Social Media Coordinator

ABC Fine Wine & Spirits; Orlando (FL); Hybrid; USD 45,000 - 55,000; Full time

Job summary

Join a family-owned organization as a Social Media Coordinator in Orlando, FL, where you'll create engaging content across platforms like Instagram and TikTok. Bring your creativity and storytelling skills to enhance our brand's presence and community engagement. This hybrid role offers a vibrant work environment with opportunities for personal growth and excellent benefits.

Benefits

Paid Vacation and PTO

Tuition Reimbursement

Wellness-based Health Insurance

Dental and Vision Plans

Company-match 401K Program

Employee Discounts on Wine and Spirits

Employee Assistance Program (EAP)

Qualifications

• 1-2 years of experience in social media marketing or content creation.
• Strong writing and storytelling skills that can relate to multiple generations.
• Video shooting/editing skills.

Responsibilities

• Create and schedule posts across all major platforms.
• Plan, shoot, and edit engaging Reels and Stories.
• Monitor engagement and respond to comments.

Skills

Writing

Storytelling

Video shooting

Editing

Organization

Communication

Creativity

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Journalism

Bachelor's degree in Digital Media

Tools

Sprout Social

Meta Business Suite

CapCut

Canva

Job description

Location : Hybrid - 1-2 days onsite at our Corporate Office in Orlando, FL; 3-4 days remote

FLSA Status : Non-Exempt (Hourly)

Employment Type : Full-Time

At ABC Fine Wine & Spirits, we take our wine seriously... ourselves? Not so much.

We're Florida's favorite neighborhood spot for all celebration, hosting and entertaining needs.

We're looking for a Social Media Coordinator who knows a reel from a carousel, thrives in the chaos of a good brainstorm, and gets excited about creating content that makes people say "wait, I love this brand."

What You'll Do (a.k.a. your daily cocktail of creativity) :

• Be the voice (and vibe) of ABC on social. Create and schedule posts across all major platforms-Instagram, Facebook, YouTube, TikTok, X, Pinterest, and more.
• Run the calendar like it's happy hour-strategic, fast-paced, and everyone looks forward to it. Add detailed daily posts including creative and copy for five platforms, tailored to each audience.
• Storytime, but make it vertical. Plan, shoot, and edit engaging Reels and Stories that make people stop scrolling and start sipping.
• Be a brainstorm baddie. Bring fresh, original and impactful ideas to the table that align with trends, holidays, and company goals.
• Storyboard like Spielberg. From quick memes to multi-part campaigns, you'll sketch out the story before we hit record.
• Film and edit like a pro. You don't need to be Scorsese, but you should know your way around a ring light, CapCut, Canva (or Premiere, or your editing app of choice).
• Review like you mean it. Collaborate with team members and get final eyes on every post before it hits the feed.
• Schedule smarter, not harder. Use Sprout Social like it's your sidekick. Auto-scheduling, tagging, analytics-own it all.
• Monitor engagement. Respond to comments, jump into the DMs, and be part of the convo. You're not just posting-you're building a community.
• Track what works (and what flops). Monitor organic performance and adjust strategy accordingly.
• Create Facebook Events for tastings, meet-and-greets, or any excuse to gather and sip.
• Run giveaways like a prize fairy. Manage fun, compliant contests using SweepWidget and other tools.
• Explore and engage with new audiences. Slide into new spaces, follow cool accounts, and grow our reach with intention.
• Keep our Google Reviews fresh. Respond like a human (not a robot) and represent the brand with class and a touch of sass.
• Stay on top of trends like it's your side hustle. If there's a new audio, filter, or meme format-we expect you to know it yesterday.

What You Bring to the Table (besides charcuterie) :

• 1-2 years of experience in social media marketing or content creation.
• Strong writing and storytelling skills that can relate to multiple generations.
• Video shooting / editing skills (you don't need to be a cinematographer, but you should know lighting and transitions).
• A knack for memes, pop culture, and what's trending.
• Familiarity with Sprout Social, Meta Business Suite, and a willingness to learn more tools and platforms.
• Hyper-organization skills. Color-coded calendars? Chef's kiss.
• Experience working cross-functionally with other marketing teammates.
• Comfortable being in front and behind the camera.
• Proofreading is part of the party-your work is in the spotlight, and we like it polished and typo-free.
• Wine / spirits knowledge is a plus-but curiosity and a love for a good happy hour work too.

Preferred Skills :

• Creative thinker with a strong eye for trends and visual storytelling
• Comfortable on-camera and behind it-filming, editing, and directing
• Excellent organizational and planning skills (you live by your content calendar)
• Strong communication skills and ability to work collaboratively across teams
• Team oriented and self motivated
• A good sense of humor and love for food, drinks, and pop culture is a major plus

Education :

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or related field (or equivalent experience)

Physical Requirements :

• Occasionally lift up to 25 lbs. of equipment or product.
• Ability to stand or walk for long periods during filming or onsite visits.
• Local travel may be required to ABC store locations or events.

Our Mission is : "We make everyday celebrations better while enriching the lives of team members and by contributing to organizations that benefit families in the communities we serve."

Come join this family-owned, growth-oriented organization today!

• PAID VACATION AND PTO
• TUITION REIMBURSEMENT
• ABC UNIVERSITY - GREAT WINE, SPIRITS, BEER, CIGAR TRAINING
• EXCELLENT WELLNESS-BASED HEALTH INSURANCE FOR INDIVIDUAL + FAMILY
• DENTAL AND VISION PLANS
• COMPANY-MATCH 401K PROGRAM
• EMPLOYEE DISCOUNTS ON WINE AND SPIRITS
• EMPLOYEE ASSISTANCE PROGRAM (EAP)

Equal employment opportunity

ABC is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and we make all employment decisions without regard to race, ethnicity, color, age, sex, gender, gender identity or gender expression, sexual orientation, religion, creed, marital status, pregnancy, national origin / ancestry, citizenship, physical / mental disability, genetic information, medical condition, military status, or any other basis prohibited by law ("protected status").

ABC is an alcohol-free, drug-free workplace.

AlwaysBeCelebrating

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