Social Media Coordinator

Hutton Broadcasting LLC; Santa Fe, Northern (NM, KY); Hybrid; USD 42,000 - 65,000; Full time

Job summary

Hutton Digital, the digital marketing arm of Hutton Broadcasting, seeks a Social Media Coordinator to create, edit, and manage content across client accounts, Hutton Broadcasting, and Hutton City Sites. You will collaborate with the social media team on profiles, calendars, and channel optimization.

You’ll own day-to-day YouTube channel management, publish content, craft thumbnails/descriptions, and edit video for Instagram, Facebook, TikTok, YouTube, and more.

Qualifications

• 1–2 years of experience in social media coordination or related roles.
• Strong writing, editing, and proofreading skills.
• Video editing experience with Premiere Pro, CapCut, or Final Cut Pro.
• Excellent organization and ability to manage multiple client accounts.

Responsibilities

• Create, edit, and manage social media content for client accounts, Hutton Broadcasting, and Hutton City Sites.
• Collaborate on content calendars and scheduling across client accounts.
• Support channel optimization and publishing for YouTube channels.
• Edit video content for use across platforms and prepare thumbnails/descriptions.
• Monitor performance and adjust strategies to boost reach and engagement.

Skills

Social media coordination

Video editing

Copywriting

Attention to detail

Project management

Cross-team collaboration

Tools

Adobe Premiere Pro

CapCut

Final Cut Pro

Job description

Hutton Digital is the digital marketing agency division of Hutton Broadcasting, helping local and regional clients, Hutton Broadcasting properties, and Hutton City Sites grow their audiences through compelling, platform-native social media content. We’re looking for a creative, detail-oriented, and technically savvy Social Media Coordinator to help power our social content operation across clients, Hutton Broadcasting, and Hutton City Sites.

Position Summary

The Social Media Coordinator creates, edits, and helps manage social media content for Hutton Digital’s client accounts, Hutton Broadcasting, and Hutton City Sites. Client profiles, content calendars, and channel optimization are handled collaboratively with the broader social media team. The Coordinator takes ownership of Hutton Broadcasting’s internal and Hutton City Sites YouTube channels, including publishing and channel optimization. This role also includes editing video content for use across all social media platforms.

Key Responsibilities

• Work with the broader social media team to build and maintain client profiles
• Collaborate on content calendars and scheduling for client accounts
• Support ongoing channel optimization efforts across client social accounts
• Communicate with the sales team regarding client needs, updates, and deliverables

Hutton Broadcasting & City Site YouTube Channel Management

• Own day-to-day management of Hutton Broadcasting’s internal and Hutton City Sites YouTube channels
• Handle publishing, channel settings, and organization for these channels
• Edit and prepare video content specifically for YouTube, including thumbnails and descriptions
• Monitor channel performance and recommend adjustments to improve reach and engagement

Content Creation & Copy

• Write, edit, and proofread engaging, on-brand social media copy for a range of clients, Hutton Broadcasting, and Hutton City Sites
• Create and adapt content to fit the voice, tone, and goals of each individual client or brand
• Ensure all published copy is accurate, error-free, and consistent with brand and platform best practices

Video Editing

• Edit video content for use across all social media platforms (e.g., Instagram, Facebook, TikTok, YouTube, and others)
• Ensure all video content meets platform specifications and brand standards
• Collaborate with the Social Media Manager and team on video content plans and priorities

General

• Monitor content performance across platforms and provide input on what’s resonating with audiences
• Stay current on social media trends and platform updates
• Collaborate with the SEO, content, and sales teams as needed to support integrated campaigns

Qualifications

• 1–2 years of experience in social media coordination, content creation, or a related role
• Strong writing, editing, and proofreading skills
• Video editing experience required (e.g., Adobe Premiere Pro, CapCut, Final Cut Pro, or similar)
• Comfortable learning and working within internal tools, systems, and platforms
• Familiarity with major social media platforms (Instagram, Facebook, TikTok, YouTube, etc.) and what performs well on each
• Comfortable managing a YouTube channel, including publishing and basic channel settings
• Highly organized with strong attention to detail and ability to manage multiple client accounts/projects at once
• Strong communication skills, including cross-team coordination with sales

Application Requirements

Candidates must be located in Santa Fe, Albuquerque, Durango, Farmington or close surrounding areas and should be prepared to provide examples of previous work, including social media posts, edited social video content, and other social content they have created or edited.

• Type: Contract-to-Hire, with potential conversion to full-time based on performance and business needs
• Reporting Structure: Reports to the Social Media Manager