Social Media Coordinator

The-Plaza-Assisted-Living; Honolulu (HI); On-site; USD 28,000 - 40,000; Part time

Job summary

The Plaza Assisted Living is seeking a creative Social Media Coordinator to tell the story of our communities across Instagram, Facebook, LinkedIn, TikTok, and YouTube. You will manage content calendars, capture on-site photos and short-form video, and highlight our vibrant resident life and team members to drive brand awareness across Oahu.

This role requires travel across Oahu communities and on-site presence for pictures and videos, with a flexible schedule including occasional evenings or

Qualifications

• Education: associate or bachelor’s degree in marketing, communications, or related field (or equivalent).
• 1–3 years of hands-on brand social media management.
• Proficient in mobile photography and short-form video editing.

Responsibilities

• Content Creation: travel to Oahu communities to capture photos and short-form video (Reels, TikToks, Shorts).
• Platform Management: plan and manage monthly content calendars and monitor channels daily.
• Copywriting: draft engaging post copy for families, referral partners, and job seekers.
• Recruitment & Marketing Support: highlight company culture and job openings, assist with events.
• Analytics: track monthly engagement, reach, and growth and adjust strategies.

Skills

Mobile photography

Video editing

Social media management

Copywriting

Education

Associate or Bachelor’s degree in marketing

Tools

CapCut

Canva

Meta Business Suite

Hootsuite

Job description

Career Opportunities with The Plaza Assisted Living

Careers At The Plaza Assisted Living

A great place to work.

Location: Oahu, HI (Travel required between Plaza communities)

Position Type: Part-Time or open to Independent Contractor

Starting Salary: $25 per hour

About the Role

The Plaza Assisted Living is seeking a creative and energetic Social Media Coordinator to bring the story of our communities to life! You will produce, schedule, and manage engaging content across Instagram, Facebook, LinkedIn, TikTok, and YouTube to showcase our vibrant resident lifestyle, highlight our team members, and drive brand awareness across Oahu.

Key Responsibilities

Content Creation: Travel regularly to our Oahu communities to capture high-quality photos and short-form video (Reels, TikToks, Shorts) featuring residents, staff, and events onsite at The Plaza communities. Needs to be available for events.

Platform Management: Plan and manage monthly content calendars; monitor channels daily, responding professionally to comments and messages while maintaining resident privacy (HIPAA).

Copywriting: Draft engaging, warm, and accurate post copy tailored to families, referral partners, and job seekers.

Recruitment & Marketing Support: Partner with HR to highlight company culture and job openings, assist with community events, and support marketing initiatives as needed.

Analytics: Track monthly performance metrics (engagement, reach, growth) and adapt strategies to maximize reach.

Qualifications

Education & Experience: associate or bachelor’s degree in marketing, communications, or related field (or equivalent experience) + 1–3 years of hands-on brand social media management.

Technical Skills: Proficient in mobile photography, short-form video editing (CapCut, Canva, etc.), and scheduling platforms (Meta Business Suite, Hootsuite, etc.).

Certifications & Compliance: Current TB clearance, CPR/First Aid certification, and valid driver’s license with reliable transportation.

Preferred: Experience in healthcare, senior living, or hospitality; familiarity with local Hawaii culture and HIPAA guidelines.

Standard schedule with flexibility for occasional evenings or weekends.

Island-wide travel across Oahu communities. Needs to be on-site for pictures and videos.

Physical ability to stand, walk, and lift up to 25 lbs. during events/photoshoots.