Senior Living Sales Director — Drive Census & Strategy

The Plaza Assisted Living; Honolulu (HI); On-site; USD 85,000 - 115,000; Full time

Job description

Sales Director – Corporate Office

Full-Time | Exempt – Monday through Friday 830a-5p

Starting Salary is $100,000 per year plus generous incentive package; negotiable based on relevant prior experiences.

The Sales Director plays a key leadership role in shaping and driving the sales culture at The Plaza Assisted Living. This position oversees sales strategy, census development, team training, and operational support across multiple communities. You’ll partner closely with Sales Managers and community teams, ensuring a unified approach to sales performance, customer service, and occupancy management. This is a hands‑on, relationship‑driven role that involves engaging with prospects, conducting tours, managing inquiries, and consistently closing sales. The Sales Director also supports admission functions when needed and contributes to the development of annual Sales Plans and census goals.

What You’ll Do

Sales Strategy & Leadership

• Grow census across all Plaza communities
• Develop monthly and annual Sales Plans with leadership
• Provide coaching, mentoring, and evaluation for Sales Managers
• Lead improvements in sales processes, programs, and overall performance

Operational Support

• Serve as a super user for CRM and Sales Training programs
• Use CRM data to guide decision‑making and identify opportunities
• Step in as Sales Manager when support is needed at any community
• Submit accurate and timely reports to the Executive Team

Prospect & Referral Engagement

• Take inquiries, conduct tours, and plan prospect and referral events
• Build strong rapport with guests and their families
• Educate prospects on community services, amenities, and care options
• Maintain organized tracking systems and updated referral/prospect databases
• Strengthen relationships with referral sources, including healthcare providers and community organizations

Collaboration & Market Awareness

• Partner with Advertising and Digital Marketing teams
• Advise community leadership on sales and marketing strategies
• Participate in budgeting and maintain department budgets
• Conduct ongoing research on market needs, competition, and industry trends
• Support community and company‑wide events

Requirements

• Proven sales experience, ideally in senior living or healthcare is preferred
• Demonstrated success developing and coaching sales teams
• Bachelor’s degree in Marketing, Health Administration, or related field preferred (high school diploma or equivalent required)
• Strong communication, interpersonal, and relationship‑building skills
• Ability to engage effectively with individuals from diverse backgrounds
• Resilient, goal‑driven, and comfortable in a fast‑paced environment
• Understanding of senior care and the aging process is preferred
• Strong attention to detail and proficiency in CRM/lead management systems
• Collaborative team player with a passion for serving seniors
• CPR and First Aid certification (required)
• Current two‑step TB clearance (required)
• Completion of all organizational training and employment documentation
• Compliance with Hawaii Department of Health regulations (Title 11, Chapter 90)

Physical & Environmental Requirements

• Full‑time role with weekend availability for events and tours
• Combination of office, community‑based work, and occasional off‑site outreach
• Frequent interaction with residents, families, team members, and partners
• Frequent walking during tours; occasional lifting (up to 25 lbs)
• Ability to stand, walk, bend, lift, and push/pull as needed
• Requires emotional resilience, professionalism, and compassion

The Plaza is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status under federal, state, or local law.