
• Strong project management and organizational skills.
• Ability to manage content across a large number of brands and locations without sacrificing quality.
• Willingness to travel approximately 8 regional trips per year.

Responsibilities

• Develop and execute social media content across Instagram, Facebook, TikTok, and emerging platforms.
• Film, edit, and publish content featuring doctors, team members, patients when appropriate, office culture, education, technology, recruiting, and brand personality.
• Identify relevant social trends and translate them into content appropriate for dental practices and the GDP brand.
• Write engaging captions and social copy while maintaining individual practice brand voices.
• Lead monthly virtual social media trainings and check-ins with participating practices.
• Teach office teams how to capture better photos and videos and create engaging social content.
• Develop simple content guides, prompts, shot lists, and best practices for offices to participate.
• Plan content shoots and maintain a content library accessible across practices and platforms.
• Collaborate with the broader marketing team to support quarterly campaigns and brand initiatives.

Skills

Video editing

Content creation

Social media strategy

Communication

Project management

Tools

CapCut

Adobe Premiere Pro

Canva

Job description

Location:Guardian CorporateGuardian Dentistry Partners is looking for a creative, highly organized, and hands-on Social Media Coordinator to elevate social media across our growing network of dental practices.At Guardian Dentistry Partners, we support a network of 200+ thriving practices across 15.5 states (shoutout, D.C.!). We’re also proud to have been named in the Inc. 5000 list of America’s fastest-growing private companies for the fourth consecutive year, ranking No. 2,915 overall and No. 14 among dental companies nationwide.Our culture is rooted in integrity, collaboration, and purpose, and we believe our success comes from the strength of our partnerships and the people behind them. We bring together passionate, purpose-driven dental entrepreneurs who share a commitment to exceptional care while celebrating the unique qualities that make each partner and practice special.This role will be dedicated specifically to social media, with a focus on creating engaging, authentic content that brings our individual practices, teams, doctors, and Guardian Dentistry Partners brand to life.This is not simply a content-scheduling position. We are looking for someone who is comfortable behind the camera, editing Reels and TikToks, identifying trends, coaching local teams, and developing content strategies that can scale across a large organization.The Social Media Coordinator will manage our social presence while also helping our practices become stronger content creators themselves through training, resources, and ongoing support.Key ResponsibilitiesContent Creation & Social StrategyDevelop and execute social media content across Instagram, Facebook, TikTok, and emerging platformsCreate engaging short-form video content, including Reels and TikToksFilm, edit, and publish content featuring doctors, team members, patients when appropriate, office culture, education, technology, recruiting, and brand personalityIdentify relevant social trends and translate them into content appropriate for dental practices and the GDP brandWrite engaging captions and social copy while maintaining individual practice brand voicesBuild content strategies that balance scalable national content with authentic, office-specific contentMaintain social content calendars and ensure consistent posting across participating practicesMonitor performance and use social analytics to continually improve contentPractice Support & TrainingLead monthly virtual social media trainings and check-ins with participating practicesTeach office teams how to capture better photos and videos and create engaging social contentDevelop simple content guides, prompts, shot lists, and best practices that make it easy for offices to participateServe as the primary social media resource for practice teamsIdentify offices and team members who are strong content creators and help turn their ideas into scalable examples for the broader organizationOn-Site Content CreationTravel to each of GDP's eight regions approximately once per year to capture original contentPlan content shoots in advance to maximize the amount of usable content captured during each visitCapture a mix of practice-specific and evergreen content, including educational videos, technology, team culture, recruiting, doctor features, trends, and personality-driven contentOrganize and maintain a content library that can be repurposed across practices and platformsSocial Media InfrastructureSupport the continued rollout and management of social accounts across GDP practicesEnsure appropriate access, backup accounts, permissions, and account organization are maintainedHelp establish scalable processes as GDP continues to grow beyond 160 locationsPartner with the broader marketing team to ensure social supports quarterly campaigns, brand initiatives, recruiting efforts, and practice-level prioritiesWhat We're Looking For2–4 years of experience in social media, content creation, digital marketing, or a related roleStrong experience creating and editing short-form video contentProficiency with tools such as CapCut, Adobe Premiere Pro, Canva, or similar editing platformsComfortable filming content using both smartphones and professional/basic camera equipmentStrong understanding of Instagram, Facebook, TikTok, Reels, trends, algorithms, and platform best practicesAbility to take a broad strategy and translate it into creative, engaging contentComfortable coaching and training people who may have little social media experienceStrong project management and organizational skillsAbility to manage content across a large number of brands and locations without sacrificing qualityComfortable working independently and taking ownership of social strategy and executionStrong communication and relationship-building skillsWillingness to travel approximately 8 regional trips per yearWhat Success Looks LikeSuccess in this role goes beyond simply increasing the number of posts published. This person will help GDP transition from primarily templated social media to a model where our practices have stronger local personalities, more original content, and teams that feel confident participating in social media.Over time, we expect this role to drive:More original and office-specific contentIncreased use of short-form videoStronger engagement across practice accountsGreater participation from doctors and office teamsMore consistent social presence across participating practicesA scalable content creation system that can support 200+ practices and continued growthWhat's Waiting For You:Competitive health, dental, vision, long-term and short-term disability, and life insurance plans$65,000–$75,000 annually, based on experience.Participation in a 401 (k) plan with company matchRemote workforce model & flexible scheduleThe opportunity to engage in a values-based organization where all 2000+ (and growing) team members strive to exemplify our core values every dayFLSA Status:ExemptWe are an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, genetic information, protected veteran status, disability status or other legally protected status. We will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.Completion of this form is voluntary and will only be used to report on candidate demographics. Nothing contained in this form will be accessible or used in hiring or other employment decisions. Information provided will be recorded and maintained in a confidential file for reporting purposes only.