Social Media Coordinator

Houston Chronicle; Houston (TX); Hybrid; USD 50,000 - 55,000; Full time

Benefits offered by this job

Medical, Dental, and Vision coverage

Retirement plan with matching

Paid Time Off

Parental Leave

Dependent Care Reimbursement

Mental wellness benefits

Inclusive health services

Fertility coverage

Pet wellness reimbursement

Job summary

Hearst Newspapers in Houston seeks a creative Social Media Coordinator to join our advertising operations social media team. You’ll fulfill sponsored content requests across 6+ publisher profiles and support paid and organic strategists with current agency clients, refining both organic and paid social skills.

The role includes managing boosting budgets, audience targeting, and providing performance reports, while coordinating with editorial teams and clients. 3 days in-office weekly.

Qualifications

• 1 year of proven experience in creating and executing social media content and proven paid campaign experience from start to end.
• Bachelor’s degree or equivalent in marketing, communications, advertising, or related field.
• Superior written and verbal communication skills, as well as the ability to effectively work with editorial teams.
• Experience with creating posts on Facebook, Instagram, and LinkedIn; Twitter and other social channels are a huge plus.
• Experience using Facebook Ads Manager and other paid social media tools.
• Ability to perform light design work (typically in Canva).
• Self-starter and quick to execute, brainstorm, and communicate with clients and sellers.
• Content marketing and SEO writing experience is a plus!

Responsibilities

• Own advertiser’s content request fulfillment process from start to finish, securing assets, writing/editing copy, and publishing posts.
• Manage boosting budget for sponsored content including audience targeting, pacing, and reporting.
• Support the social media team with agency clients, including copywriting and organizing client content assets.
• Review and respond to comments across multiple publisher profiles and ensure daily content posting.

Skills

Copywriting

Paid social

Content marketing

SEO writing

Social media content

Canva design

Communication

Campaign planning

Agency collaboration

Education

Bachelor’s degree or equivalent

Tools

Facebook

Instagram

LinkedIn

Facebook Ads Manager

Job description

Social Media Coordinator

We’re looking for a creative and driven social media coordinator to join our growing advertising operations social media team at Hearst Newspapers. You’ll be focused on fulfilling content requests (often referred to as “sponsored” or “co-branded” posts) from our advertisers on 6+ publisher social profiles. Other key job responsibilities will include supporting paid and organic strategists with their current agency clients. This is a great role for fine-tuning both organic and paid social media skill sets, all while working with nationally recognized media brands and clients!

Job Description

We’re looking for a creative and driven social media coordinator to join our growing advertising operations social media team at Hearst Newspapers. You’ll be focused on fulfilling content requests (often referred to as “sponsored” or “co-branded” posts) from our advertisers on 6+ publisher social profiles. Other key job responsibilities will include supporting paid and organic strategists with their current agency clients. This is a great role for fine-tuning both organic and paid social media skill sets, all while working with nationally recognized media brands and clients!

Social Media Coordinator

We’re looking for a creative and driven social media coordinator to join our growing advertising operations social media team at Hearst Newspapers. You’ll be focused on fulfilling content requests (often referred to as “sponsored” or “co-branded” posts) from our advertisers on 6+ publisher social profiles. Other key job responsibilities will include supporting paid and organic strategists with their current agency clients. This is a great role for fine-tuning both organic and paid social media skill sets, all while working with nationally recognized media brands and clients!

What You’ll Do

• Own advertiser’s content request fulfillment process from start to finish. You will ensure that the advertising client has provided the necessary assets for post creation, write/edit the copy for the social post, modify links/visuals as needed, get editorial and client approval on the post, and publish the post on the publisher’s social profile.
• This process also includes managing the boosting budget for these sponsored content. This includes building the target audience, properly pacing the budget spend, and being able to share reporting on results if requested.
• You will also support the rest of the social media team with the agency clients. Requests include copywriting, organizing client content assets, and setting up paid social media audiences/campaign structures.
• You may also manage several publisher’s promotional-focused social media profiles. This means reviewing and responding to comments and ensuring daily content (through manual posting or automated feed implementation).

What You Need

• 1 year of proven experience in creating and executing social media content and proven paid campaign experience from start to end.
• Bachelor’s degree or equivalent experience in marketing, communications, advertising, or related field
• Superior written and verbal communication skills, as well as the ability to effectively work with editorial teams
• Experience with creating posts on Facebook, Instagram, and LinkedIn. Twitter and other social channels are a huge plus!
• Experience using Facebook Ads Manager and other paid social media tools
• Ability to perform light design work (typically in Canva)
• Self-starter and quick to execute, brainstorm, and communicate with clients and sellers
• Content marketing and SEO writing experience is a plus!

The estimated base salary for this role is $50,000 - $55,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law.

This role requires the position to have an in-office presence of 3 days a week.

Our Benefits:

At Hearst Newspapers we not only support our employees through personal and professional development, but we also believe in promoting each individual’s physical, financial and emotional wellbeing (and that of their family). Our industry-leading benefits include:

• Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy.
• Invest for the Future: Competitive retirement plan with matching program in most markets.
• Generous Paid Time Off: Recharge with ample time off, including holidays and vacation.
• Paid Parental Leave: Support for growing families, with paid leave for new parents.
• Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones.
• Emotional Wellbeing: Be your best self with our mental wellness benefits.
• LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for every individual’s unique needs.
• Fertility Coverage & Menopause Support: Helping you along every step of your family journey.
• Pet Wellness Reimbursement & Rover Credits: We care about your pets, too – helping you keep them happy and healthy.
• And more, click here for additional benefits and details.

About Hearst Newspapers:

With 2,500 employees across the nation, HNP represents a network of 24 daily and 52 weekly publications, including the San Francisco Chronicle, Houston Chronicle, San Antonio Express-News and Albany Times Union, several top digital-only news and lifestyle sites, marketing services businesses, and entertainment businesses such as King Features Syndicate. At HNP, we are investing in new and innovative ways to tell stories–growing newsrooms, diversifying tools, evolving platforms–to support the millions of people who trust us each month to help them make decisions, take action and be inspired.

Be a part of something bigger–Your Headline Awaits!