Social Media Coordinator

Eau Claire Ford; Eau Claire (WI); Hybrid; USD 23,000 - 25,000; Full time

Benefits offered by this job

Competitive pay

Employee discounts

Paid time off

Health insurance

Dental insurance

Vision insurance

401(k)

Growth opportunities

Job summary

Eau Claire Ford Lincoln is seeking a creative Social Media Coordinator to tell our story online, showcase inventory, highlight our people, and engage with the community. You will work with our team to craft content that reflects our brand and customer-first approach.

The ideal candidate enjoys photography and video, can edit with Canva or CapCut, and is eager to learn and grow with us in a fast-paced dealership environment.

Qualifications

• Strong familiarity with Facebook, Instagram, TikTok and YouTube.
• Excellent written and verbal communication skills.
• Comfortable taking photos and videos with a smartphone and basic camera.
• Experience with Canva, CapCut, Adobe Express, or similar editing tools preferred.
• Ability to work independently and manage multiple projects.
• Positive attitude and willingness to learn.

Responsibilities

• Create and post engaging content for Facebook, Instagram, TikTok, YouTube, and others.
• Take photos and videos of vehicles, events, employees, customers, and community involvement.
• Edit photos and videos for social media, digital ads, and website use.
• Develop and maintain a social media content calendar.
• Monitor comments, messages, reviews and online engagement.
• Assist with dealership promotions, events, giveaways and campaigns.
• Collaborate with sales, service, and management to identify content opportunities.
• Track social media performance and provide monthly reports and recommendations.
• Stay up to date on social media trends and best practices.
• Maintain brand consistency across all online channels.

Skills

Social media platforms

Content creation

Photo & video

Editing tools

Written & verbal communication

Independent work

Education

Marketing / Communications degree (preferred)

Tools

Canva

CapCut

Adobe Express

Job description

About Us

Eau Claire Ford Lincoln is a family-owned dealership focused on creating exceptional experiences for our customers and our team. We're looking for a creative, organized, and energetic Social Media Coordinator to help tell our story online, showcase our inventory, highlight our people, and engage with our community.

Position Summary

We just added this position 90 days ago and now we are looking for another person to join the team! You will be working in a team with our current Social Media Coordinator. The Social Media Coordinator will be responsible for creating, scheduling, and managing content across our social media platforms. This role combines creativity, photography, videography, writing, and marketing to help grow our online presence and strengthen our brand.

Responsibilities

• Create and post engaging content for Facebook, Instagram, TikTok, YouTube, and other social media platforms.
• Take photos and videos of vehicles, dealership events, employees, customers, and community involvement.
• Edit photos and videos for social media, digital advertising, and website use.
• Develop and maintain a social media content calendar.
• Monitor comments, messages, reviews, and online engagement.
• Assist with dealership promotions, events, giveaways, and marketing campaigns.
• Collaborate with sales, service, and management teams to identify content opportunities.
• Track social media performance and provide monthly reports and recommendations.
• Stay up to date on social media trends, best practices, and platform updates.
• Help maintain brand consistency across all online channels.

Qualifications

• Strong familiarity with Facebook, Instagram, TikTok, and YouTube.
• Excellent written and verbal communication skills.
• Comfortable taking photos and videos using a smartphone and basic camera equipment.
• Experience with Canva, CapCut, Adobe Express, or similar editing tools preferred.
• Ability to work independently and manage multiple projects.
• Strong attention to detail and organizational skills.
• Positive attitude and willingness to learn.
• Marketing, communications, social media, photography, or related experience is preferred but not required.

What We're Looking For

The ideal candidate is creative, self-motivated, and excited about creating content that connects with people. You don't need to be a professional videographer or marketing expert, we're looking for someone who enjoys social media, has a good eye for content, and is eager to grow.

Benefits

• Competitive hourly pay ($16.50–$18.50/hour)
• Employee discounts
• Paid time off
• Health, dental, and vision insurance
• 401(k)
• Opportunities for professional growth and development