Automotive Social Media Coordinator (dealership experience required)

Lou-Bachrodt-Automotive-Group; Pompano Beach (FL); On-site; USD 42,000 - 64,000; Full time

Job summary

Lou Bachrodt Automotive Group in South Florida is seeking a Social Media Coordinator to build and maintain the dealership’s online presence across major social platforms. You will create engaging automotive content, promote inventory and specials, and respond to customers to strengthen the brand and community presence.

The role requires strong knowledge of platforms, excellent communication, and comfort appearing on camera.

Qualifications

• Previous experience in social media, digital marketing, sales, automotive, or a related field preferred.
• Strong knowledge of Facebook, Instagram, TikTok, YouTube, and other major social platforms.
• Excellent written and verbal communication skills.
• Comfortable appearing on camera or interacting with customers and dealership staff.

Responsibilities

• Manage the dealership’s Facebook, Instagram, TikTok, YouTube, and other social media accounts.
• Create engaging photos, videos, Reels, Stories, and promotional posts featuring new and pre-owned vehicles.
• Highlight vehicle features, pricing, incentives, financing offers, trade-in opportunities, and dealership promotions.
• Respond promptly and professionally to comments, messages, reviews, and customer inquiries.
• Generate and nurture sales leads through social media.
• Coordinate with sales staff to promote inventory and special offers.
• Film vehicle walkarounds, customer deliveries, employee spotlights, testimonials, and dealership events.
• Develop creative campaigns designed to increase engagement, showroom traffic, website visits, and vehicle sales.
• Monitor social media trends and identify opportunities to create relevant automotive content.
• Maintain a consistent dealership brand voice and professional image across all platforms.
• Monitor social media performance and provide regular reports on engagement, leads, reach, and conversions.
• Assist with paid social media advertising campaigns when needed.
• Protect customer privacy and follow dealership policies regarding photography, video, advertising, and communications.

Skills

Social media management

Digital marketing

Copywriting

Photography & videography

Communication

Education

Nil

Tools

Video editing software

Scheduling tools

Analytics platforms

Job description

Description

Join a team where your success matters! At Lou Bachrodt, a trusted family-owned business, our greatest competitive edge is simple: HIRING GREAT PEOPLE. Are you ready to thrive in a fast-paced environment that truly rewards your effort? Do you want to be part of a high-energy team that’s breaking records—and having a blast while doing it? We believe that the strength of our company is built on developing the character, confidence, and success of each individual. Join our family at Lou Bachrodt Chevrolet in South Florida, where we offer a supportive team environment, top-tier benefits, and continuous training and growth opportunities. We offer a supportive environment where everyone is empowered to thrive, collaborate, and make a real difference. It’s this dedication that sets us apart and shines through in everything we do.

Position Summary

The Social Media Coordinator is responsible for building and maintaining the dealership’s online presence across social media platforms. This position creates engaging automotive content, promotes vehicle inventory and dealership specials, responds to customers online, generates sales leads, and helps strengthen the dealership’s brand and community presence.

Key Responsibilities

• Manage the dealership’s Facebook, Instagram, TikTok, YouTube, and other social media accounts.
• Create engaging photos, videos, Reels, Stories, and promotional posts featuring new and pre-owned vehicles.
• Highlight vehicle features, pricing, incentives, financing offers, trade-in opportunities, and dealership promotions.
• Respond promptly and professionally to comments, messages, reviews, and customer inquiries.
• Generate and nurture sales leads through social media.
• Coordinate with sales staff to promote inventory and special offers.
• Film vehicle walkarounds, customer deliveries, employee spotlights, testimonials, and dealership events.
• Develop creative campaigns designed to increase engagement, showroom traffic, website visits, and vehicle sales.
• Monitor social media trends and identify opportunities to create relevant automotive content.
• Maintain a consistent dealership brand voice and professional image across all platforms.
• Monitor social media performance and provide regular reports on engagement, leads, reach, and conversions.
• Assist with paid social media advertising campaigns when needed.
• Protect customer privacy and follow dealership policies regarding photography, video, advertising, and communications.

Requirements

Qualifications

• Previous experience in social media, digital marketing, sales, automotive, or a related field preferred.
• Strong knowledge of Facebook, Instagram, TikTok, YouTube, and other major social platforms.
• Excellent written and verbal communication skills.
• Comfortable appearing on camera or interacting with customers and dealership staff.
• Strong photography and video-content skills.
• Ability to use social media scheduling, editing, and analytics tools.
• Creative, energetic, organized, and comfortable working in a fast-paced environment.
• Strong customer-service and interpersonal skills.
• Ability to work independently while collaborating with the sales and management teams.
• Automotive industry experience is a plus but not required.

Performance Expectations

• Growth in social media engagement and audience.
• Quality and consistency of content.
• Number and quality of leads generated through social media.
• Website traffic and inquiries generated from social platforms.
• Increased awareness of dealership inventory and promotions.
• Customer engagement and online reputation.
• Contribution to dealership sales and marketing goals.

Ideal Candidate

The ideal candidate is creative, outgoing, tech-savvy, and passionate about cars and social media. They understand how to turn everyday dealership activity and inventory into engaging content that gets attention, starts conversations, and ultimately drives customers into the dealership.

All applicants must be able to demonstrate the ability to pass pre-employment testing including background checks and drug tests.

Lou Bachrodt Automotive Group is committed to building a team that represents a variety of backgrounds, perspectives, and skills. We embrace diversity and equal opportunity, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.