Social Media Coordinator

Nili Lotan New York; New York (NY); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical benefits

Paid time off

Employee discount

Summer Fridays

Job summary

Nili Lotan is seeking a Social Media Coordinator to join our Marketing & Communications team and help bring the brand to life across social. This hands-on role focuses on planning, publishing, and optimizing content across Instagram, TikTok, Pinterest and emerging platforms, with a deep understanding of fashion and digital culture.

You will translate the founder’s voice into compelling social storytelling, collaborate with Creative, PR, Influencer and Marketing teams, and monitor performance to

Qualifications

• 2-3 years of experience in social media or digital marketing, fashion preferred.
• Strong understanding of Instagram and TikTok best practices.
• Excellent visual instincts and a strong sense for fashion imagery.

Responsibilities

• Support development and execution of the brand’s social media strategy across Instagram, TikTok, Pinterest.
• Manage the social editorial calendar and align content with launches and campaigns.
• Translate broader marketing priorities into relevant social storytelling and identify cultural moments.
• Monitor daily community interactions and collaborate with cross-functional teams.

Skills

Social media

Digital marketing

Content creation

Project management

Communication

Tools

ShopMy

Job description

Luxury fashion Nili Lotan is seeking a Social Media Coordinator to join our Marketing & Communications team and help bring the brand to life across social.

This is a hands-on role at the center of our day-to-day social presence, responsible for supporting the planning, publishing, and optimization of content across the brand’s social channels. The ideal candidate has a deep understanding of fashion and digital culture.

As a founder-led fashion brand, our social channels are an important extension of the founder’s voice and point of view. This person will help translate both the brand and founder’s perspective into compelling social storytelling—balancing polished brand content with more immediate, personal, and culturally relevant moments.

The ideal candidate is someone who lives and breathes social, and is naturally plugged into fashion, culture, creators, and internet trends.

Key Responsibilities:

• Support the development and execution of the brand’s social media strategy across Instagram, TikTok, Pinterest and emerging platforms.
• Manage the social editorial calendar, ensuring content is strategically planned around brand priorities, product launches, campaigns, events, partnerships, and cultural moments.
• Translate broader marketing and communications priorities into relevant social storytelling.
• Proactively identify opportunities for the brand to participate in relevant cultural conversations, trends, and moments.

Content & Publishing

• Support the day-to-day scheduling, and publishing of social content.
• Brief in copy needs for all social with the copywriter
• Assist with social-first shoots, behind-the-scenes content, event coverage etc. in collaboration with the social content creator
• Ensure all content is accurately tagged, formatted, captioned, linked, and optimized for each platform.
• Maintain and organize the social asset library and ensure content is easily accessible to the broader team.
• Identify opportunities to maximize existing content and extend the life of campaigns and brand assets.

Founder & Brand Storytelling

• Support the development of social content that reflects the founder’s voice, perspective, lifestyle, and point of view.
• Support founder-led content across product, fashion, travel, events, personal style, and other relevant areas.

Launches, Campaigns & Brand Moments

• Support social execution for seasonal campaigns, product launches, collaborations, store openings, events, and key business moments.
• Build launch-specific social calendars and coordinate assets, copy, approvals, and publishing timelines.
• Work closely with Creative, PR, VIP, Influencer, Marketing, and Digital teams to ensure social is integrated into broader campaigns.
• Support real-time social coverage of events, dinners, activations, and cultural moments.
• Help identify opportunities to extend campaign storytelling beyond the initial launch window.

Community Management

• Monitor, manage and engage in daily comments, DMs, mentions, tags, and broader community conversations.
• Identify opportunities to turn community interactions into content or brand-building moments.
• Monitor sentiment and elevate customer service, reputational, or sensitive issues appropriately.
• Track relevant conversations around the brand, founder, products, creators, and competitors.

Creator & Influencer Support

• Support the execution of the brand’s creator and influencer strategy across social.
• Monitor creator content and identify opportunities to organically amplify relevant posts across brand channels.
• Maintain a constant pulse on emerging social trends, formats, creators, conversations, and cultural moments.
• Monitor competitor and peer-brand activity to identify opportunities and best practices.
• Bring new ideas and cultural observations to the team proactively—not simply execute what is assigned that are relevant to the brand

Analytics & Reporting

• Monitor and track weekly and monthly social performance and report on key metrics across platforms.
• Support monthly and campaign-specific reporting.
• Identify top-performing content, formats, topics, and creators.
• Translate performance data into clear takeaways and recommendations for future content.
• Use social analytics tools and native platform insights to continuously optimize the content strategy.

Cross-Functional Collaboration

• Partner closely with Marketing & Communications, Creative, PR, VIP, Influencer, Production, E-commerce, and Retail teams.
• Ensure social priorities and timelines are clearly communicated across teams.
• Coordinate content approvals and ensure deadlines are met.
• Support integrated marketing initiatives across paid, earned, owned, and influencer channels.
• Work effectively in a fast-moving environment where priorities can shift quickly.

Qualifications:

• 2-3 years of experience in social media, digital marketing, content, or a related field; fashion, luxury, beauty, lifestyle, or editorial experience strongly preferred.
• Strong understanding of Instagram and TikTok, including platform-specific best practices.
• Excellent visual instincts and a strong understanding of fashion imagery, styling, and brand aesthetics.
• Deep understanding of current social platforms, creators, internet culture, and emerging trends.
• Highly organized with exceptional attention to detail.
• Ability to manage multiple projects and deadlines simultaneously.
• Comfortable working collaboratively across creative and business teams.
• Strong communication skills and the confidence to proactively share ideas and recommendations.
• Experience with social publishing and analytics platforms; Dash Social or similar tools a plus.
• Experience with influencer/creator platforms such as ShopMy is a plus.
• A genuine passion for fashion, culture, art, music, and the world of the brand

What we offer:

Salary: While the published salary range is a good faith reflection of the targeted salary level for the position, Nili Lotan reserves the right to pay outside of the published range. In addition, there is a comprehensive and generous benefits package including: Medical, Dental, Vision, Paid time off program, Summer Fridays, Disability, Retirement Plan , Clthing Allowance and Employee Discount program.

Nili Lotan is committed to building a diverse workforce. We believe diversity in all its forms - gender, age, nationality, culture, religious beliefs and sexual orientation - enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world.

As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.

About Nili Lotan:

Nili Lotan, after a very successful career leading design teams at top American fashion houses including Ralph Lauren, Liz Claiborne, and Nautica, launches her own namesake label in 2003, designing a wardrobe of luxurious, chic, and timeless pieces for today's woman, grounded in the belief that a wardrobe should function as an extension of oneself. Her philosophy is that clothes should be clean, sophisticated and functional, offering elements for self-expression. Lotan’s design process is highly intuitive. She is inspired by women with a strong sense of personal style, and draws from art, music and rock n’ roll to design her collection. By designing pieces she herself wants to wear, Lotan’s collection instinctively resonate with a woman’s lifestyle. Since its debut, the brand has expanded beyond womenswear to include a men’s collection. Nili Lotan has several retail stores in the United States and the collection can be found at upscale retailers throughout the United States, Canada, Europe, Asia and Australia.