Social Media Coordinator

HydroJug; Ogden (UT); On-site; USD 42,000 - 63,000; Full time

Job summary

HydroJug is seeking a Social Media Marketing Coordinator to own scheduling, technical setup, and in-stream interactions for TikTok Live and day-to-day content across platforms. You’ll manage content calendars, DM responses, and platform monitoring to ensure timely, brand-consistent posts and interactions.

You will support Gracie Ashworth and collaborate with content teams to maintain a strong HydroJug voice while handling execution details and escalation when needed.

Qualifications

• 1–3 years of hands-on social media coordination or community management experience.
• Comfortable running TikTok Live from a technical and operational standpoint.
• Organized and detail-obsessed: manage multiple publishing calendars.
• Fast responder with good brand instincts — represent brand voice in DMs and comments.
• Familiarity with social scheduling tools (Later, Sprout, Buffer).
• Utah-based or willing to relocate; some live events may require on-site presence.

Responsibilities

• TikTok Live scheduling + technical execution — Calendar ownership, pre-live checklist completion, A/V and connectivity troubleshooting, in-stream moderation, post-live wrap notes
• Daily content scheduling across platforms — Publishing cadence management in the social scheduling tool, ensuring approved content goes out on time across TikTok, Instagram, Facebook, and any secondary platforms
• Community management — DM inbox management, comment responses, Facebook/Instagram Group engagement; escalating anything that needs brand or legal eyes
• Platform monitoring + flagging — Watching for trending topics, comment sentiment shifts, negative PR signals, or viral moments that need a fast response; surfacing to Gracie immediately
• Secondary platform publishing cadence — Owning the posting rhythm for platforms outside TikTok, maintaining consistency with the content calendar

Skills

Social media coordination

TikTok Live execution

Calendar management

Brand voice in DMs

Scheduling tools

Relocation willingness

Tools

Later

Sprout

Buffer

Job description

The Social Media Marketing Coordinator is the operational backbone of HydroJug's social presence. You own the scheduling, technical setup, and in-stream community interaction for every TikTok Live — and you own day-to-day content scheduling, community management, and platform monitoring across all active channels. Your job is to make sure nothing slips: lives go live on time, posts go out on schedule, and every DM, comment, or flag gets handled before it becomes a problem.

This role exists so Gracie Ashworth (Social & Affiliate Manager) can stay at altitude — focused on strategy and channel growth — instead of getting pulled into execution details. You're her execution layer, and you own it completely.

RESPONSIBILITIES

• TikTok Live scheduling + technical execution — Calendar ownership, pre-live checklist completion, A/V and connectivity troubleshooting, in-stream moderation, post-live wrap notes
• Daily content scheduling across platforms — Publishing cadence management in the social scheduling tool (e.g., Later, Sprout, or equivalent), ensuring approved content goes out on time across TikTok, Instagram, Facebook, and any secondary platforms
• Community management — DM inbox management, comment responses, Facebook/Instagram Group engagement; escalating anything that needs brand or legal eyes
• Platform monitoring + flagging — Watching for trending topics, comment sentiment shifts, negative PR signals, or viral moments that need a fast response; surfacing to Gracie immediately
• Secondary platform publishing cadence — Owning the posting rhythm for platforms outside TikTok, maintaining consistency with the content calendar

SUCCESS CRITERIA

30 days: You've completed every scheduled TikTok Live without a technical failure. You own the scheduling tool and the publishing calendar. Gracie hasn't had to personally handle a DM or comment thread.

60 days: Community response times are under 2 hours during business hours. You've built a pre-live checklist that works for every scenario and documented it. You've flagged at least one platform trend or sentiment shift that Gracie was able to act on.

90 days: TikTok Live is running like a machine. You're proactively surfacing content performance patterns, spotting community feedback that should influence strategy, and bringing Gracie solutions rather than problems. You're trusted to represent the HydroJug voice in real-time interactions without additional oversight.

REPORTING & ORGANIZATION

• Gracie Ashworth, Social Media & Affiliate Manager — Your direct manager and strategic lead. You execute; she directs.
• Mckenzie Jenaway, Retention & Owned Marketing Manager — Copy Approver for any written brand communications. AI generates first‑draft copy; Mckenzie approves; you execute.
• Content and Creative teams — Coordinating on assets, visuals, and video needed for scheduled posts and live productions.

QUALIFICATIONS

• 1–3 years of hands‑on social media coordination or community management experience, ideally at a DTC or consumer brand
• Comfortable running TikTok Live from a technical and operational standpoint — you know what \"going live\" actually means end‑to‑end
• Organized and detail‑obsessed: you manage multiple publishing calendars and nothing slips
• Fast responder with good brand instincts — you can represent a brand voice in DMs and comments without second‑guessing every word
• Familiarity with social scheduling tools (Later, Sprout, Buffer, or similar)
• Utah‑based or willing to relocate; some live events may require on‑site presence

ABOUT HYDROJUG, INC.

HydroJug, Inc. is a consumer brand headquartered in Ogden, Utah, designing and selling premium hydration and lifestyle products through direct‑to‑consumer and major retail channels.