Social Media ManagerDigital Marketing Manager

Go Luxury Auto Group Llc; Dallas (TX); On-site; USD 55,000 - 75,000; Full time

Job summary

Go Luxury Auto Group Llc is seeking a results-driven Social Media Manager to grow our automotive brand across Facebook, Instagram, TikTok and YouTube. You will create compelling video content, manage campaigns and align marketing with showroom goals.

The role emphasizes data-driven decision making, KPI tracking and collaboration with sales to maximize inbound leads and store traffic. 3+ years of experience in automotive marketing is preferred.

Qualifications

• Must have 3+ years of professional experience in automotive social media marketing.
• Experience building brand awareness, generating leads, and increasing showroom traffic.
• Proven ability to create engaging content and manage multi-platform campaigns.

Responsibilities

• Produced video walkarounds, customer testimonials and promotional content to boost online engagement.
• Developed and executed social media strategies across Facebook, Instagram, TikTok and YouTube.
• Created high-performing content showcasing inventory, promotions and testimonials.
• Managed paid campaigns with monthly budgets and optimized cost per lead.
• Collaborated with sales teams to align campaigns with dealership goals.
• Analyzed campaign performance and produced ROI reports.

Skills

Video production

Content creation

Campaign management

Analytics

Lead generation

Brand awareness

Team collaboration

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

AI certifications

Tools

Meta Business Suite

TikTok Ads Manager

Hootsuite

Canva

Adobe Creative Suite

Google Analytics

CRM Systems (Eleads, etc.)

Job description

PROFESSIONAL SUMMARY

Results-driven Social Media Manager with 3+ years of experience in the automotive industry, specializing in building brand awareness, generating leads, and increasing showroom traffic through strategic digital marketing. Proven track record of creating engaging content, managing multi-platform campaigns, and analyzing performance metrics to drive sales growth for car dealerships.

Responsibilities

• -Produced video walkarounds,customer testimonies and promotional contents to increase online engagements.
• -Developed and executed social media strategies across Facebook, Instagram, TikTok, and YouTube, increasing followers growth and engagements.
• -Created high-performing content showcasing vehicle inventory, promotions, and customer testimonials, resulting in increased inbound leads,calls and Organic traffic. etc..
• -Managed paid ad campaigns with a monthly budgets, achieving a cost-per-lead reduction.
• -Collaborated with sales teams to align marketing campaigns with dealership goals and seasonal promotions.
• -Analyzed campaign performance and optimized strategies using data-driven insights.
• -Tracked KPIs and generated reports to measure ROI and campaign effectiveness.

EDUCATION

Must have 3 years of more professional experience related to job description. Preferred Automotive experience. Preferred ,Bachelor’s Degree in Marketing, Communications, Ai certifications or related field.

TOOLS & PLATFORMS

• Must have a high end camera for video /pictures
• Must have a laptop or computer for video editing.
• Meta Business Suite
• TikTok Ads Manager
• Hootsuite
• Canva
• Adobe Creative Suite
• Google Analytics
• CRM Systems (Eleads. etc.)

ADDITIONAL INFORMATION

• Passion for automotive industry and latest vehicle trends
• Strong understanding of local market and customer behavior
• Innovativity, creativity and building of our brand.
• Excellent communication and team collaboration skills