Social Media Coordinator

Southern Tire Mart; Mississippi; Hybrid; USD 42,000 - 65,000; Full time

Job summary

Southern Tire Mart is seeking a social media strategist to manage day-to-day content across Facebook, TikTok, Instagram, and Google Business Profile for Pine Belt dealerships.

You will develop monthly calendars, coordinate with the marketing team, monitor reputation, analyze trends, and help elevate the brand with strong copy and visuals.

Qualifications

• Bachelor's degree in marketing, communications, PR, digital media, or related field.
• 1–3 years in social media strategy, content creation, and review management.
• Experience with Birdeye and Sprout Social; ability to manage competing deadlines.
• Willingness to travel to Pine Belt dealerships and events.

Responsibilities

• Formulate social plans and publish daily content across platforms.
• Publish 3–5 Facebook/TikTok posts per week; 3–4 Instagram posts; daily Stories.
• Maintain Google Business Profile posts 3–7 per week.
• Plan monthly content calendars and manage production in Canva/Wrike.
• Monitor inquiries and reviews; grow local followers.
• Track monthly metrics and stay updated on automotive marketing trends.
• Collaborate with marketing team on larger promotions and admin tasks.

Skills

Copywriting

Attention to detail

Organization

Multitasking

Social media strategy

Education

Bachelor's degree in Marketing/Communications/PR/Digital Media

Tools

Birdeye

Sprout Social

MS Office

Canva

Wrike

Job description

• Strategy & Publishing Cadence: Formulate social plans and publish high-quality daily content—including original picture and video content, graphics, and captions—adhering to posting requirements as needed per dealership.


• Facebook & TikTok: 3–5 posts/week


• Instagram: 3–4 feed posts/week + daily Stories


• Google Business Profile: 3–7 posts/week (As needed)


• Content Calendars & Workflows: Plan monthly calendars and manage team production requests using Microsoft software, Canva or Wrike.


• Reputation & Community: Monitor channels, respond daily to inquiries and reviews via approved platform(s) and grow local follower bases.


• Analytics & Trends: Track monthly performance metrics to refine strategy; stay current on automotive marketing, algorithms, and digital tools.


• Departmental Support: Collaborate with the marketing team on broader promotional initiatives and administrative tasks.

Ideal Qualities:

• Meticulous organization, attention to detail across multiple accounts, and strong copywriting skills.


• Proactive, high-energy mindset with a solid grasp of automotive marketing and retail branding.


• Proficiency in MS Office, all social platforms, Birdeye, and Sprout Social.

Requirements:

• Education: Bachelor’s degree in Marketing, Communications, PR, Digital Media, or related field.


• Experience: 1–3 years in social media strategy, content creation, and review management. Graphic design, video editing, or automotive experience preferred.


• Tools & Adaptability: Experience with Birdeye/Sprout Social; ability to manage competing deadlines and multitask efficiently.


• Travel: Ability and willingness to travel to any/all Pine Belt dealerships and events.

Qualifications

Education

Preferred

Bachelors or better in Communication or related field.

Bachelors or better in Marketing or related field.

Bachelors or better in Public Relations or related field.

Experience

Preferred

1-3 years:

• Video Editing


• Graphic Design


• Content Creation

Equal Opportunity Employer
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