Social Media Coordinator

Wharton-Smith, Inc.; Sanford (FL); On-site; USD 55,000 - 75,000; Full time

Job summary

Wharton-Smith, Inc. is seeking a social media professional to create and schedule engaging content across major platforms. You will own the content calendar, coordinate assets and captions, and engage with audiences in a timely, professional manner.

You will plan and execute organic and paid campaigns, develop supporting copy, and optimize performance using native analytics and management tools. Collaboration with MARCOMM and project teams is essential.

Qualifications

• 1–3 years’ experience in social media management or digital marketing in a corporate environment.
• Regular communication with MARCOMM and Executive level staff throughout the firm.

Responsibilities

• Develop and schedule social media content across platforms.
• Own content calendar management and scheduling workflows.
• Engage with audiences by responding to comments and messages.
• Plan and optimize organic and paid social campaigns to support goals.
• Create supporting copy and concepts for priority initiatives.
• Track performance and provide insights using analytics.

Skills

Social media management

Communication

Tools

Loomly

Canva

Adobe Creative Suite

Job description

• Develop and schedule engaging social media content (text-only, images, videos, infographics, etc.) for various platforms (Facebook, LinkedIn, Instagram, etc.), ensuring alignment with brand guidelines.
• Create social-first content that reflects Wharton-Smith’s voice, values, culture, experience, and position as the Construction Group of Choice.
• Conduct interviews with employees, project teams, executives, owners, and subject matter experts to gather story ideas and source material.
• Ensure all social media content is on-brand, consistent in style, tone, and messaging, and adheres to company guidelines and industry standards.
• Social Media Calendar Management
• Own, maintain, and continuously update the companywide content calendar.
• Coordinate post timing, approvals, assets, captions, and scheduling to ensure consistent and timely execution.
• Engage on behalf of Wharton-Smith by responding to comments, messages, and tagged content in a timely and professional manner.
• Campaign Support
• Assist in planning, executing, and optimizing organic and paid social media campaigns that support Wharton-Smith’s brand awareness, recruitment, project storytelling, community engagement, and business development goals.
• Develop support copy, creative concepts, audience considerations, and scheduling recommendations for priority initiatives.
• Support paid social execution, including boosted posts, sponsored content, audience targeting, performance monitoring, and reporting as appropriate.
• Analytics & Reporting
• Track, analyze, and report on the performance of social media content and campaigns using native platform analytics and social media management tools.
• Provide insights and recommendations for optimizing engagement and reach.
• Regularly monitor KPIs such as engagement, reach, impressions, follower growth, video views, clicks, and overall sentiment.
• Execute monthly performance updates and quarterly executive-level reports regarding progress towards defined annual goals.
• Work closely with the communications, marketing, strategic partnerships & events, business development, and project teams to understand company objectives, key messages, and ongoing projects to develop content that supports company goals.
• Industry Research
• Stay up to date with trends in social media, construction industry news, and emerging digital marketing tools to ensure that the company’s social media presence is innovative and effective.

Primary Responsibilities

• Content Creation & Digital Storytelling
  • Develop and schedule engaging social media content (text-only, images, videos, infographics, etc.) for various platforms (Facebook, LinkedIn, Instagram, etc.), ensuring alignment with brand guidelines.
  • Create social-first content that reflects Wharton-Smith’s voice, values, culture, experience, and position as the Construction Group of Choice.
  • Conduct interviews with employees, project teams, executives, owners, and subject matter experts to gather story ideas and source material.
  • Ensure all social media content is on-brand, consistent in style, tone, and messaging, and adheres to company guidelines and industry standards.
• Social Media Calendar Management
  • Own, maintain, and continuously update the companywide content calendar.
  • Coordinate post timing, approvals, assets, captions, and scheduling to ensure consistent and timely execution.
  • Engage on behalf of Wharton-Smith by responding to comments, messages, and tagged content in a timely and professional manner.
• Campaign Support
  • Assist in planning, executing, and optimizing organic and paid social media campaigns that support Wharton-Smith’s brand awareness, recruitment, project storytelling, community engagement, and business development goals.
  • Develop support copy, creative concepts, audience considerations, and scheduling recommendations for priority initiatives.
  • Support paid social execution, including boosted posts, sponsored content, audience targeting, performance monitoring, and reporting as appropriate.
• Analytics & Reporting
  • Track, analyze, and report on the performance of social media content and campaigns using native platform analytics and social media management tools.
  • Provide insights and recommendations for optimizing engagement and reach.
  • Regularly monitor KPIs such as engagement, reach, impressions, follower growth, video views, clicks, and overall sentiment.
  • Execute monthly performance updates and quarterly executive-level reports regarding progress towards defined annual goals.
• Collaboration
  • Work closely with the communications, marketing, strategic partnerships & events, business development, and project teams to understand company objectives, key messages, and ongoing projects to develop content that supports company goals.
• Industry Research
  • Stay up to date with trends in social media, construction industry news, and emerging digital marketing tools to ensure that the company’s social media presence is innovative and effective.

Qualifications

• Work Experience: Passionate team player with 1-3 years’ experience in social media management or digital marketing within a corporate environment.
• Communications: Requires regular communication with MARCOMM and Executive level staff throughout the firm.

Job-Related Knowledge And Skills

• Proficiency in social media platforms (LinkedIn, Instagram, Facebook, YouTube), content creation, paid social strategies, and social media scheduling tools such as Loomly. Knowledge of digital marketing principles and analytics.
• Basic skills in Canva or Adobe Creative Suite for graphic content creation

Equal Opportunity Employer/Veterans/Disability

Wharton-Smith provides equal opportunity to qualified disabled veterans, Pre-JVA special disabled veterans and individuals with disabilities to online application systems by making reasonable accommodation to ensure equal access for submitting to job openings. (i.e., wheelchair accessibility, website accessibility, etc)

Our recruiting process is centralized and is handled by our HR Department.

If we are sent unsolicited resumes from recruiters, we will not pay any recruiting fees.

Unsolicited resumes are any resumes sent to us by a recruiter who has not been pre-approved by HR, has not signed our contract, and has not been requested by our HR Department to search for a specific position.